Revenue Enablement

Close Bigger Deals Faster.
Retain Rockstar Talent.

No team ever won a world championship without world-class training & coaching.

Trusted by 350+ leading B2B entrepreneurs in DACH

Revenue Enablement Challenges

Great sales reps leave you again after 6-18 months without sales enablement.

Not closing enough deals

Unprofessional sales structure
Unprofitable sales process
Unrepeatable organization

Not closing deals fast enough

No path from PoC to subscriptions
No way to close deals faster
No conversion due to no decision

Not closing the right deals

Lack of compelling reason to act
Lack of conviction
Lack of sales methodology

Great sales reps leave you again after 6-18 months without sales enablement.

Not closing enough deals

❌ No sales structure: Your current "process" is unorganized, time-consuming, manual & unpredictable
❌ No profitable sales process: Unclear unit economics from 0 to lead to opportunity to revenue to retention
❌ No "real" sales: You as a founder (can) sell 250k-1M annual revenue - but nobody else, it's not repeatable

Not closing deals fast enough

❌ No path from PoC to subscriptions: Unclear how to move from PoCs to "always be closing at all costs" to sustainable, predictable growth
❌ No way to close deals faster: 6-18 month sales cycles prevent you from scaling quickly - and threaten you to run out money

Not closing the right deals

❌ No way to close deals faster: 6-18 month sales cycles prevent you from scaling quickly - and threaten you to run out money
❌ No sales reps closing big deals: You closed some EUR 50-500k deals yourself, but your sales reps fail to do so (as well)

Our Approach

This is how we help you solve those challenges

We help founders, sales leaders, and their teams become world-class sellers, empowering them to close bigger deals faster with less friction.

Step 1: Sales Coaching Strategy & Execution Plan

Custom Enablement Execution Plan — Aligned to Your Sales Challenges, Team Dynamics & Business Goals.

We start by understanding your unique sales challenges, team dynamics, and business objectives. Through in-depth analysis and strategic planning, we craft a bespoke execution plan that aligns with your goals—ensuring every initiative drives real impact.

Stakeholder Interviews: Insights from founders, sales leaders, and key team members to uncover gaps and opportunities.
Sales Process & Materials Review: Analyze current sales strategies, past coaching efforts, and enablement materials for optimization.
Bespoke Execution Plan: A structured roadmap outlining focus areas, training initiatives, and key improvements.
Strategic Alignment Sessions: Align leadership and teams around shared goals, priorities, and measurable success metrics.
Book a Call
Step 2: Tailored Training & Coaching Execution

Hands-On Training & Coaching Execution

We implement a mix of sparring sessions, workshops, and training programs. Using insights from the Execution Plan, we ensure that founders, sales leaders, and teams receive the exact coaching they need to drive measurable outcomes. Beyond training, you’ll gain access to our Exclusive Mastermind Network—connecting you with industry leaders for expert insights on advanced sales challenges.

Persona-Based Training: Tailored coaching for founders, sales leaders, and sales teams.
Workshops & Sparring Sessions: Real-world practice sessions to refine strategy, negotiation, and execution.
Mastermind Network Access: Exclusive workshops and expert insights for ongoing professional development.
Pipeline & Sales Process Training: Build scalable, repeatable sales processes that drive consistent results.
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Step 3: Continuous Improvement & Enablement

Sustained Growth Through Ongoing Coaching & Optimization

Sales success isn’t a one-time effort. With continuous coaching, performance tracking, and expert support, we help your team adapt, improve, and stay ahead of the competition—ensuring long-term revenue growth.

Ongoing Coaching & Mentorship: Regular 1:1 and group sessions to refine skills and tackle new challenges.
Performance Tracking & Reviews: Data-driven analysis to measure progress and optimize training efforts.
Expert Access & Support: Flexible access to masterminds and industry leaders for specialized guidance.
Book a Call
Client Results

Our clients scale sales, not salaries.

2-10x ARR

1x 0-10 Mio. ARR in <3 years.
>10x 2-3x ARR at 7-figures in <1 year.
>50x 2-10x ARR within <3 years.

2-10x ACV

3-10x deal size through value selling.
4x deal size with 0 product changes.
2x ARR with 0 new logos.

Closed 6-figure deals

Clients often close their biggest & first-ever 6-figure deals working with us.

Get 5-10h / week back

Sales leaders 1:1 coaching >4 reps regularly burn out faster, more often.

How leading B2B entrepreneurs already succeeded with us

350+ DACH B2B entrepreneurs have already scaled sales quickly & efficiently with us.

2 solved challenges in less than 18 months

Unique scaled 0-7-figure ARR in less than 18 months.

Unique scaled 0-7-figure ARR in <18 months. Here’s how they did it despite a ICP pivot and related changes:

5 solved challenges in less than 3 months

How Skribble Wins RFPs with Value Selling in less than 9 months

Skribble Doubles ACV by Transforming to Value Selling and Outbound

7 solved challenges in under 18 months

0-2M+ ARR in 18 months

“If you can’t afford to hire senior people & need to hire people who need more training to be successful, and/or in a stage of your startup where you need to lay the base for a scalable sales process, then SalesPlaybook is for you."

9 solved challenges in less than 18 months

How Nexoya Tripled ARR from Six to Seven Figures and secured their Series A funding in the process

Nexoya tripled their ARR from six to seven figures and successfully raised their Series A. Here are five key learnings on how they also increased their ACV from five to six figures:

3 solved challenges in under 6 weeks

153% sales target attainment in first quarter

Ramping new AE from 0 to 150% Quota in 1st quarter while enabling Head of Sales to save >10h / week.

4 solved challenges in in less than 6 months

175% Net Revenue Retention with TOP 20 Clients in less than 6 months

Cito increased their revenue by +20% each month with +60% more ICP-Customers

1 solved challenges in under 3 months

Ramped Up 5 New Sales Reps in under 3 months

SalesPlaybook helped us with a clear and structured approach to build sales skills for our new team and saved us a lot of time.

4 solved challenges in less than 3 years

0-10 Mio. ARR in 3 years with 0-1 Mio. ARR in in less than 12 months

Boostbar is building the greatest vending company of the 21st century Boostbar was founded in 2020 by Ex-Selecta & McKinsey leadership and quickly scaled to 8-figure annual revenues in less than 3 years.

5 solved challenges in less than 9 months

How Brame scaled 2x ARR at 50% lower sales CAC in less than 6 months

Nicola & his 2 co-founders built Brame as a gamification marketing B2B SaaS to help world-class brands such as SPAR, Bipa & Würth to create their own gamification experiences in a modular system

Scale sales quickly, starting now?

Avoid 6-figure mistakes and scale sales within months instead of years (if ever).

All Pipeline Generation Cases

Trust us, and trust what our 350+ happy clients are saying

3 solved challenges in 18 months

5× MRR in 18 months

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2 solved challenges in less than 18 months

Unique scaled 0-7-figure ARR in less than 18 months.

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3 solved challenges in in Monaten

Professionalization of Customer Acquisition as Professional Service Firm

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6 solved challenges in under 16 months

5x MRR sales growth in under 16 months

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5 solved challenges in less than 3 months

How Skribble Wins RFPs with Value Selling in less than 9 months

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7 solved challenges in under 18 months

0-2M+ ARR in 18 months

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6 solved challenges in in less than 4 months

Professionalised sales to setup scale in less than 4 months

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2 solved challenges in 6 months

Setup Sales Structure without avoidable mistakes

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9 solved challenges in less than 18 months

How Nexoya Tripled ARR from Six to Seven Figures and secured their Series A funding in the process

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8 solved challenges in under 3 years

Scaling from Five to Seven Figures in Annual Revenue in Less Than Three Years through Message-Market Fit and Six-Figure Deals

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9 solved challenges in <3 years

How Houston & Ko scaled annual revenue 8x within 3 years

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7 solved challenges in 6 months

Closing 250k ARR in under 6 months

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4 solved challenges in Under 12 months

0-7 figure ARR in less than 12 months

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2 solved challenges in in less than 6 months

Brought sales structure to the next level in less than 6 months

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1 solved challenges in in less than 6 months

+20 new customers in less than 6 months Through a new buyer journey

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2 solved challenges in under 2 months

Actionable Sales Coaching in a few weeks

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3 solved challenges in unter 5 Monaten

+70% ARR Growth at the Growth Stage in less than 12 months

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3 solved challenges in under 6 weeks

153% sales target attainment in first quarter

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6 solved challenges in under 3 years

More than 8x ARR Growth in less than 3 years through 10-50x larger deals and building a scalable outbound engine

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4 solved challenges in in less than 6 months

175% Net Revenue Retention with TOP 20 Clients in less than 6 months

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1 solved challenges in under 3 months

Ramped Up 5 New Sales Reps in under 3 months

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4 solved challenges in less than 3 years

0-10 Mio. ARR in 3 years with 0-1 Mio. ARR in in less than 12 months

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5 solved challenges in less than 9 months

How Brame scaled 2x ARR at 50% lower sales CAC in less than 6 months

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4 solved challenges in under 9 months

From less than 10 Customer Projects to Exit in under 12 months

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2 solved challenges in less than 6 months

370k deal closed through hands-on support

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9 solved challenges in under 12 months

Biggest deal in 9 years. from Outbound Sales in less than 4 months

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9 solved challenges in 2 years

Scale sales from 500k to 2 Mio. annual revenue within less than 3 years

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Frequently Asked Questions

We are aware that, in our space, it can be tough to understand if we are truly a great fit for you.

Why is SalesPlaybook different to sales enablement and sales accelerator services?

Three main reasons:1. SalesPlaybook is your expert sales partner. This is not just a one-size-fits-all 6-week program or a short-term fix to learn tips, tricks and tactics. With SalesPlaybook's training, coaching and implementation, you will build and scale sales capabilities for the long-term and get game-changing sales results.2. SalesPlaybook offers the most effective hands-on methodology within the framework of the 5 B2B SaaS Sales Challenges. You benefit from over 35 experienced sales Masterminds who, together, deliver on a broad and deep array of sales topics. We offer you a truly tailor-made, hand-held service to help you get things done quickly and with accountability. With us, you will overcome your specific sales challenges for your unique 0-20MM ARR sales journey.3. We specialise in helping B2B SaaS Startup in DACH with their sales challenges. We know DACH, we know B2B startup sales, and we know SaaS. You can trust us that you are in expert hands.

What credentials do your Masterminds have?

Our Masterminds all have extensive B2B SaaS sales experience. They have done what you need to get done. They all have different experience and know-how in different deal sizes, ICPs, industries and Sales Challenges. They all speak either German and/or English and are mostly located in DACH. You will be matched with the right Masterminds for you! Rest easy that you are in experienced hands.

What happens after I register my Account Executive(s)?

Fernanda or, if applicable, your existing SalesPlaybook contact person from our team will reach out to you to confirm your academy participation and send you the invitations for the individual sessions.

What can I expect when I book a call?

One of our expert Executives will help you identify your 3 main sales challenges and evaluate how you can best reach your sales goals. If you're interested in finding out more, we'll outline next steps for a potential collaboration. Remember, your sales success story starts here and booking a call with us is the first step.

OK that all seems to make sense. What happens after I book a call with you?

One of our expert Executives will help you identify your 3 main sales challenges and evaluate how you can best reach your sales goals. If you're interested in finding out more, we'll outline next steps for a potential collaboration. Remember, your sales success story starts here and booking a call with us is the first step.

Investing EUR 5'000 to 50'000 per year is a significant commitment for me.

We work with founders & sales leaders of B2B Startups who want to build a 7- or 8-figure business.They believe they will close at least one additional 25-250k+ deal by collaborating with us.This provides you with a 5-10x ROI, even without closing funding faster at better terms.In addition, let’s say you are a team of 4 people, paying yourself 5k each.That means every month you burn through 20k of cash. That’s 5k per week or 1k per day.That means every week you fail to accelerate sales, your opportunity costs are 5k per week.

My education budget is less than EUR 2'500. What can I do?

If you close one bigger deal faster because of the acquired skills from the Academy, then the investment will have paid itself back.

I see the value, but I'm really busy at the moment. I might take action when the timing is better (hired sales reps, got funding, magic happens).

B2B Startups are really time-constrained and work with us to save time by avoiding trial & error. They save days if not months of work by building sales skills and capabilities. You can also commit today without starting right now. Think of it as booking your next vacation. You save your spot at the current investment offering, and you commit to taking a vacation.

I need more help with sales than just "upskilling my sales team". How can you help?

SalesPlaybook can of course help you to upskill your sales team. Those are important basic skills, but you might need more. With us, you will also build and scale the sales capabilities you need for your specific challenges, such as hitting message-market fit, building an outbound sales engine, setting up a scalable sales process, closing more bigger deals faster, and building a world-class sales team.

I don't know if I fit your Ideal Customer Profile to get a 3-10x ROI

Are you a committed founder or sales leader of a DACH B2B SaaS Startup selling 5- and 6-figure deals who wants to accelerate their 0-20M ARR (Annual Recurring Revenue) journey for building and scaling their sales capabilities? Then we can help you.

I am unsure if I really need help. My team and I already have some ideas.

We are really happy for you if you are exceeding your ambitious sales targets already. We therefore assume fast forwarding your sales is not a priority for you right now. That said, we believe that getting sales help from experienced experts is the number one driver to growing your sales. You don't have to do this alone.

How will your Masterminds work with me?

You will be assigned a Lead Mastermind hand-picked for you depending on your Sales Challenges and desired speed of results. You will also benefit from Subject Matter Experts for specific sales topics on your growth journey. Interim Managers can help Startups implement sales initiatives quickly. Your Masterminds will help you get the sales results you need and keep you accountable to get things done.

How do I become a SalesPlaybook Mastermind?

Join our mission to help world-calls DACH B2B SaaS Startups build and scale sales quickly with bespoke services from top 1% sales professionals like you!Send us an email at partner@thesalesplaybook.io to start a conversion!

Are we a good fit? Are we not too early-stage? Or too late-stage for you?

We focus 100% on B2B SaaS Startup Founders and Sales Leaders from companies of 0-20M ARR by helping resolve your unique set of sales challenges.Our customers are committed to invest 2-5 hours per week of their (team’s) time into sales.They see sales as a core competency and not just as a problem to outsource.

Scale sales quickly, starting now?

Avoid 6-figure mistakes and scale sales within months instead of years (if ever).