About SalesPlaybook
The people who plan, build and operate pipeline, HubSpot and sales execution with your team.
Team
An operating team of revenue leaders, consultants and entrepreneurs with experience in B2B software, SaaS and technology sales.
16 people
Sales leadership experience at bookingkit and nexoya, and sales enablement at Sennder. More than 20 years in B2B sales, starting at Jamba B2B.
GTM engineer focused on Claude Code and AI workflows. Clay Club Lead Baltics.
Builds and scales sales teams focused on sales enablement. The number one referral sales trainer in DACH. CrossFit, marathon and cold plunge enthusiast.
Author of “Negotiating With Style”. Coaches Swiss military leaders and B2B SaaS scaleups. Always wears a shirt and tie for business.
System integration specialist who connects HubSpot with ERP, financial systems and other tools.
Leads marketing automation with tailored HubSpot marketing and sales CRM strategies. Previously ran his own marketing agency for more than four years.
Manages more than 50 HubSpot portals at SalesPlaybook. Previously spent more than two years as an SDR and sales operator.
Built a HubSpot partnership from zero to Diamond, the top 4% worldwide, in under four years. Previously worked with Pipedrive during hypergrowth and as a Salesforce consultant. BJJ and ice hockey fan.
Helped a client book five times more new customer meetings. Clay and lemlist specialist who knows Lisbon inside out.
Author of “The Ultimate Outbound Guide” and “The Ultimate Pipeline Generation Guide”. Avid chess player.
Connects customer acquisition with CRM. Previously led sales at a student consulting firm.
Author of “Scaling B2B Buyer Trust”. More than 15 years of GTM experience, including Tesla, WEF and Accenture. Keen boxer, snowboarder and musician.
LinkedIn content and GTM specialist with more than four years of B2B sales experience and his own photography business.
Specialist in complex, integrated HubSpot setups, with extensive experience in regulated industries such as healthcare.
Creates pipeline-focused LinkedIn content for C-level executives, decision-makers and founders in B2B tech and software.
Builds AI-native GTM infrastructure for pipeline generation and writes about automation with n8n.
There are currently no people in this area.
We work on what actually moves profitable growth. Not outputs that look good but do not create revenue. If a recommendation has no direct path to more ARR, we do not make it.
Example
Workist replaced Salesforce with HubSpot and, according to the client story, saves around €200,000 a year.
We take operating responsibility for agreed outcomes. Teams that want recommendations without execution are not the right fit. Teams that want someone to build with them are.
Example
After our founder spent ten weeks away: zero emergency calls. Nine of ten retreat breakouts ran without him.
We stay open, learn daily and execute with humility. Yesterday’s GTM methods are not tomorrow’s methods. If you stop rethinking GTM, you stop being useful.
Example
At our very first retreat in 2021 we invited outside feedback and wrote our own ‘post-mortem’: what could kill SalesPlaybook.
Retreat Berlin · Q1 2026
Founders and revenue leaders in B2B software face the same three problems: too little qualified pipeline, a CRM that blocks decisions instead of enabling them, and a sales team that depends on the founder instead of the system.
SalesPlaybook is the operating answer. No strategy presentations. No workshop recommendations. We take operational responsibility until the problem is solved.
“In three months, we increased demo generation fivefold. SalesPlaybook did not just advise; they built with us.”
“Four months of LinkedIn GTM: C-level meetings, qualified pipeline and a 400k deal.”
Each layer hands the next something concrete. A buying signal becomes a reliable forecast, and the results flow back.
They understand that pipeline, HubSpot and sales execution are not separate projects. They are one revenue operating model.
Explore client storiesDemo generation in 3 months (node.energy)
Deal from LinkedIn GTM in 4 months (Calibo)
Higher ACV deal size through better discovery
From zero to HubSpot with clean forecast
ARR growth in under 3 years (Classtime)
Annual savings through CRM consolidation (Workist)
Use a free 60-minute Strategy Call to clarify the revenue constraint, fit or no fit and the right next step. No pitch.
Quick diagnosis
Choose the area where you need the most clarity right now.
Pipeline check
Choose the constraint that comes closest to your current situation.
Sixty seconds
Licences, tool sprawl and lost selling time: run the business case with your own numbers.
Forecast check
Choose the situation that is holding your sales team back most right now.
No pitch
Leave your details and we will come back with an honest read on whether and how we can help.
No pitch
We will get in touch with an honest view of which constraint should be solved first.
No pitch
We will get in touch with an honest view of whether HubSpot and our approach fit your situation.
No pitch
We will get in touch with an honest view of deals, forecast and sales leadership.
