4 Months to Optimize Product-Led and Sales-Led Growth
- Outcome achieved
- 4 months to a product-led and sales-led customer journey for growth optimization
- Duration
- 4 Months
“Over time, we had simply accumulated a great deal of data chaos in HubSpot. Eventually, you need someone to cleanly dismantle it and create a foundation you can continue to scale on. I simply let you get on with it because you are the experts. I explained what we do and what we need—and you turned that into a sales motion. For me, the process was extremely relaxed. I could sign off on the results, the sales training was completed quickly, and afterward everyone knew exactly what to do.”
Fabian Ebbert
Clockin helps thousands of small and medium-sized companies digitize everything from time tracking to absence management.
As a scale-up that grew strongly through product-led growth, Clockin adopted HubSpot early to guide leads through the buyer journey automatically.
After several years of growth, however, a complex and difficult-to-navigate system landscape had developed.
Clockin was looking for a hands-on partner to professionalize and deliberately scale its Sales and RevOps foundation—particularly by adding a sales-assisted motion to the existing PLG engine.
The central challenges were:
- Data and process chaos in HubSpot that had accumulated over time
- No clear structure across pipelines, stages, and responsibilities
- No clean foundation for connecting PLG leads to a sales motion