Ad-hoc content
Posts go live when someone has time. There is no strategic cadence, no narrative system and no compounding market presence.
LinkedIn GTM
Turn senior leaders into a credible pipeline channel.
We build and operate an executive LinkedIn motion that creates authority, trust and inbound demand through thought leadership, profile positioning, warm outreach and signal-based follow-up.
Book Launchpad Founder & CEO · B2B Software 1 w. ·
128k impressions 86 comments 12 ICP replies
3 qualified meetings from one post
One post, real engagement, qualified meetings.
What costs time and revenue today.
Signals are wasted
ICP prospects engage with content, visit profiles and react to posts, but those buying signals never become a sales motion.
The right network is missing
Leadership is not connected to enough of the market that matters, so authority cannot convert into conversations.
Today → after
From daily constraint to a dependable revenue system.
Today
- Ad-hoc content
- Signals are wasted
- The right network is missing
The shift
Clear decisions, a defined process and outcomes the team can see.
Afterwards
- ICP visibility
- Inbound demand
- Warmer outbound
How the shift is built.
Every phase has clear deliverables: no open scope, no hourly ambiguity.
Book Launchpad 1
Phase 0 · 60 min
Discovery
We assess LinkedIn GTM fit: narrative strength, profile authority and ICP presence.
2
Phase 1 · Week 1-2
Strategy & foundation
GTM angle, content narrative, content pillars and profile architecture are defined.
3
Phase 2 · Week 3-4
Setup & launch
Profiles, content operations, first content batch, ICP expansion and engagement lists go live.
4
Phase 3 · From week 4
Operate & scale
Bi-weekly sprints cover interviews, production, scheduling, engager lists, social-selling signals and iteration.
What the new operating state delivers.
ICP visibility
The right buyers see senior expertise regularly and start recognising the company before sales engages.
Inbound demand
Profiles and content create qualified inbound opportunities that did not exist before.
Warmer outbound
Engagement signals become lists of warm prospects your team can approach with context.
Shorter sales cycles
Prospects enter conversations with more trust and a better understanding of the offer.
What you actually get.
Concrete deliverables, not a vague scope of work.
- LinkedIn profile audit and optimisation for every executive involved
- Content narrative, content pillars and an editorial calendar
- Bi-weekly content production including interview, ghostwriting and approval
- Automated ICP network expansion
- Engagement lists handed to sales every two weeks for warm outreach
- Thought-leadership ads built on the best-performing organic content
- Monthly reporting: reach, engagement, ICP interactions, conversations generated
Proof, not promises.
From LinkedIn visibility to a signed contract in 4 months.
From over 2,000 content engagements in under 3 months.
Who this is built for.
- B2B mid-market or enterprise GTM motion
- Founder or revenue leader can invest focused input for content interviews
- ICP is active on LinkedIn
- Executives have real market expertise and a point of view
Does this match your situation?
Book LaunchpadFree 60-minute Launchpad · No pitch · Clear fit / no-fit answer
Questions we get before every engagement.
Who writes the content — us or you?
We run bi-weekly interviews with your executive and handle research, structure and ghostwriting. You bring substance and sign-off; we handle production.
Does LinkedIn alone really generate pipeline without paid ads?
Organic authority alone does not fill a pipeline. That is why we pair content with signal-based outreach — engagement becomes warm conversations, not just reach.
What if our executive does not have a clear narrative yet?
That is built in Phase 1. We structure experience, point of view and market expertise into a narrative that holds up, before the first post goes out.
How fast do we see results?
First content goes live in week 3-4. Reliable ICP signals and warm lists typically build up from month 2-3, once cadence and reach compound.
← Back to Pipeline Generation
Part of the system.
This service creates standalone outcomes. Together with the others, it forms the full operating system.
Guides for the decisions behind scalable revenue.
Comparisons, playbooks and calculators for teams that do not want to treat pipeline, HubSpot and sales execution as separate systems.
Ultimate Outbound Guide
There is so much BS on "outbound is dead" on LinkedIn right now.
Our COO Florian Lussi wrote the most hands-on & helpful guide specifically for B2B entrepreneurs that I know of.
Get your guide for "dark secrets" on how to:
- Get messaging that converts
- Identify, source & enrich ICP leads
- Decide on email "vs" LinkedIn "vs" calls
- Leverage AI to scale outbound efficiently
LinkedIn as an Integrated Go-to-Market Engine
Only about 5% of your market is actively buying right now. The other 95% face the same problem, but do not yet have a concrete reason to address it. Whether you make the shortlist in 6, 12, or 18 months is decided before that moment. This is where conventional performance marketing ends—and where demand generation on LinkedIn begins.
Signals Don't Tell You Who Wants to Buy. Here's What They Actually Tell You
Open any sales newsletter today and you'll find the same promise: monitor "buying signals" and "intent data", then pipeline will follow. The vendors selling these tools have trained an entire generation of GTM teams to believe that a website visit, a LinkedIn profile view, or a competitor keyword search means someone is ready to buy.
It doesn't.
Could your company be the next operating system story?
Use a free 60-minute Launchpad to clarify the revenue constraint, fit or no fit and the right next step. No pitch.