1️⃣ Scratch Your Own Itch

Matchory was originally built as an internal platform for 7AM, Aiko’s previous venture.
The potential of this data processing platform triggered the spin-off.
Over time, its unique value proposition in real-time supplier discovery became increasingly clear.

2️⃣ B2B Enterprise SaaS = First Gradually, Then Suddenly

Matchory was developed since 2019, initially alongside project-based work.
In 2023, MRR grew 3.5x in under six months.
(The journey from €0 to €10,000 MRR took almost four years.)

3️⃣ Customer Success Pays Off

Expanding existing customers is essential for SaaS growth.
To strengthen this, Aiko recently hired two Customer Success Managers.
For now, upselling efforts are still centralized within one key person.

4️⃣ “Mega Deals” Are Great – But Shouldn’t Drive Day-to-Day Operations

It’s not just about negotiating on price. Strategic partnerships are valuable—but dependencies are risky.
Aiko and Christoph developed a Negotiation Matrix to maintain the right balance.

5️⃣ A World-Class Product Is the Best Marketing for €0-1M ARR

To date, Matchory has not spent a single euro on traditional marketing.
The focus has always been on building the best possible product for customers.
With this mindset, Aiko intentionally scaled slowly but sustainably—which is now paying off!