Ad-hoc content
Posts go live when someone has time. There is no strategic cadence, no narrative system and no compounding market presence.
LinkedIn GTM
LinkedIn GTM for B2B: Turn senior leaders into a credible pipeline channel.
We build and operate a LinkedIn presence with real people that creates authority, trust and inbound demand through executive thought leadership, social selling, signal-based outreach, network building and Thought Leader Ads.
Book Strategy Call
One post, real engagement, qualified meetings.
What costs time and revenue today.
Signals are wasted
ICP prospects engage with content, visit profiles and react to posts, but those buying signals never become a sales motion.
The right network is missing
Leadership is not connected to enough of the market that matters, so authority cannot convert into conversations.
Today → after
From daily constraint to a dependable revenue system.
Today
- Ad-hoc content
- Signals are wasted
- The right network is missing
The shift
Clear decisions, a defined process and outcomes the team can see.
Afterwards
- ICP visibility
- Inbound demand
- Warmer outbound
How we work together
How the shift is built.
Discovery
Outcome
We assess whether LinkedIn GTM fits your business: narrative quality, profile authority and presence among your target customers. You get a clear recommendation on whether this is the right channel.
Strategy & foundation
Outcome
Go-to-market direction, content narrative, content pillars and a LinkedIn profile audit. The foundation everything builds on.
Setup & launch
Outcome
Profile optimisation, content processes, the first content series, automated networking with your target customers and engagement lists go live.
Operate & scale
Outcome
Two-week sprints cover content interviews, production, scheduling, engager lists, campaign maintenance, social-selling signals and strategy iteration.
What the new operating state delivers.
ICP visibility
The right buyers see senior expertise regularly and start recognising the company before sales engages.
Inbound demand
Profiles and content create qualified inbound opportunities that did not exist before.
Warmer outbound
Engagement signals become lists of warm prospects your team can approach with context.
Shorter sales cycles
Prospects enter conversations with more trust and a better understanding of the offer.
What you actually get.
Concrete deliverables, not a vague scope of work.
- LinkedIn profile audit and optimisation for every executive involved
- Content narrative, content pillars and an editorial calendar
- Bi-weekly content production including interview, ghostwriting and approval
- Automated ICP network expansion
- Engagement lists handed to sales every two weeks for warm outreach
- Thought Leader Ads built on the best-performing organic content
- Monthly reporting: reach, engagement, ICP interactions, conversations generated
Proof, not promises.
From LinkedIn visibility to a signed contract in 4 months.
From over 2,000 content engagements in under 3 months.
Who this is built for.
- B2B sales in mid-market and enterprise segments
- Founder or revenue leader ready to invest 5h in setup and 2–4h/month in content interviews
- Your target customers are active on LinkedIn
- Senior leaders with their own narrative and real market expertise
Does this match your situation?
Book Strategy CallFree 60-minute Strategy Call · No pitch · Clear fit / no-fit answer
Questions we get before every engagement.
Who writes the content: us or you?
We run bi-weekly interviews with your executive and handle research, structure and ghostwriting. You bring substance and sign-off; we handle production.
What role do Thought Leader Ads play on LinkedIn?
Organic authority is the foundation. Thought Leader Ads bring the strongest posts to your target accounts, while signal-based outreach turns their engagement into relevant conversations.
What if our executive does not have a clear narrative yet?
That is built in Phase 1. We structure experience, point of view and market expertise into a narrative that holds up, before the first post goes out.
How fast do we see results?
First content goes live in week 3-4. Reliable ICP signals and warm lists typically build up from month 2-3, once cadence and reach compound.
← Back to Pipeline Generation
Part of the system.
This service creates standalone outcomes. Together with the others, it forms the full operating system.
Guides for the decisions behind scalable revenue.
Comparisons, playbooks and calculators for teams that do not want to treat pipeline, HubSpot and sales execution as separate systems.
What Pipeline Gaps and CRM Chaos Really Cost You
ROI logic and scorecards for teams that want to quantify pipeline losses, tool costs, and sales-cycle friction.
Ultimate Outbound Guide
A hands-on outbound guide for B2B founders: messaging that converts, how to identify and enrich ICP leads, and the sequences that still work.
LinkedIn as an Integrated Go-to-Market Engine
Only 5% of your market is buying now. How to use LinkedIn as an integrated go-to-market engine so you make the shortlist of the other 95%.
Testimonials
What our clients say.
Experts Inside
“I could not be happier. We have now achieved major successes and have a process that enables us to scale: onboard new salespeople and make them productive. The question is no longer, ‘What should they do?’ It is completely clear—they follow the framework.”
Daniel, Co-Founder & CEO, Experts InsideExperts Inside
- Industry
- Professional IT services
- Service
- Pipeline Generation
- Duration
- 15 Months
With SalesPlaybook, executive brand building translated into a won deal within just a few months for the first time – completely changing how Calibo sees LinkedIn as a channel.
Ana García Colomina Calibo
- Service
- Pipeline Generation
- Duration
- 4 Months
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“We have understood our ICP very well for 26 years. Over time, we had built a wonderful funnel: our organic traffic converted the customers who already had a need. It worked extremely well. But eventually, that funnel was exhausted. We could not simply send more budget to Google, Bing, or another provider and expect more conversions to come out.” — Allan Abt
Allan AbtWechselstube
- Industry
- Fintech
- Service
- Pipeline Generation
- Duration
- 6 Months
Could your company be the next operating system story?
Use a free 60-minute Strategy Call to clarify the revenue constraint, fit or no fit and the right next step. No pitch.
Free · 60 minutes · no pitch · honest fit / no-fit answer and a clear next step
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