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Choose your biggest sales challenge, to talk to the right consultant

Claim your bespoke Pipeline Generation Launchpad.

Join a 90-minute deep dive session with one of our Pipeline Generation Consultants to craft a hands-on execution schedule on how specifically you can increase awareness, trust, demand & pipeline quickly, efficiently & without 6-figure mistakes, hiring people or paid ads.

The key challenges we discuss in your launchpad

Increase Awareness & Trust

Tackled Challenges

  • Increase Brand Awareness: More ICP buyers know you, without SDRs or paid ads
  • Increase Trust: Decision Makers trust, respect & endorse you
  • Increase Demand: Prospects "create" urgency without sleazy sales tactics

Provided Assets

  • LinkedIn Content Swipe File
  • ICP & Buyer Persona Worksheet
  • Market Segmentation Worksheet

Accelerate Message-Market-Fit

Tackled Challenges

  • Accelerate Demand Capturing: Understand in weeks instead of quarters what works
  • Accelerate Demand Conversion: Make it so easy to understand that prospects skip PoCs
  • Accelerate Pipeline Generation: Move from 0 to MQL to weighted sales pipeline in weeks 

Provided Assets

  • Lead Magnet Guide
  • Boost Your Pipeline Without SDRs Guide
  • Costs Of Inaction Copy for 1 Target Account

Build AI-Based Allbound Engine

Tackled Challenges

  • Automate lead identification, sourcing & enrichment with a 2025-ready tech stack
  • Avoid scaling with SDRs or paid ads instead of scaling trust through an Allbound GTM motion
  • Leverage AI to buy back your valuable time to be relevant instead of pseudo-personal

Provided Assets

  • Best Practice Tech Stack
  • Ultimate Outbound Guide
  • Lookalike Target Account List

Claim your bespoke Revenue Enablement Launchpad.

Join a 90-minute deep dive session with our CEO or Revenue Enablement Lead to craft a hands-on execution plan on how specifically you can increase velocity, win rate, deal size & expansion quickly, efficiently while avoiding 6-figure mistakes, mad hires and misalignment.

The key challenges we discuss in your launchpad

Increase Win Rate

Tackled Challenges

  • No sales structure: Current processes are unorganized, manual & unpredictable
  • No profitable buyer journey: Unclear path from 0 to deal to revenue to retention
  • No “real” sales: The founders (can) sell EUR 50-250k figure deals — but nobody else

Key Insights

  • Repeatability: Make sales effective before adding headcount and complexity
  • Real Sales: The business does not die if one person is on vacation for 2+ weeks

Increase Velocity & CLV

Tackled Challenges

  • No way to close deals fast: 6-18 months sales cycles prevent you from scaling quickly — and threaten you to run out of money
  • No path to scale ARR: Unclear how to move from PoCs to ARR profitably & predictably

Key Insights

  • Revenue Per Rep: Gain clarity of which metrics & conversions to improve next
  • Revenue Engine: Use the same sales assets in the same situations in the same consistently

Increase Rep Retention

Tackled Challenges

  • No capabilities: Few reps are trained & coached to close 5- & 6-figure deals
  • No capacity: The average sales rep only sells 2h / day (wasting the rest with admin & Co.)
  • No commitment: Many reps are unwilling to pick up the phone in 2025…

Key Insights

  • Retention: Make your sales reps successful and retain them for more than 6–18 months
  • Revenue/Rep: Increase your revenue per rep from low 6-figures towards EUR 1 Mio.

Claim your bespoke HubSpot Launchpad.

Join a 90-minute deep dive session with one of our HubSpot Consultants to craft a hands-on optimization plan on how specifically you can buy back your time, keep sales reps focused on time and increase predictability & efficiency without 6-figure mistakes and hiring Rev Ops.

The key challenges we discuss in your launchpad

Buy Back Your Time

Target Key Results

  • Consistent Communication: Execute the same things the same way for everybody
  • Single Source of Truth: Stop scraping Excel & Email searching for information
  • Automated Reports & Dashboards: Get trust & transparency across the board

Hands-On HubSpot Tactics

  • Leverage Templates & Snippets
  • Automate Workflows
  • Setup dashboards

Keep Sales Reps Focused Sales

Target Key Results

  • Higher Productivity: Let your sales reps sell more than the average 27% of their day
  • Higher Effectiveness: Keep your reps focused on ICP deals & Revenue Generating Activities
  • Retain Rockstar Reps: Enable reps to do what you hired them for: close +500k-1M ARR/year.

Hands-On HubSpot Tactics

  • Map buyer journey SQL → Won → Expansion
  • Let HubSpot work for you & your team
  • How to get reps to actually use a CRM

Increase Predictability & Efficiency

Target Key Results

  • Rockstar Reps: Ramp new sales reps within months & retain them for years
  • Repeatable Revenue: Reps close mid-6 or even 7-figures per year with your systems
  • Revenue Engine: Marketing, sales & customer success work as one revenue organization.

Hands-On HubSpot Tactics

  • Ramp reps with repeatable assets
  • Keep reps focused at all times
  • Establish revenue architecture

You are in good company

Frequently Asked Questions

We are aware that, in our space, it can be tough to understand if we are truly a great fit for you.

What if I cannot or do not want to commit 5-figures for external help per year?

That is completely fine and we are committed to also help you scale sales efficiently at 0 financial investment - just not by working 1:1 with you in this case.

Check out our free resources as well learn from other successful B2B entrepreneurs and follow Manuel for +/- daily LinkedIn content.

Once you are ready to scale, we'd love to validate how specifically we can help you best to scale even faster.

How is your team set up? Who do I get to work with?

We are a curated, "hungry" team of 10+ full-time B2B marketing & sales professionals that pretty much all started their career with cold calling, selling with an unknown brand, closing at least 6-figures from 5- & 6-figure B2B SaaS and/or agency deals, complemented with a trusted pool of very senior "Sales Masterminds" that are not for hire (we honestly tried with many of them...) for specific areas such as negotiation, procurement, pricing, sales talent acquisition & interim management.

You always get to work with a Lead Consultant as your Single Point of Contact (SPOC), who runs usually weekly sprints with you and can & will orchestrate complementary help for you where useful, such as a HubSpot Launchpad deep dive if you are working with us on Pipeline Generation.

Are you an agency, a platform or a SaaS?

We are the #1 Revenue Enablement & HubSpot CRM agency in DACH and take pride in not "playing SaaS" and "hyper-scaling a platform" through one-size-fits-all info products, group coaching cohorts & mass Slack channels. (Yes, we built SalesPlaybook as a "Pseudo-SaaS Platform & Marketplace" from 300k to 1 Mio. "ARR" in 2021 & 2022. It is really not what entrepreneurs need in 2025 to scale sales efficiently.)

Is SalesPlaybook a great fit for me (am I matching the "ICP"-Ideal Client Profile)?

We mainly work with fast-growing 7- & 8-figure entrepreneurs committed to increase pipeline, revenue & sales efficiency by investing 5-figures per quarter to scale through best-in-class processes instead of just "throwing more people at problems". Our ICP clients see sales as the #1 driver of enterprise value and a TOP 3 priority of their business.

How do I explain SalesPlaybook in 30s or less in a cold call?

SalesPlaybook is the #1 Revenue Enablement & HubSpot CRM agency in DACH helping already 350+ B2B clients such as Beekeeper, bexio, Pleo, Skribble, Boostbar & Urban Connect to scale sales quickly, efficiently and without trial & error by generating qualified pipeline, closing bigger deals faster & scaling sales efficiently through hands-on pipeline generation, 1:1 sales coaching & training and Hubspot services.

Talk to one of our experienced Pipeline Generation Consultants

Claim your bespoke Pipeline Generation Launchpad.

Join a 90-minute deep dive session with one of our Pipeline Generation Consultants to craft a hands-on execution schedule on how specifically you can increase awareness, trust, demand & pipeline quickly, efficiently & without 6-figure mistakes, hiring people or paid ads.

The key challenges we discuss in your launchpad

Increase Awareness & Trust

Tackled Challenges

  • Increase Brand Awareness: More ICP buyers know you, without SDRs or paid ads
  • Increase Trust: Decision Makers trust, respect & endorse you
  • Increase Demand: Prospects "create" urgency without sleazy sales tactics

Provided Assets

  • LinkedIn Content Swipe File
  • ICP & Buyer Persona Worksheet
  • Market Segmentation Worksheet

Accelerate Message-Market-Fit

Tackled Challenges

  • Accelerate Demand Capturing: Understand in weeks instead of quarters what works
  • Accelerate Demand Conversion: Make it so easy to understand that prospects skip PoCs
  • Accelerate Pipeline Generation: Move from 0 to MQL to weighted sales pipeline in weeks 

Provided Assets

  • Lead Magnet Guide
  • Boost Your Pipeline Without SDRs Guide
  • Costs Of Inaction Copy for 1 Target Account

Build AI-Based Allbound Engine

Tackled Challenges

  • Automate lead identification, sourcing & enrichment with a 2025-ready tech stack
  • Avoid scaling with SDRs or paid ads instead of scaling trust through an Allbound GTM motion
  • Leverage AI to buy back your valuable time to be relevant instead of pseudo-personal

Provided Assets

  • Best Practice Tech Stack
  • Ultimate Outbound Guide
  • Lookalike Target Account List