Free Resources

Level up Your Sales

All the free resources you need to get a head start. Join a virtual event, listen to a podcast episode, watch a how-to video, or download a template. Your sales are about to fast-forward.

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Foundational SalesPlaybook Worksheets

These 20+ worksheets & blueprints took us 100+ hours to build.

Claim your editable version for free here to save hours to get:
- A structured execution plan & clear initiatives with OKRs
- Fast-forward to go deep on your ICP & messaging
- Unit economics modeling to plan GTM for 2025
- Sales process, account plans & qualification
- Basic outbound messaging as inspiration
- All in one place, without starting at 0

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Boost Your Pipeline Without SDRs or Paid Ads by Salesplaybook

Traditional demand & pipeline generation methods no longer work.
That’s why we created this guide to help you scale awareness, trust, demand & pipeline without hiring more SDRs or increasing budgets.

Get your hands-on guide with this & much more:
- 30+ pipeline-building tactics
- 5+ must-have tools for your AI-Allbound tool stack
- Strategies for coordinated "Allbound" GTM success

All from 300+ hands-on pipeline generational collaboration over 6+ years.

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Effizientes Sales CRM

90% of B2B entrepreneurs with 7- and 8-figure annual revenues still don't have an efficient sales CRM – that's why we created the 100% Masterclass with zero barriers:

Get your hands-on CRM guide with this & much more:
- 30+ hands-on HubSpot hacks you can implement right away
- 10+ tips for building a robust and scalable single source of truth
- Clear process definitions using Winning by Design's Bowtie framework

All from >50 hands-on HubSpot CRM implementations over just 18+ months.

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B2B Sales Secrets: Sell. Scale. Thrive

We have always missed a 100% actionable book on B2B sales for entrepreneurs - so we took a humble shot at writing it ourselves.

Here's a glimpse on what's in for you on 100+ pages of hands-on insights & tactics on how to:
- Generate qualified pipeline without burning your market
- Close bigger deals faster without "selling out" on your ICP
- Scale sales efficiently without hiring RevOps talent full-time

All from >2025 hours of working 1:1 with B2B entrepreneurs over the 6+ years.

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Ultimate Outbound Guide

There is so much BS on "outbound is dead" on LinkedIn right now.

Our COO Florian Lussi wrote the most hands-on & helpful guide specifically for B2B entrepreneurs that I know of.

Get your guide for "dark secrets" on how to:
- Get messaging that converts
- Identify, source & enrich ICP leads
- Decide on email "vs" LinkedIn "vs" calls
- Leverage AI to scale outbound efficiently

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Need More than just Information Resources? Let's Talk!

If you can't find what you need, our experts are here to help you succeed.

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How leading B2B entrepreneurs already succeeded with us

350+ DACH B2B entrepreneurs have already scaled sales quickly & efficiently with us.

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2 solved challenges in less than 18 months

Unique scaled 0-7-figure ARR in less than 18 months.

Unique scaled 0-7-figure ARR in <18 months. Here’s how they did it despite a ICP pivot and related changes:

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5 solved challenges in less than 3 months

How Skribble Wins RFPs with Value Selling in less than 9 months

Skribble Doubles ACV by Transforming to Value Selling and Outbound

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7 solved challenges in under 18 months

0-2M+ ARR in 18 months

“If you can’t afford to hire senior people & need to hire people who need more training to be successful, and/or in a stage of your startup where you need to lay the base for a scalable sales process, then SalesPlaybook is for you."

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1 solved challenges in less than 1 month

210% quota with the help of referrals

Jan attended one of our referral workshops and went on to achieve an impressive 210% of his sales quota.

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9 solved challenges in less than 18 months

How Nexoya Tripled ARR from Six to Seven Figures and secured their Series A funding in the process

Nexoya tripled their ARR from six to seven figures and successfully raised their Series A. Here are five key learnings on how they also increased their ACV from five to six figures:

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3 solved challenges in 2 Monate

HubSpot as the Single Source of Truth for the Entire Agency Group

Jung von Matt Switzerland is one of the leading creative agency groups, consisting of an ecosystem of eight agencies with over 140 experts.

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3 solved challenges in under 6 weeks

153% sales target attainment in first quarter

Ramping new AE from 0 to 150% Quota in 1st quarter while enabling Head of Sales to save >10h / week.

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4 solved challenges in in less than 6 months

175% Net Revenue Retention with TOP 20 Clients in less than 6 months

Cito increased their revenue by +20% each month with +60% more ICP-Customers

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1 solved challenges in under 3 months

Ramped Up 5 New Sales Reps in under 3 months

SalesPlaybook helped us with a clear and structured approach to build sales skills for our new team and saved us a lot of time.

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4 solved challenges in less than 3 years

0-10 Mio. ARR in 3 years with 0-1 Mio. ARR in in less than 12 months

Boostbar is building the greatest vending company of the 21st century Boostbar was founded in 2020 by Ex-Selecta & McKinsey leadership and quickly scaled to 8-figure annual revenues in less than 3 years.

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5 solved challenges in less than 9 months

How Brame scaled 2x ARR at 50% lower sales CAC in less than 6 months

Nicola & his 2 co-founders built Brame as a gamification marketing B2B SaaS to help world-class brands such as SPAR, Bipa & Würth to create their own gamification experiences in a modular system

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Scale sales quickly, starting now?

Avoid 6-figure mistakes and scale sales within months instead of years (if ever).

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