One sales system, not a disconnected service list.

For B2B software, SaaS and professional services in DACH: HubSpot as your CRM foundation, Clay for research and buying signals, and hands-on sales execution from qualification to customer handover.

Three ways to your next revenue lever.

From the HubSpot foundation through GTM efficiency with Clay to interim sales leadership: what we implement for you and how it works for clients.

HubSpot Revenue Operating System

One foundation for marketing, sales and service.

We connect CRM structure, migration, automation and team training. Clear ownership and reliable data give you control over revenue.

Around €200k saved each year after moving from Salesforce to HubSpot.

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Interim Sales Leadership

Leadership on demand until your permanent sales lead starts.

We prioritise pipeline and deals, run reviews and forecasting, and coach your team on live deals. Deal desk and coaching are part of the leadership, not an add-on product.

+100% segment revenue per month · four months in a row, without additional sales hires.

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Clay: six use cases from the GTM Efficiency Guide

Illustration: Separate tool boxes with tangled cables and export sheets connect to a shared platform with an attached module; on the right, a person studies a bar report.

Tech stack & CRM consolidation

Overlapping licences and fragmented data One data foundation for your customer journey

See the flow
Illustration: Duplicate record cards merge and gaps are filled from several sources; on the right are a complete card and a buying group of four people.

Incomplete CRM data

Company size, revenue, industry and tech stack A clean data foundation for your team

See the flow
Illustration: A market map with marked companies and an orange signal leads through a magnifying glass to a short briefing in front of a person wearing a headset at a desk.

Manual research

ICP account list for the whole market Your team is prepared for every call

See the flow
Illustration: An envelope leads to a junction with three paths: the upper one reaches a priority recipient with a stopwatch, the middle one another person, and the lower one a faded nurture loop.

Routing & qualification

Incoming inbound form You respond in minutes instead of hours

See the flow
Illustration: A company building at the top left sends an orange signal to a message card with a pen; an S-shaped path runs through an envelope, speech bubble and phone to a reply bubble at the bottom right beside a round stop marker with a raised hand.

Automated outreach

Job change, funding or intent spike Your outreach is relevant at the right moment

See the flow
Illustration: An observation dish stands above account buildings as a person leaves one account. A dossier assembled from several documents reaches a customer-success person beside a calendar.

Market & customer base monitoring

Champion departure, job change or acquisition You identify opportunities with project and role context

See the flow

Three levers, with delivery and proof made explicit.

Compare what changes, how the work is delivered and what the same operating model has already achieved for B2B software and professional services teams.

HubSpot

HubSpot Revenue Operating System

For B2B software companies with 25 to 500 employees, HubSpot is often the fastest way out of Excel, tool sprawl and conflicting data, when implementation is planned properly.

What we build or run

For this situation: Your tool zoo blocks a forecast the board can trust, or a migration is overdue.

Delivery model Fixed-scope implementation

Usually 5 weeks per hub · migration, setup, automation and team enablement

Investment: CHF 5,000-50,000 total
Clay

GTM efficiency with Clay

Clay connects buying signals, research and network growth with your HubSpot: your team gets context, contacts and the next sensible step, without additional SDR roles.

What we build or run

For this situation: You need more qualified pipeline, but not more SDRs or generic outbound.

Delivery model Build + operate

6+ month engagement · operated with your team or delivered as senior sparring

Investment: CHF 4,000-14,000 / month
Interim Sales

Interim Sales Leadership

When you are missing a sales leader, we lead your sales team on an interim basis: priorities, pipeline work, forecasting and coaching your team until your permanent hire takes over.

What we build or run

For this situation: You’re missing a head of sales, or deals still depend on the founder and stall.

Delivery model Embedded sales leadership

Monthly engagement · leadership, deal coaching and enablement inside your team

Investment: CHF 4,000-24,000 / month

How it connects

Not three agencies. One operating model.

HubSpot creates the shared data foundation. Clay uses it for signals, research and targeted outreach. Interim sales leadership makes sure this turns into closed deals. Each lever delivers standalone value; together, they reinforce one another.

See full investment & ROI logic →

For your market

How does the decision look in your industry?

Costs, typical mistakes and relevant client proof depend on your business model. These two pages cover software and IT services.

Find the highest-leverage revenue bottleneck before investing in the wrong place again

A free 60-minute Strategy Call clarifies which revenue constraint matters most and whether SalesPlaybook is the right operating partner.

60 minutes, free of charge and without a pitch. You get an honest assessment of fit and a clear next step.

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