Mass outbound is exhausted
Generic templates, bought lists and spray-and-pray sequences damage trust and response rates.
AI Outbound Engine
Turn buying signals into qualified pipeline automatically.
We build and operate an AI-powered outbound engine with Clay, buying signals, enrichment, segmentation and HubSpot handover, so the team reaches the right accounts with the right context.
Book Strategy Call
From buying signal to booked meeting — automated.
What costs time and revenue today.
Signals alone do not scale
Most markets do not create enough high-quality signals to fill pipeline without broader coverage.
No integrated motion
Sourcing, enrichment, signals, sequencing and CRM updates live in disconnected tools.
Today → after
From daily constraint to a dependable revenue system.
Today
- Mass outbound is exhausted
- Signals alone do not scale
- No integrated motion
The shift
Clear decisions, a defined process and outcomes the team can see.
Afterwards
- More booked meetings
- Better lead quality
- Continuous learning
How we work together
How the shift is built.
Discovery
Outcome
We size TAM, signal availability and outbound volume to model the pipeline potential.
Strategy & foundation
Outcome
ICP, positioning, messaging and priority buying signals are defined before the build.
Setup & launch
Outcome
Clay workflows, enrichment, triggers, sequencing and HubSpot integration are configured.
Operate & scale
Outcome
Bi-weekly sprints improve signals, copy, targeting and campaign performance.
What the new operating state delivers.
More booked meetings
Warm triggers and systematic TAM coverage fill pipeline from two directions.
Better lead quality
Enrichment and monitoring help reps reach the right buyers at the right moment.
Continuous learning
Every campaign creates data for better copy, targeting and sequencing.
Efficiency at scale
AI-assisted workflows produce more pipeline with less manual prospecting work.
What you actually get.
Concrete deliverables, not a vague scope of work.
- Top-down pipeline model with benchmark ranges before the engagement starts
- ICP definition, positioning and prioritised buying signals
- Clay workflows for sourcing, enrichment and segmentation
- Multi-channel sequences — email, LinkedIn, and phone where relevant — per segment
- Native HubSpot integration including routing and follow-up automation
- Bi-weekly signal monitoring and campaign reporting
- Ongoing copy, targeting and sequencing optimisation based on real response data
Proof, not promises.
Full system transition in under 6 months.
Results visible in under 3 months.
Who this is built for.
- TAM is large enough for systematic outbound
- Consultative sales cycle, usually 20k+ ACV
- Clear value proposition with existing customer proof
- HubSpot is live or planned in parallel
Does this match your situation?
Book Strategy CallFree 60-minute Strategy Call · No pitch · Clear fit / no-fit answer
Questions we get before every engagement.
Is pure signal-based targeting not enough on its own?
In most markets, no — signal volume alone rarely fills a pipeline. We combine signals with systematic TAM coverage so both sources reinforce each other.
Why is HubSpot required?
Enrichment, routing and automation run natively on HubSpot. Without that foundation, the link between campaign and sales team is missing.
How is this different from generic mass outreach?
Every campaign is signal- and segment-driven, not list-based. Messaging is continuously adjusted based on real response patterns instead of shipped once.
What happens after setup?
From week 4 we keep operating the system in bi-weekly sprints — signal updates, new campaigns, performance reviews. Not a set-and-forget build.
← Back to Pipeline Generation
Part of the system.
This service creates standalone outcomes. Together with the others, it forms the full operating system.
Guides for the decisions behind scalable revenue.
Comparisons, playbooks and calculators for teams that do not want to treat pipeline, HubSpot and sales execution as separate systems.
Ultimate Outbound Guide
There is so much BS on "outbound is dead" on LinkedIn right now.
Our COO Florian Lussi wrote the most hands-on & helpful guide specifically for B2B entrepreneurs that I know of.
Get your guide for "dark secrets" on how to:
- Get messaging that converts
- Identify, source & enrich ICP leads
- Decide on email "vs" LinkedIn "vs" calls
- Leverage AI to scale outbound efficiently
LinkedIn as an Integrated Go-to-Market Engine
Only about 5% of your market is actively buying right now. The other 95% face the same problem, but do not yet have a concrete reason to address it. Whether you make the shortlist in 6, 12, or 18 months is decided before that moment. This is where conventional performance marketing ends—and where demand generation on LinkedIn begins.
What Buying Signals Really Tell You
Open any sales newsletter today and you'll find the same promise: monitor "buying signals" and "intent data", then pipeline will follow. The vendors selling these tools have trained an entire generation of GTM teams to believe that a website visit, a LinkedIn profile view, or a competitor keyword search means someone is ready to buy.
It doesn't.
Testimonials
What our clients say.
Experts Inside
“I could not be happier. We have now achieved major successes and have a process that enables us to scale: onboard new salespeople and make them productive. The question is no longer, ‘What should they do?’ It is completely clear—they follow the framework.”
Daniel, Mitgründer & CEO, Experts InsideExperts Inside
- Industry
- Professional IT services
- Service
- Pipeline Generation
- Duration
- 15 Months
With SalesPlaybook, executive brand building translated into a won deal within just a few months for the first time – completely changing how Calibo sees LinkedIn as a channel.
Ana García Colomina Calibo
- Service
- Pipeline Generation
- Duration
- 4 Months
.png)
“We have understood our ICP very well for 26 years. Over time, we had built a wonderful funnel: our organic traffic converted the customers who already had a need. It worked extremely well. But eventually, that funnel was exhausted. We could not simply send more budget to Google, Bing, or another provider and expect more conversions to come out.” — Allan Abt
Allan AbtWechselstube
- Industry
- Fintech
- Service
- Pipeline Generation
- Duration
- 6 Months
Could your company be the next operating system story?
Use a free 60-minute Strategy Call to clarify the revenue constraint, fit or no fit and the right next step. No pitch.
Free · 60 minutes · no pitch · honest fit / no-fit answer and a clear next step
View services & pricing