Value selling for software & SaaS
Predictable new business for consulting
HubSpot for an agency groupBottom-Line Impact
We work on what actually moves profitable growth. Not outputs that look good but do not create revenue. If a recommendation has no direct path to more ARR, we do not make it.
About SalesPlaybook
The operating revenue partner for B2B software in DACH.
The people who plan, build and operate pipeline, HubSpot and sales execution with your team.
The people behind the work.
An operating team of revenue leaders, consultants and entrepreneurs with experience in B2B software, SaaS and technology sales.
Area
HubSpot
CRM, automation and integration specialists building a dependable revenue system.
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Area: HubSpot
Dimitrios Stigkas
HubSpot Developer
System integration specialist who connects HubSpot with ERP, financial systems and other tools.
Area
Pipeline
GTM engineers and content experts who build qualified demand systematically.
Area
Fractional Sales
Experienced sales leaders who embed leadership, coaching and execution in your team.
Area
Advisory
Entrepreneurs and specialists contributing experience from building, scaling and exits.
Why SalesPlaybook exists.
Founders and revenue leaders in B2B software face the same three problems: too little qualified pipeline, a CRM that blocks decisions instead of enabling them, and a sales team that depends on the founder instead of the system.
SalesPlaybook is the operating answer. No strategy presentations. No workshop recommendations. We take operational responsibility until the problem is solved.
“In three months, we increased demo generation fivefold. SalesPlaybook did not just advise; they built with us.”
“Four months of LinkedIn GTM: C-level meetings, qualified pipeline and a 400k deal.”
One system. Three levers that feed each other.
Each layer hands the next something concrete. A buying signal becomes a reliable forecast, and the results flow back.
Pipeline Generation Buying signals become qualified conversations.
Signals Spot buying signals early
Clay Enrich accounts
lemlist Reach out with relevance
Handoff: conversations land in the CRM with their signal and context.
HubSpot CRM Tool sprawl becomes one data foundation.
Fragmented sources Sheets, legacy CRM, point tools
HubSpot Diamond Solutions Partner
One clean base Automated and transparent
Handoff: clean deal data makes forecast and coaching measurable.
Revenue Enablement Leadership rhythm makes closing repeatable.
Deal Desk Qualify the right deals
Forecast Numbers you can build on
Coaching The team performs on its own
Growth. Predictable. Scalable. Repeatable.
Feedback loop: win and forecast data show which signals and messages drive revenue.
Three principles. No compromise.
Drivers Only
We take operating responsibility for agreed outcomes. Teams that want recommendations without execution are not the right fit. Teams that want someone to build with them are.
Still Day 1
We stay open, learn daily and execute with humility. Yesterday’s GTM methods are not tomorrow’s methods. If you stop rethinking GTM, you stop being useful.
What 400+ teams have in common.
They understand that pipeline, HubSpot and sales execution are not separate projects. They are one revenue operating model.
Explore client stories- 5x
Demo generation in 3 months (node.energy)
- 400k
Deal from LinkedIn GTM in 4 months (Calibo)
- 2-5x
Higher ACV deal size through better discovery
- 5 weeks
From zero to HubSpot with clean forecast
- 8x
ARR growth in under 3 years (Classtime)
- 200k€
Annual savings through CRM consolidation (Workist)
Could your company be the next operating system story?
Use a free 60-minute Strategy Call to clarify the revenue constraint, fit or no fit and the right next step. No pitch.