Value selling for software & SaaS
Predictable new business for consulting
HubSpot for an agency groupDiscounting without structure
Reps discount to save deals without visibility into margin or precedent. The next customer expects the same price.
Deal Desk & Coaching
Close bigger deals faster, with structure instead of gut feel.
We build a deal desk for price, scope and escalation decisions and coach the team with SPICED, so win rate and deal size improve systematically, not just for the best reps.
Book Strategy Call
Deal size and win rate climbing together.
What costs time and revenue today.
Coaching only for top performers
The best rep sells well on instinct. The rest of the team gets no systematic coaching and stays at the same level.
Deals lose momentum
Without clear qualification across Situation, Pain, Impact, Critical Event and Decision, sales cycles drag on unnecessarily.
Today → after
From daily constraint to a dependable revenue system.
Today
- Discounting without structure
- Coaching only for top performers
- Deals lose momentum
The shift
Clear decisions, a defined process and outcomes the team can see.
Afterwards
- Consistent price discipline
- Coaching for the whole team
- Shorter sales cycles
How we work together
How the shift is built.
Discovery
Outcome
We review 3-5 current deals to find exactly where the process breaks down.
Deal desk setup
Outcome
Escalation path, discount guardrails and deal-review cadence are defined.
Coaching rhythm
Outcome
Bi-weekly SPICED deal reviews and 1:1 coaching on open deals.
Playbook maintenance
Outcome
Objection handling, pricing arguments and case studies are documented and sharpened continuously.
What the new operating state delivers.
Consistent price discipline
Discounts follow clear guardrails instead of one-off decisions made under pressure.
Coaching for the whole team
Not just the top performer sells with structure — the whole pipeline benefits.
Shorter sales cycles
SPICED qualification surfaces missing information early instead of hiding it in the forecast.
Bigger average deals
Better scoping conversations and pricing arguments lift deal value systematically.
What you actually get.
Concrete deliverables, not a vague scope of work.
- Review of 3-5 current deals to diagnose exactly where the process breaks
- Deal desk with a defined escalation path and discount guardrails
- Bi-weekly deal reviews using the SPICED methodology
- 1:1 coaching on specific, open deals — not generic training
- Objection-handling and pricing-argument playbook, continuously sharpened
- Documentation of won and lost deals as training material
- Weekly, role-based Sales Academy sessions
Proof, not promises.
"The bottleneck was not the CRM — it was sales competency and a scalable enablement structure."
Achieved in under one year.
Who this is built for.
- A team of 2+ account executives
- Deal size with room to negotiate, typically from CHF 10-15k ACV
- Willingness to discuss deals in detail, including lost ones
- No interest in a one-off workshop without follow-through
Does this match your situation?
Book Strategy CallFree 60-minute Strategy Call · No pitch · Clear fit / no-fit answer
Questions we get before every engagement.
Does only the top performer benefit from coaching?
No — the opposite is the point. Every team member gets structured coaching, not just the rep who already sells well on instinct.
What exactly is SPICED?
Situation, Pain, Impact, Critical Event, Decision — the Revenue Architecture methodology from Winning by Design, which we apply as an official consulting partner in DACH.
Do we discuss lost deals too?
Yes, explicitly. Lost deals often provide the clearest lessons for pricing discipline and qualification.
Is this a one-off workshop?
No. We work in an ongoing bi-weekly rhythm — one-off workshops without follow-through are explicitly not our model.
← Back to Revenue Enablement
Part of the system.
This service creates standalone outcomes. Together with the others, it forms the full operating system.
Guides for the decisions behind scalable revenue.
Comparisons, playbooks and calculators for teams that do not want to treat pipeline, HubSpot and sales execution as separate systems.
B2B Sales Secrets: Sell. Scale. Thrive
100+ pages of hands-on B2B sales tactics for founders: generate qualified pipeline without burning your market, and close bigger deals faster. Free.
Foundational SalesPlaybook Worksheets
20+ editable worksheets for GTM planning: execution plan with OKRs, ICP and messaging depth, and unit-economics modelling. Free download.
Why Deals Do Not Close Quickly, but Die Slowly
The pipeline looks great on paper, then close dates slip month after month. Why B2B deals rarely die loudly, and how to spot the decay early.
Testimonials
What our clients say.
sipgate
“Over the last four months, we doubled revenue in the segment every single month compared with the month before. We identify leads better, work them better, and continuously put a huge amount of effort into every step. Every step keeps improving—and it does not stop.”
Suse Hagedorn, Chief Revenue Officer bei sipgatesipgate
- Industry
- Telecommunications
- Service
- Revenue Enablement
- Duration
- 4 Months
I highly recommend anyone looking to move in this direction, even from a consulting perspective, to take a closer look at working with you.
Niklaus D. WildbergerTTE Strategy
- Service
- Revenue Enablement
- Duration
- several months
What Constantin does incredibly well is bring a genuinely hands-on mentality. There is not a lot of prose and theory; everything is practical and well-founded. People can apply what you give them immediately—and that has an enormous impact.
Hendrik SchneiderVARIO
- Service
- Revenue Enablement
Could your company be the next operating system story?
Use a free 60-minute Strategy Call to clarify the revenue constraint, fit or no fit and the right next step. No pitch.
Free · 60 minutes · no pitch · honest fit / no-fit answer and a clear next step
View services & pricing