Decisions made in a vacuum
Pricing, hiring and GTM decisions are made alone, with no outside experience to test them against.
Founder & CEO Sparring
An experienced GTM operator as your sparring partner, twelve times a year.
For founders and CEOs who do not need an agency, but an honest second opinion on pipeline, pricing, hiring and GTM decisions, from someone who has carried operating responsibility themselves.
Book Launchpad Sparring rhythm
The sparring rhythm spread across the year.
What costs time and revenue today.
The board gives strategy, not operating detail
Investors and the board help with strategy and capital, but rarely with the operating detail of pipeline or comp plans.
Classic consulting does not fit
A consulting engagement is too expensive and too slow for monthly operating questions. An advisory board meets too rarely.
Today → after
From daily constraint to a dependable revenue system.
Today
- Decisions made in a vacuum
- The board gives strategy, not operating detail
- Classic consulting does not fit
The shift
Clear decisions, a defined process and outcomes the team can see.
Afterwards
- Faster decisions
- Operating experience on demand
- Honest feedback
How the shift is built.
Every phase has clear deliverables: no open scope, no hourly ambiguity.
Book Launchpad 1
Phase 0 · 60 min
Free Launchpad
Without a sales pitch, we clarify whether sparring is the right format. You receive an honest fit/no-fit assessment and a clear next step.
2
Phase 1 · Month 1
Baseline
The first sessions build a shared view of pipeline, team structure and the most pressing GTM questions.
3
Phase 2 · Ongoing
Sparring
A 2-hour session every four to six weeks on the decisions that matter most right now, plus async questions in between.
4
Phase 3 · Annually
Review
A look back at decisions and outcomes sharpens the focus for the next year.
What the new operating state delivers.
Faster decisions
Pricing, hiring and GTM questions do not sit unresolved for weeks.
Operating experience on demand
Access to someone who has built pipeline, HubSpot and sales teams themselves, not just advised on them.
Honest feedback
No incentive to upsell another engagement — sparring stays independent of other work.
Continuity over the year
Twelve touchpoints instead of a one-off workshop forgotten after four weeks.
What you actually get.
Concrete deliverables, not a vague scope of work.
- Baseline sessions in month one: pipeline, team structure, most pressing questions
- Twelve 2-hour sessions spread across the year, every 4-6 weeks
- Async questions between sessions for urgent decisions
- Annual review of decisions and outcomes
- Direct 1:1 access to a senior operator with real P&L experience
- No pressure to sell additional projects — sparring stays independent
Who this is built for.
- Founder or CEO of a B2B software company in DACH
- Already has an in-house sales or RevOps team, not a replacement for one
- Wants sparring, not execution delivered by us
- Willing to commit to 12 sessions over 12 months
Does this match your situation?
Book LaunchpadFree 60-minute Launchpad · No pitch · Clear fit / no-fit answer
Questions we get before every engagement.
How is this different from an advisory board?
An advisory board meets too rarely for operating questions. Sparring delivers monthly, concrete answers on pricing, hiring and GTM decisions.
Does this replace our sales or RevOps team?
No, explicitly not. Sparring assumes an existing team — it is a second opinion for you as founder or CEO, not delivery work.
What if we need more operating support than sparring provides?
Then fractional sales leadership may be the better next step. We clarify that openly in the free 60-minute Launchpad, without a sales pitch.
How independent is the feedback really?
Sparring is deliberately decoupled from selling further engagements — there is no incentive to bias recommendations toward another project.
← Back to Revenue Enablement
Part of the system.
This service creates standalone outcomes. Together with the others, it forms the full operating system.
Guides for the decisions behind scalable revenue.
Comparisons, playbooks and calculators for teams that do not want to treat pipeline, HubSpot and sales execution as separate systems.
Wieso Deals nicht schnell closen, sondern langsam sterben
Jeder Chief Revenue Officer (CRO) und Sales Leader kennt dieses Szenario: Die Pipeline sieht auf dem Papier fantastisch aus. Der Gesamtwert der potenziellen Abschlüsse verspricht ein herausragendes Quartal. Doch die Realität sieht anders aus. Am Ende des Monats verschieben sich die Abschlussdaten systematisch nach hinten. Deals werden nicht gewonnen oder verloren – sie bleiben einfach liegen und sterben einen langsamen, leisen Tod.
Was CROs 2026 beschäftigt: Skalierbares Wachstum durch Käufervertrauen
Als Chief Revenue Officer (CRO) eines B2B-Softwareunternehmens ist dein Alltag geprägt von wachsendem Druck, ständiger Überlastung und dem ständigen Balanceakt zwischen Pipeline-Aufbau, Planbarkeit und System-Chaos. Statt noch mehr Personal einzustellen oder das Budget in Paid Ads zu stecken, steht 2026 ein anderer Hebel im Fokus: Buyer Trust systematisieren. Mit pragmatischem Einsatz von LinkedIn, HubSpot und KI schaffst du skalierbares Wachstum – ohne Overhead, aber mit methodischer Präzision.
B2B Sales Secrets: Sell. Scale. Thrive
We have always missed a 100% actionable book on B2B sales for entrepreneurs - so we took a humble shot at writing it ourselves.
Here's a glimpse on what's in for you on 100+ pages of hands-on insights & tactics on how to:
- Generate qualified pipeline without burning your market
- Close bigger deals faster without "selling out" on your ICP
- Scale sales efficiently without hiring RevOps talent full-time
All from >2025 hours of working 1:1 with B2B entrepreneurs over the 6+ years.
Could your company be the next operating system story?
Use a free 60-minute Launchpad to clarify the revenue constraint, fit or no fit and the right next step. No pitch.