Documented outcomes. No agency promises.

How Paymira, an AI-native payroll and HR outsourcing service from Switzerland, built predictable customer acquisition with a signal-based outbound engine: CHF >1m in sales pipeline and over 150 booked meetings, without an in-house sales team.

How sipgate turned an organically grown sales organization into a measurable, scalable revenue system—with hands-on Fractional Sales and HubSpot as its operating system for revenue.

For four consecutive months, sipgate doubled revenue from mid-market target customers every month—without adding a single sales hire. No new team. “Just” a revenue system that became measurable, standardized, and manageable for the first time.

Maximilian Greschke, Founder and CEO of Recare, shared his company's journey and the pivotal role of Sales Playbook in their transformation. Recare is a SaaS provider for hospitals, optimizing discharge management and post-discharge care coordination. Approaching Series B, Recare needed to transition from aggressive market share acquisition to sustainable growth through upselling and cross-selling. The organization faced a critical juncture: internal stakeholders had departed, leaving operational and sales gaps that required immediate attention.

The goal was a full pipeline, but the engagement uncovered additional levers

TTE Strategy is a boutique strategy consulting firm specializing in strategy development and execution for companies with annual revenues between CHF 100 million and 3 billion. With offices in Hamburg, Munich, and Zurich, the company has scaled from 5 to over 35 employees since its founding in 2015. Until 2020, TTE Strategy primarily relied on network-based sales but needed to break out of this "network sales bubble" and strengthen its outbound acquisition efforts. The company chose to work with SalesPlaybook specifically because of its expertise in helping B2B entrepreneurs build a structured and efficient new client acquisition process.

“If the CRM is not set up cleanly, you keep stumbling over it.”

"Over time, we had simply accumulated a great deal of data chaos in HubSpot. Eventually, you need someone to cleanly dismantle it and create a foundation you can continue to scale on. I simply let you get on with it because you are the experts. I explained what we do and what we need—and you turned that into a sales motion. For me, the process was extremely relaxed. I could sign off on the results, the sales training was completed quickly, and afterward everyone knew exactly what to do." ‍

Many companies digitize their existing processes. SpotCom wanted more: less administrative effort, greater transparency, sustainable processes, better collaboration between teams, and above all, more time for the actual work with customers.

Together with SalesPlaybook, SpotCom implemented HubSpot as its central CRM and integrated it into the existing ERP landscape. The focus was not on “even more software,” but on finally doing the same work better.

Once the organic funnel was maxed out, AI-powered outbound with HubSpot brought around twice as many registrations as paid ads, with no new hires and no extra ad budget.

As a mature B2B SaaS company with 8-figure ARR, they faced a significant challenge in customer retention. Historically, customer renewals were a no-brainer, but by 2024, economic pressures had changed the landscape. Even happy customers were requesting discounts, and customer success managers (CSMs) found themselves in increasingly difficult engagement & negotiation situations.

In response, bexio's leadership team of Pilar Martin (VP of Customer Success) and Eugene Kuizon (Team Lead Customer Success), recognized the need to transform their approach. They partnered with SalesPlaybook to equip their team with the right mindset, skills, and processes to improve win-back rates and reduce churn.

Digital Republic partnered with SalesPlaybook to build a scalable sales engine. SalesPlaybook implemented HubSpot CRM and launched a targeted outbound campaign, achieving response rates of 20-35% across more than 4,000 emails. This enabled Digital Republic to expand its pipeline and efficiently roll out its go-to-market strategy.

Nicola & his 2 co-founders built Brame as a gamification marketing B2B SaaS to help world-class brands such as SPAR, Bipa & Würth to create their own gamification experiences in a modular system

Nexoya tripled their ARR from six to seven figures and successfully raised their Series A. Here are five key learnings on how they also increased their ACV from five to six figures:

FTAPI nearly doubled its MRR during its growth stage and surpassed €10M ARR. SalesPlaybook played a key role in supporting FTAPI with pricing strategy and implementation, as well as hands-on coaching for AEs and SDRs. This contributed significantly to ARR growth and drove positive changes in the sales team—visible within weeks, even among reps who had been with the company for years.

Boostbar is building the greatest vending company of the 21st century Boostbar was founded in 2020 by Ex-Selecta & McKinsey leadership and quickly scaled to 8-figure annual revenues in less than 3 years.

The goal of the collaboration was to establish HubSpot as the Single Source of Truth for sales across the entire agency group, with a particular focus on new client acquisition.

To ensure maximum adoption and alignment with the agency’s unique setup, the collaboration began with a full-day kick-off workshop held in person at Jung von Matt's office. This was followed by intensive co-creation and hands-on implementation sprints, designed for a pragmatic, customer-centric, and fast execution.

“The right target customers now approach us and say: your regular LinkedIn content about AI and related topics makes us see you as a trusted partner.”

Jan attended one of our referral workshops and went on to achieve an impressive 210% of his sales quota.

SalesPlaybook helped us with a clear and structured approach to build sales skills for our new team and saved us a lot of time.

Start Global transformed an over +3 years unstructured HubSpot CRM into a single-source-of-truth

Judith & her team built Urban Connect from 0 to 7-figure ARR without significant external support to offer a multimodal platform for all corporate employees' mobility needs for world-class companies such as Roche, Bosch, Google, Lonza & many more.

Thomas Kofler is an experienced GTM professional with 15+ years of B2B (Enterprise) SaaS GTM experience that joined Cargoo as Chief Commercial Officer in December 2023, tasked to build up B2B SaaS Sales basically from scratch.

Simon Furer is the CFO at Voliro, a hypergrowth startup offering a flying robotics platform for work at height with their commercial product on the market since 15 months now and already sold nearly 3 million ARR right now (July 2024).

Skribble Doubles ACV by Transforming to Value Selling and Outbound

Challenge: figure it launched a new B2B SaaS offering with steel it, enabling sheet metal processing quotes to be calculated in minutes instead of hours. Alongside this launch, the goal was to automate and scale sales, increasing efficiency while reducing manual effort. figure it’s CEO, Isabel, recognized the need for a suitable CRM to support this growth. While she had been using HubSpot Free, the CRM was never properly set up or tailored to the company’s specific needs. (00:30-01:50)

Increase qualified pipeline, sales efficiency through professional sales

Challenge: Darragh & his team at 56k.Cloud ran an agency-like sales motion “from workshop & training to the next one” with regular 4-figure assignments, low predictability on future revenue and therefore limited scaleability.

Archlet went from 0-7 figure ARR in less than 18 months and raised CHF 13M in between.

Claire & her co-founder Paula started Houston & Ko in 2019 to serve the market gap between hiring full-time executive assistants and specialist roles and huge platforms like Fiverr and Upwork. Both had extensive professional experience at world-class companies such as Adecco & Hilti, but lacked the experience & knowledge to build up B2B sales from scratch as entrepreneurs.

Classtime scaled its ARR by more than 8x in less than 3 years as an EdTech B2B SaaS company.

Hit message-market fit, setup outbound sales engine and process, and built a sales team all under 12 months.

Ramping new AE from 0 to 150% Quota in 1st quarter while enabling Head of Sales to save >10h / week.

From less than 10 Customers to a successful Exit. Product-Market Fit in less than 9 months. Building Outbound Lead Generation from 0.

“If you can’t afford to hire senior people & need to hire people who need more training to be successful, and/or in a stage of your startup where you need to lay the base for a scalable sales process, then SalesPlaybook is for you."

Startups can benefit from a collaboration with SalesPlaybook – we’ve actually been around for 17 years and have had sales coaching before. This really helped our sales.

Every founder who is up to their ears in work profits incredibly from SalesPlaybook. I can recommend it to everyone who believes in a systematic, structured approach to B2B Sales.

Cito increased their revenue by +20% each month with +60% more ICP-Customers

Unique scaled 0-7-figure ARR in <18 months. Here’s how they did it despite a ICP pivot and related changes:

Hit message-market-fit much faster

5 Key Learnings on How Matchory Achieved This with a World-Class Product

“Since we’ve been working with SalesPlabook for 2 years, it helped us get a different skillset & perspective because we weren’t Business Development or Sales Focused people. That allowed us to look at our existing relationships & partners & expand out of that.” This resulted in 6 figure revenue model to closing 372K, hopefully reaching our 7 digit revenue this year & we’ve only scaled with two new people ”Anyone going from “project based services to product based & recurring revenue” can benefit from working with SalesPlaybook. “You guys have the hands-on experience. It’s been super successful working with [SalesPlaybook] & looking forward to another year of working together.”

I would absolutely recommend SalesPlaybook…it has been a really, really good service to use. And the help we got from everybody has helped our business to the next level and we’re really looking forward to continue our collaboration in the future.