Most companies fail due to a lack of qualified pipeline from their Ideal Customer Profile. Stop relying on volatile, uncertain leads from inbound, partners and your network. Build & operate a repeatable, predictable allbound engine, without trial & error and hiring new SDR's.
Qualified Weighted Sales Pipeline is the oxygen of any business.
No pipeline, no revenue, no cash, no business.
Make sure you never run out of oxygen.
Sleep well at night knowing that you will not run out of cash.
Hit product-market-fit faster, ramp reps faster.
Never become needy to close a bad deal.
More data points = Better decisions.
engagement & impressions amongst ICP contacts on LinkedIn
after working with SalesPlaybook
to build & operate pipeline generation with 0 SDR's
In 2024, buyers love to buy, but hate to be sold. They drown in bad cold emails, LinkedIn messages & calls.
So “Stumpf ist Trumpf” outbound predictably fails - what worked even 12-18 months ago no longer does.
It is time to build instead of destroy trust with your buyers through allbound sales.
If standing still with your pipeline fading away is not an option,
you have to choose your path forward:
Get things done with 3-5h/week
Focus on your core business
No more headcount
Get consultancy & sparring
Execute hard 10-15h/week
Allocate 0.5-1 FTE
Work nights & weekends
Get frustrated with trial & error
Allocate 6-12 month of run rate
Establish Mutual Execution Schedule with qualitative & quantitative Objectives, Key Results & Initiatives and the respective timeline.
Make sure your outbound email, LinkedIn and/or call motion arrive safe & trusted in your target accounts’ inboxes.
Map buyer journey from 0 to market-qualified lead to create trust at scale.
Prepare pipeline generation campaigns for launch from 0 to lead sourcing to cadence to messaging copy.
Run bi-weekly pipeline generation sprints to incorporate learnings & validate new hypotheses.
