For B2B technology companies in DACH with 50–500 employees

Revenue systems for predictable growth

SalesPlaybook designs, builds and operates pipeline generation, HubSpot CRM and sales execution as one connected growth operating system — with clean data, automation and clear ownership, without adding headcount or tool complexity.

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Free · 60 minutes · no pitch · HubSpot Diamond & Clay certified

  • 3–10 fewer revenue hires 5× demos · node.energy
  • CHF 50–200k tool costs saved €200k saved · Workist
  • 5–20h per week won back CHF 400k deal · Calibo
Three connected revenue-system layers move buying signals through pipeline generation, HubSpot CRM and sales leadership into predictable growth.

  1. Pipeline Generation

    • Spot buying signals early.
    • Reach the right accounts with relevance.
    • Keep qualified pipeline moving.

  2. HubSpot CRM

    • Centralise your data.
    • Automate core processes.
    • Create transparency and forecast confidence.

  3. Sales Leadership

    • Qualify the right deals.
    • Secure the forecast.
    • Enable the team to perform independently.
  4. Growth Predictable. Scalable. Repeatable.

Certified across the complete revenue system

HubSpot Diamond Partner · Clay CRM, Inbound & Outbound

One system. Three connected levers.

From buying signal to predictable pipeline.

We connect acquisition, CRM and sales execution into one operating system with clear handoffs, clean data and measurable outcomes.

Pipeline Generation

Relevant buying signals become enriched accounts, precise outreach and qualified conversations.

  • Targeted signal detection
  • Personalised outreach sequences
  • Continuous pipeline generation
What you get in practice Scope, situations and proof

SalesPlaybook connects GTM strategy, positioning, LinkedIn authority, buying signals, AI outbound, Clay workflows and HubSpot routing into one operating system for qualified pipeline. The goal is not more leads. It is repeatable demand and sales-ready opportunities without adding SDR headcount or relying on paid ads.

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When this is the right lever

Pipeline
Build ICP awareness

Your best-fit buyers still choose competitors because they do not know you yet. The allbound engine builds authority on LinkedIn, surfaces buying signals and creates trust before the first call.

GTM strategy
Sharpen message-market fit

When outbound, website and deck tell different stories, acquisition cost climbs and sales conversations drag. We turn ICP, triggers and pains into messaging that holds up in executive conversations.

Pipeline
Create qualified pipeline

More meetings do not help when they do not become deals. The allbound engine connects account selection, intent signals, Clay enrichment, LinkedIn and HubSpot into one qualified pipeline system.

What we build and operate

  • GTM strategy, positioning and messaging for the market segment that matters
  • LinkedIn authority, content and warm outreach around senior profiles
  • Clay enrichment, buying-signal logic and AI outbound sequences for your ICP
  • HubSpot handover, routing, reporting and a testing rhythm for continuous iteration

What changes for your team

  • Your ICP buyers see credible expertise regularly without relying on paid ads or cold follow-up loops.
  • Signals from content, profile visits, engagement and market movement are captured and acted on systematically.
  • Pipeline comes from clear buyer logic instead of more lists, more leads or more SDR activity.

Typical impact: avoid three premature hires, launch in months instead of quarters and build up to 2x weighted pipeline.

HubSpot CRM

Disconnected systems and data sources become one clean HubSpot foundation for automation and reliable forecasting.

  • Bring legacy data together safely
  • Create one shared operating foundation
  • Make revenue forecasting dependable
What you get in practice Scope, situations and proof

SalesPlaybook designs and implements HubSpot as the operating layer for growing B2B software companies in DACH. We replace spreadsheet forecasts, disconnected tools and brittle CRM logic with a setup your team actually uses: lifecycle, fields, routing, automation, reporting and enablement in one coherent system.

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When this is the right lever

HubSpot
Make forecast reliable

When the board questions the numbers, another dashboard is not the answer. HubSpot becomes the reliable base for stages, hygiene, forecast and board reporting.

What we build and operate

  • Revenue architecture for lifecycle, pipeline, fields, permissions and ownership
  • Migration from Salesforce, Pipedrive or fragmented tool stacks
  • Automation, routing, reporting and management dashboards for revenue teams
  • User adoption, enablement and RevOps operating cadence after go-live

What changes for your team

  • Leadership gets one trusted forecast and pipeline view instead of three competing versions of reality.
  • Reps spend less time on admin, context hunting and manual follow-up, and more time moving qualified deals forward.
  • Marketing, sales and customer success operate from one connected lifecycle in HubSpot.

Typical impact: HubSpot live in weeks, cleaner forecast, higher adoption and less manual RevOps work.

Sales Leadership

A clear leadership rhythm connects deal work, forecasting and coaching until the team can execute independently.

  • Qualify and progress deals consistently
  • Secure the forecast with a weekly rhythm
  • Enable the team to execute independently
What you get in practice Scope, situations and proof

SalesPlaybook helps B2B software founders and revenue teams close the gap between ambition and execution: interim sales leadership, deal coaching, pipeline reviews, qualification standards, playbooks and enablement. The work is built for moments where hiring is too slow, founder sales no longer scales or the team needs to move upmarket.

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When this is the right lever

Enablement
Decouple sales from the founder

If the founder is still the strongest salesperson, every growth hypothesis is fragile. Revenue enablement builds the system that lets the team sell without founder heroics.

Enablement
Close larger deals faster

Deals stall through weak urgency, missing champion work and unclear next steps. Deal coaching and operating rhythm make progression visible again.

What we build and operate

  • Interim CRO, VP Sales or Head of Sales capacity for the critical transition
  • Deal desk, pipeline reviews and coaching around live opportunities
  • Sales process, playbooks and qualification standards the team can repeat
  • Training and leadership routines that reduce founder dependency

What changes for your team

  • The team gets senior sales direction before a full-time hire can be found.
  • Deals become better qualified, better managed and more likely to move on time.
  • Founder dependency drops because execution is anchored in process, coaching and management rhythm.

Typical impact: stronger win rates, larger deals and a sales cadence that works beyond founder heroics.

Success Stories you can inspect.

KGS
sipgate
The Relevance Group

Where is your revenue system losing the most growth today?

Most B2B teams do not lose ARR through one isolated issue. They lose it through three leaks running at the same time.

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Results other
B2B software teams have achieved

LinkedIn Campaign €18K Deal
Outbound Target Meetings booked
Closed Won CHF 400k
Pipeline Generation
CHF 400k
deal closed
LinkedIn GTM campaign · 4 months
1×
2.5×
5×
Pipeline Generation
5×
more qualified demos
AI outbound through Clay and HubSpot
✖ Sales Tool A
✖ Sales Tool B
✓
HubSpot CRM
CHF 20-50k
tools and agency cost avoided
One CRM replaces tool sprawl
Before: blind spot
Now: 2x visibility
HubSpot CRM
2×
forecast precision and pipeline visibility
HubSpot CRM overhaul in under 4 weeks
Daily +30%
Pipeline Generation
2–5 h
won back per person every day
Sequencing and lead routing run automatically
Revenue Enablement
Seven-figure ARR
scalable growth without founder dependency
Playbooks and deal coaching · from 0 to seven-figure ARR in 18 months
Scale ARR
Enabled
See all client stories

How it works

From Launchpad to operating rhythm. Not from workshop to forgotten slide deck.

Free 60-minute Launchpad · no pitch · honest fit / no-fit answer

Free 60-minute Launchpad

In one working session we clarify the constraint, assess fit or no fit and agree on the most useful next step.

Fixed scope and plan

If there is a fit, we define outcomes, responsibilities, timing and investment before implementation begins.

Setup and implementation

Hands-on execution by experienced specialists: LinkedIn GTM, HubSpot migration, Clay workflows or sales process.

Team enablement

Training, coaching and adoption sessions so the team can use and improve the system on its own.

Operating rhythm

Monthly reviews, tests and ongoing improvements so the system keeps performing as the company scales.

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Operating model comparison

More than software. More accountable than advice.

SalesPlaybook combines diagnosis, specialist execution and knowledge transfer. The comparison shows which work still remains with your team in each model.

What the model covers SalesPlaybookSoftware onlyTraditional agencyFull-time hire
Root-cause diagnosis Included before implementation Requires your team Depends on scope Depends on the individual
Strategy and execution One accountable operating team Requires your team Often split across roles Usually limited to one profile
Works inside CRM and process Built into the existing system Provides the tool layer Depends on handover Part of the internal role
Access to specialists Pipeline, CRM and sales leadership Product support Defined by agency team One primary skill profile
Knowledge transfer Designed into delivery Documentation and training Depends on engagement Stays with the employee

The right model depends on your constraint. The free 60-minute Launchpad clarifies whether SalesPlaybook adds leverage or another option is the better fit. No pitch.

When SalesPlaybook is the right partner

Good fit

  • B2B software company in DACH with a scalable offer
  • Clear growth ambition with measurable ARR goals
  • Mid to high deal sizes, usually from CHF 15k ACV
  • Willingness to actively change sales process
  • Budget for professional GTM infrastructure and operating support

Not a good fit

  • Teams without a defined ICP or proven product-market fit
  • Pure transactional sales without a consultative motion
  • A wish for one-off templates or workshops without execution
  • No executive sponsor for sales transformation
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The people who build with you.

An operating team of pipeline, HubSpot and sales experts who take responsibility for execution.

Area

HubSpot

CRM, automation and integration specialists building a dependable revenue system.

  • Miltos Stavridis

    Area: HubSpot

    Miltos Stavridis

    HubSpot Client Services Lead & Partner

    Experte für komplexe, integrierte HubSpot-Setups mit tiefer Erfahrung in regulierten Industrien wie Gesundheitswesen.

  • Eric Mattner

    Area: HubSpot

    Eric Mattner

    Hubspot Marketing Lead

    Verantwortet Marketing Automation-Lösungen mit massgeschneiderten HubSpot Marketing & Sales-CRM-Strategien, Automatisierungen und System-Implementierungen. Vorher 4+ Jahre eigene Marketing-Agentur.

  • Erik Steffen

    Area: HubSpot

    Erik Steffen

    HubSpot GTM Lead

    Aufbau HubSpot Partnerschaft von 0 auf Diamond (Top 4% weltweit) in <4 Jahren. Vorher Hypergrowth auf Pipedrive & Salesforce Consultant. BJJ & Eishockey-Fan.

  • Erik Plischke

    Area: HubSpot

    Erik Plischke

    Hubspot Implementation Specialist

    Managed 50+ HubSpot Portale bei SalesPlaybook. Vorher 2+ Jahre SDR & Sales Operator.

  • Dimitrios Stigkas

    Area: HubSpot

    Dimitrios Stigkas

    HubSpot Developer

    System Integration Mastermind um Deine HubSpot-Plattform mit Deinem ERP, Finanzsystem und anderen Tools zu integrieren.

Area

Pipeline

GTM engineers and content experts who build qualified demand systematically.

  • Florian Lussi

    Area: Pipeline

    Florian Lussi

    Pipeline Generation Lead & Partner

    Autor Guide "The Ultimate Outbound Guide" & The Ultimate Pipeline Generation Guide". 1900+ ELO Schachschspiel.

  • Matteo Treichl

    Area: Pipeline

    Matteo Treichl

    LinkedIn GTM Lead

    LinkedIn Content & GTM Experte mit 4+ Jahren B2B Sales Erfahrung und eigenem Photographie-Side-Business.

  • Fabian Geissler

    Area: Pipeline

    Fabian Geissler

    Senior GTM Engineer

    Hat Client geholfen 5x mehr Neukundentermine zu buchen. Clay & lemlist Experte. Kennt Lissabon in- und auswendig.

  • Louis Isichei

    Area: Pipeline

    Louis Isichei

    HubSpot/GTM Consultant

    Verbindet Neukundenakquise und CRM nahtlos. Vorher Head of Sales einer studentischen Unternehmensberatung.

  • Andriy Vovchak

    Area: Pipeline

    Andriy Vovchak

    GTM Engineer

    GTM Engineer that lived in Claude Code before it was cool. Clay Club Lead Baltics.

Area

Fractional Sales

Experienced sales leaders who embed leadership, coaching and execution in your team.

  • Constantin Papadopoulos

    Area: Fractional Sales

    Constantin Papadopoulos

    Negotiation & Coaching Lead

    Autor "Negotiating With Style". Coacht Schweizer Militär-Kader sowie B2B SaaS Scaleups. Nie ohne Hemd & Krawatte im Business unterwegs.

  • Chris Karger

    Area: Fractional Sales

    Chris Karger

    Fractional Sales Leader

    Aufbau & Skalierung & Sales Enablement fokussierter Sales Teams. #1 Referral Sales Trainer in DACH. CrossFit, Marathon & Eisbad-Enthusiast.

  • Alen Cerovina

    Area: Fractional Sales

    Alen Cerovina

    Fractional Sales Leader

    Serial Sales Leader für u.a. bookingkit, nexoya & Enablement von Sennder. 20+ Jahre B2B Sales Erfahrung seit Jamba B2B.

Area

Advisory

Entrepreneurs and specialists contributing experience from building, scaling and exits.

  • Jeremias Meier

    Area: Advisory

    Jeremias Meier

    Board Member

    Co-Founder & CEO Paymira, iBrows (Exit an PwC) & bexio (Exit an Mobiliar).

  • Manuel Hartmann

    Area: Advisory

    Manuel Hartmann

    Founder & CEO

    Autor "Scaling B2B Buyer Trust". 15+ Jahre GTM Experience vorher bei u.a. Tesla, WEF & Accenture. Begeisterter Boxer, Snowboarder & Musiker.

  • Julius Göllner

    Area: Advisory

    Julius Göllner

    Advisory Board

    Ecosystem Builder, Passionate Entrepreneur (18 gegründet, 3+ verkauft), Software Investor.

  • Lars Mangelsdorf

    Area: Advisory

    Lars Mangelsdorf

    Advisory Board

    Co-Founder Yokoy (9-figure Exit an Perk), vorher Top-Performing Enterprise AE.

  • Patrick Trümpi

    Area: Advisory

    Patrick Trümpi

    Advisory Board

    Serial B2B SaaS CRO/CSO, #1 LinkedIn B2B Sales Voice in DACH.

  • Timo Müller

    Area: Advisory

    Timo Müller

    Advisory Board

    Europaweit führender B2B Software-Pricing-Experte.

Fit before pitch

The questions strong teams ask before a first conversation.

How to tell whether SalesPlaybook is the right partner, when collaboration makes sense and what the work actually looks like day to day.

Check fit
When does it make sense to work with SalesPlaybook?

When pipeline, HubSpot or sales execution has become a strategic constraint and the team wants operating help, not another advisory deck.

What happens in the free Launchpad?

In 60 minutes a senior SalesPlaybook expert works through the current constraint with you, assesses fit or no fit and agrees on a useful next step. There is no pitch and no obligation.

Is this more consulting or execution?

Execution. Strategy matters, but the value comes from building the system with you: campaigns, CRM structure, operating rhythm and enablement.

Who is usually involved from our side?

Founder, CRO, VP Sales or RevOps lead. The work needs executive context and one person who owns decisions internally.

Find the highest-leverage revenue bottleneck before investing in the wrong place again

A free 60-minute Launchpad clarifies which revenue constraint matters most and whether SalesPlaybook is the right operating partner.

Pipeline Generation Launchpad

For companies with too little qualified pipeline, low market trust or an outbound motion that no longer works.

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HubSpot Launchpad

For companies with CRM chaos, unreliable forecast or an upcoming CRM migration.

Book Launchpad

Sales Leadership Launchpad

For companies with long sales cycles, weak win rate or a sales leadership gap.

Book Launchpad

Free. 60 minutes. No sales pitch. Honest fit / no-fit answer and a clear next step.