Value selling for software & SaaS
Predictable new business for consulting
HubSpot for an agency groupLinkedIn GTM Engine
Your leadership team becomes a sales channel.
Positioning, profiles, a content cadence and network growth. Relevant engagement turns into conversations with your target accounts.
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One sales system, not a disconnected service list.
Qualified pipeline, a trusted HubSpot system and sales execution that moves bigger deals faster. Each service works on its own; together they compound.
Five plays for your next revenue lever.
See what we implement for you — and how it works for clients. Choose the approach that fits your situation.
GTM Efficiency Engine
More selling time for your existing team.
AI research, complete CRM data and automated qualification. Your team gets the context and contacts for the next conversation.
6 use cases
- Consolidate tools and CRM
- Complete CRM data
- Automate research
- Score, qualify and route leads
- Automate outreach
- Monitor the market and customer base
AI-Powered Outbound
Buying signals become qualified pipeline.
Clay research and enrichment connect buying signals with systematic market coverage. Relevant outreach and sales handovers come together in HubSpot.
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HubSpot Revenue Operating System
One foundation for marketing, sales and service.
We connect CRM structure, migration, automation and team training. Clear ownership and reliable data give you control over revenue.
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Interim Sales Leadership
Sales leadership working directly with your team.
Pipeline reviews, forecasts and coaching on real deals. A documented leadership cadence builds the foundation for your future permanent sales leader.
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Find your lever
Which revenue bottleneck is costing you most right now?
Pick the symptom that matches your situation — it jumps to the matching lever below.
Pipeline Generation
Too few qualified meetings, and the old outbound motion no longer works.
See the fit
HubSpot CRM
Tool sprawl, no shared data foundation, a forecast the board does not trust.
See the fit
Revenue Enablement
Long sales cycles, founder-led selling, stagnant win rate and deal size.
See the fitThree levers, with delivery and proof made explicit.
Compare what changes, how the work is delivered and what the same operating model has already achieved for B2B software teams.
Pipeline
Pipeline Generation
SalesPlaybook connects go-to-market strategy, positioning, visibility among your target customers, buying signals, AI outbound, Clay workflows and lead routing in HubSpot into a system that continuously creates qualified opportunities — without additional SDR roles.
What we build or run
For this situation: You need more qualified pipeline, but not more SDRs or generic outbound.
Delivery model Build + operate
6+ month engagement · operated with your team or delivered as senior sparring
Investment: CHF 4,000-14,000 / month CRM
HubSpot CRM
For B2B software companies with 25 to 500 employees, HubSpot is often the fastest way out of Excel, tool sprawl and conflicting data, when implementation is planned properly.
What we build or run
For this situation: Your tool zoo blocks a forecast the board can trust, or a migration is overdue.
Delivery model Fixed-scope implementation
Usually 5 weeks per hub · migration, setup, automation and team enablement
Investment: CHF 5,000-50,000 total Enablement
Revenue Enablement
Interim sales leadership, training and coaching help your B2B team win larger accounts, move from inbound demand to outbound outreach or close a leadership gap while you keep focusing on your business.
What we build or run
For this situation: Deals depend on the founder, and win rate or deal size has stalled.
Delivery model Embedded sales leadership
Monthly engagement · leadership, deal coaching and enablement inside your team
Investment: CHF 4,000-24,000 / monthHow it connects
Not three agencies. One operating model.
Pipeline generation feeds qualified demand into HubSpot, which routes and reports it, while enablement turns that pipeline into closed revenue. Each lever ships standalone value; run together, they compound instead of competing for the same budget.
See full investment & ROI logic →
HubSpot CRM For your market
How does the decision look in your industry?
Costs, typical mistakes and relevant client proof depend on your business model. These two pages cover software and IT services.
Find the highest-leverage revenue bottleneck before investing in the wrong place again
A free 60-minute Strategy Call clarifies which revenue constraint matters most and whether SalesPlaybook is the right operating partner.
Free · 60 minutes · no pitch · honest fit / no-fit answer and a clear next step
View services & pricingPipeline Generation Strategy Call
For companies with too little qualified pipeline, low market trust or an outbound motion that no longer works.
Book Strategy Call
HubSpot Strategy Call
For companies with CRM chaos, unreliable forecast or an upcoming CRM migration.
Book Strategy Call
Sales Leadership Strategy Call
For companies with long sales cycles, weak win rate or a sales leadership gap.
Book Strategy Call