TTE Strategy is a boutique strategy consulting firm specializing in strategy development and execution for companies with annual revenues between CHF 100 million and 3 billion. With offices in Hamburg, Munich, and Zurich, the company has scaled from 5 to over 35 employees since its founding in 2015. Until 2020, TTE Strategy primarily relied on network-based sales but needed to break out of this "network sales bubble" and strengthen its outbound acquisition efforts. The company chose to work with SalesPlaybook specifically because of its expertise in helping B2B entrepreneurs build a structured and efficient new client acquisition process.
I highly recommend anyone looking to move in this direction, even from a consulting perspective, to take a closer look at working with you.
Hands-On Sales Coaching with a Focus on Cold Outreach in DACH
"We dove in together and signed a one-year coaching package. This included cold outreach calls, mentoring from your sales coaches, and direct guidance from you. I remember getting a lot of great ideas, as well as access to an exciting network of other startups in Zurich and across the DACH region who also shared their insights. This combination of networking and your targeted input was incredibly valuable in helping us, as a consulting firm, rethink our sales approach."
SalesPlaybook for Asking the Right External Questions
"After a year, we decided to try things on our own but stayed in regular contact. I remember us doing a sales review together, where you, Manuel, brought in excellent points. You asked the simple but crucial questions that we wouldn’t have asked ourselves, which really helped us take a big step forward."
Implementing HubSpot with a ‘Sales-Doing’ Mindset and Expertise
"Recently, we introduced HubSpot in our company. We realized that HubSpot covers marketing topics much better than our previous CRM, so we were frequently in touch with you. What I find particularly interesting about SalesPlaybook is that you come from a hands-on sales perspective. You know firsthand what it’s like to work with HubSpot and what to pay attention to in order to make it truly effective. How should the form be set up to maximize impact? I believe that’s one of your biggest strengths."
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