Generate Qualified Pipeline With Process, Not People
Are you failing due to a lack of qualified pipeline from your Ideal Customer Profile? Stop relying on volatile, uncertain leads from inbound, partners and your network. Build & operate a repeatable, predictable AI-enabled allbound engine.
"Hired" SalesPlaybook instead of 1 SDR, 1 BDR & 1 Content Marketer.
by quarters
Built Allbound engine in months without wasting time & 6-figures over quarters.
+100% qualified deals instead of leads, calls & contacts that never convert
Scale your business instead of becoming a Clay & Allbound Expert.
Trusted by 350+ leading B2B entrepreneurs in DACH
Why your pipeline is too empty
Buyers do not know, trust or understand you well enough to engage with you.
Cut through the noise without "just rolling this up your inbox to ask when you have 30 minutes to jump on a call" (which is never in 2025 for great buyers).
Nobody knows you
Your target customers buy from incumbents and your competitors since they do not even know you exist.
Nobody trusts you
Your customer acquisition costs are really high because people hesitate to buy from you.
Nobody understands you
You waste tons of time in 1:1 conversations to explain why you exist.
Increase Trust
ICP buyers know you every day, without paid ads. Senior professionals trust, respect & like you.
Increase Demand
Customers "create" urgency without sleazy sales.
Increase Pipeline
Inbound pipeline increases without partnerships.
No crystal-clear messaging
You lack a crystal-clear Ideal Customer Profile,Buyer Persona definition, Sales Story and Case Studies.
No relevant expertise & experience
You have never built a B2B company from 0 to 7 to 8-figure annual revenue yourself, in a 2025 environment.
No clear path to success
You lack a proven process towards hitting message-market-fit and a traditional sales approach fails.
Accelerate market validation
Understand within weeks instead of quarters what market segments work (or not)
Accelerate conversion
Make it so easy to understand, evaluate & buy that customers want to skip pilot projects & PoCs.
Get peace of mind
Sleep well at night since you know exactly what you need to do in which sequence how & with whom.
Just "more leads, calls & reps" are not fixing your sales pipeline.
Ensure crystal-clear communication to attract your ICP and increase not only pipeline, but also sales conversion, velocity & deal size and set yourself up for repeatable, scalable growth.
Pipeline is like oxygen - you die without it.
Buyers drown in bad cold emails, LinkedIn messages & calls. So “Stumpf ist Trumpf” outbound fails - even what worked 12-18 months ago. It is time to build instead of destroy trust with your buyers through allbound.
No allbound mindset & skillset
You & your team have never been successful in combining inbound & outbound sales.
No scalable, repeatable approach
You identify, source, enrich & contact people manually, with low success but high effort.
No clear path from lead to deal
You get some replies to your outreach but fail to convert these to customers.
Allbound Mindset
Move from single-channel sequence "rolling this up your inbox or I will not talk to you again" to continuously engaging ICP buyer personas.
Allbound Pipeline Engine
Generate new qualified pipeline consistently with a repeatable, automated and insights-driven process.
Automated Qualification Engine
Understand if somebody is a great fit for you without wasting time in 1:1 calls or hiring expensive SDRs.
Our Process to help you increase trust and sales pipeline
We create a tailored strategy for your product, market, and revenue model to build and operate an Allbound Engine—a system that drives awareness, builds trust, captures demand, and fills your sales pipeline with qualified leads.
Building a Strategic Foundation for Your Go-To-Market Success
We will identify the optimal Go-To-Market strategy for generating a more qualified sales pipeline, tailored to your unique product, revenue model, target market and current sales & marketing efforts.
The Value:
Key Focus-Areas:
Our consultant will conduct market research and review your input from our assessment in advance.
We will:
- Develop a deep understanding of your market dynamics
- Gain insights into market segments, their urgent problems, and the status quo
- Understand your product and how it fits into the market
Result:
A structured, comprehensive document outlining market research and opportunities your product can address.
If you already have clarity, great. We’ll use this session to challenge your strategy and make it more concise and actionable. If not, we will work from the ground up.
We will:
- Define and prioritize high-leverage market segments
- Establish targeting criteria and triggers for lead sourcing
- Define buyer personas, status quo, urgent pain points, emotional drivers, and requirements for messaging
Result:
An evergreen ICP and Buyer Persona Messaging Document for all marketing and sales activities, as well as onboarding new hires.
With the core strategy in place, we’ll define and prioritize the highest-leverage initiatives to generate qualified pipeline and shape them into our Allbound Blueprint.
We will:
- Analyze your historical sales & marketing efforts and what we can learn from them.
- Prepare a list of recommended and prioritized initiatives
- Collaborate with stakeholders to prioritize and plan brand-building and demand-capturing initiatives, finalizing your Allbound Blueprint
Result:
- A custom Allbound Blueprint combining brand-building and demand-capturing initiatives to build trust, awareness, and sales pipeline
- An actionable roadmap to implement and operate your Allbound Engine (our basis for done for you execution)
Set up and integrate the tool stack for data enrichment, outreach, and tracking
We will set up the tools and workflows to source high-quality leads, enrich them with data, configure triggers, and integrate everything into a unified system for personalized and effective outreach.
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Build and operate a scalable system that builds trust and awareness for your brand while capturing demand to grow your sales pipeline.
Spray-and-pray cold outbound no longer works—we’ve seen it. The Allbound Engine combines brand-building initiatives with demand-capturing efforts, allowing you to build trust and ICP awareness while capturing demand as it arises.
Why Allbound?
The Pillars of the Allbound-Engine:
Brand-building activities such as:
- Engaging LinkedIn content
- Optimized LinkedIn profiles
- Case studies and testimonials
- Virtual events
- Optimized website messaging
- ICP network expansion
These efforts strengthen your brand’s credibility, build trust, increase awareness over time and generate sales pipeline.
Demand-capturing activities such as:
- Signal/trigger-based outreach campaigns
- Cold outreach campaigns
- Landing pages and booking pages
These activities can build upon the trust and awareness built in pillar one and directly create qualified sales pipeline.
Pillar 1 and Pillar 2 work together seamlessly.
Brand-building activities increase awareness and trust within your target market, ensuring that when demand arises, your solution is top of mind.
Demand-capturing activities leverage signals and triggers to identify and engage with prospects through targeted, personalized outreach.
Together, they create a flywheel effect, amplifying each other’s impact and enabling the system to scale with your growth.
That is what works in 2025.
What you will achive after working with us
Trust and Awareness amongst your Ideal Customer Profiles
Build trust amongst your target market and increase awareness of buyers for your brand. Therefore, buyers think of you when demand surfaces and trust you in helping them solve their challenges.
Clear Message and Channel-Market Fit
Find out which message resonates with which audience through which channel. Have clarity on what works and what doesn't.
Increased qualified sales pipeline from prospects ready to buy
Have a proven approach and system to generate qualified sales pipeline with the right customers at the right time.
A custom "Allbound-Engine" which grows with you
By combining brand-building initiatives with targeted campaigns and a clear funnel, your scale trust and awareness in your target market, as well as capture and convert demand when it surfaces. This ensures not only short-term wins, but also long-term, sustainable growth as your brand earns recognition and credibility.
Book a Call — Your bespoke Pipeline Generation Launchpad
Join a 90-minute deep dive session with one of our Pipeline Generation Consultants to craft a hands-on execution schedule on how specifically you can increase awareness, trust, demand & pipeline quickly, efficiently & without 6-figure mistakes, hiring people or paid ads.
Trust us, and trust what our 350+ happy clients are saying
Frequently Asked Questions
We are aware that, in our space, it can be tough to understand if we are truly a great fit for you.
Typical Pipeline Generation collaborations take at least 6 months to setup, build, operate & iteratively scale your Allbound Engine and help you increase awareness, trust, demand & pipeline quickly, efficiently & without 6-figure mistakes, hiring more people or paid ads.
That said, we are committed to accelerate value creation & learning velocity as much as possible for you and usually get the first campaigns & content live for you within 2-4 weeks upon kick-off with a measurable impact on demand generation within 1-2 months and pipeline generation within 2-4 months.
We are a curated, "hungry" team of 10+ full-time B2B marketing & sales professionals that pretty much all started their career with cold calling, selling with an unknown brand, closing at least 6-figures from 5- & 6-figure B2B SaaS and/or agency deals, complemented with a trusted pool of very senior "Sales Masterminds" that are not for hire (we honestly tried with many of them...) for specific areas such as negotiation, procurement, pricing, sales talent acquisition & interim management.
You always get to work with a Lead Consultant as your Single Point of Contact (SPOC), who runs usually weekly sprints with you and can & will orchestrate complementary help for you where useful, such as a HubSpot Launchpad deep dive if you are working with us on Pipeline Generation.
We mainly work with fast-growing 7- & 8-figure entrepreneurs committed to increase pipeline, revenue & sales efficiency by investing 5-figures per quarter to scale through best-in-class processes instead of just "throwing more people at problems". Our ICP clients see sales as the #1 driver of enterprise value and a TOP 3 priority of their business.
SalesPlaybook is the #1 Revenue Enablement & HubSpot CRM agency in DACH helping already 350+ B2B clients such as Beekeeper, bexio, Pleo, Skribble, Boostbar & Urban Connect to scale sales quickly, efficiently and without trial & error by generating qualified pipeline, closing bigger deals faster & scaling sales efficiently through hands-on pipeline generation, 1:1 sales coaching & training and Hubspot services.
Scale sales quickly, starting now?
Avoid 6-figure mistakes and scale sales within months instead of years (if ever).