Digital Republic partnered with SalesPlaybook to build a scalable sales engine. SalesPlaybook implemented HubSpot CRM and launched a targeted outbound campaign, achieving response rates of 20-35% across more than 4,000 emails. This enabled Digital Republic to expand its pipeline and efficiently roll out its go-to-market strategy.
SalesPlaybook Enablement Empowers Digital Republic to Drive Sales Independently
Raphael and the Digital Republic team take their entrepreneurial responsibility seriously, aiming to build pipeline generation and HubSpot CRM as a core competency. At the same time, they focus on optimizing financial investments in sales, scaling efficiently, and driving execution with a startup mindset—but without trial and error.
The initial "help for self-help" approach focused on guided implementation of HubSpot CRM, enabling Digital Republic to better organize and manage customer relationships.
Successful Cold Email Motion in 2024 in a Highly Competitive Market—Without Additional Sales Hires
In spring 2024, Digital Republic launched a new market offering specifically for B2B companies.
This was introduced in a highly competitive market dominated by three to four well-established players, with the awareness that cold calling alone would not be enough to drive the required lead volume for the new go-to-market strategy.
To address this, Raphael and Digital Republic partnered again with SalesPlaybook to rapidly scale their outbound sales motion, launching their new B2B mobile subscription—without hiring additional SDRs.
All Campaigns Achieving 20-35% Reply Rates Across 4,000+ Emails
Digital Republic’s offering has strong market demand—after all, everyone uses phone services daily. However, a major challenge was filling the pipeline quickly and at scale, as many potential customers in the telecom sector are locked into long-term contracts.
By sending over 4,000 emails in less than three months, Digital Republic received more than 800 responses—all while avoiding spam filters entirely.
Accelerating Learning Velocity for the New Market Offering
This outbound motion not only helped Digital Republic rapidly build its sales pipeline, but also allowed the team to refine the new market offering in real time, iterating based on direct feedback to identify the most promising customer segments.
No "Hail Mary" Mindset—Just Recurring Positive Impact Without Recurring Costs
For Raphael, the focus was never on hitting an arbitrary number of meetings, but rather on building a scalable, repeatable, and high-performing outbound email engine that Digital Republic can now run independently for years—without external dependencies.
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