Build ICP awareness
Your best-fit buyers still choose competitors because they do not know you yet. The allbound engine builds authority on LinkedIn, surfaces buying signals and creates trust before the first call.
For B2B technology companies in DACH with 50–500 employees
Revenue systems for predictable growth
SalesPlaybook designs, builds and operates pipeline generation, HubSpot CRM and sales execution as one connected growth operating system — with clean data, automation and clear ownership, without adding headcount or tool complexity.
Free Strategy Call · 60 minutes · no pitch · HubSpot Diamond & Clay certified
- 3–10 fewer revenue hires 5× demos · node.energy
- CHF 50–200k tool costs saved €200k saved · Workist
- 5–20h per week won back CHF 400k deal · Calibo
-
Pipeline Generation
- Spot buying signals early.
- Reach the right accounts with relevance.
- Keep qualified pipeline moving.
-
HubSpot CRM
- Centralise your data.
- Automate core processes.
- Create transparency and forecast confidence.
-
Sales Leadership
- Qualify the right deals.
- Secure the forecast.
- Enable the team to perform independently.
- Growth Predictable. Scalable. Repeatable.
Certified across the complete revenue system
HubSpot Diamond Partner · Clay CRM, Inbound & OutboundSuccess Stories you can inspect.
Choose the revenue constraint that matters most and open the relevant client result.
One system. Three connected levers.
From buying signal to predictable pipeline.
We connect acquisition, CRM and sales execution into one operating system with clear handoffs, clean data and measurable outcomes.
Pipeline Generation
Relevant buying signals become enriched accounts, precise outreach and qualified conversations.
- Targeted signal detection
- Personalised outreach sequences
- Continuous pipeline generation
What you get in practice Scope, situations and proof
SalesPlaybook connects GTM strategy, positioning, LinkedIn authority, buying signals, AI outbound, Clay workflows and HubSpot routing into one operating system for qualified pipeline. The goal is not more leads. It is repeatable demand and sales-ready opportunities without adding SDR headcount.
Explore the complete serviceWhen this is the right lever
Sharpen message-market fit
When outbound, website and deck tell different stories, acquisition cost climbs and sales conversations drag. We turn ICP, triggers and pains into messaging that holds up in executive conversations.
Create qualified pipeline
More meetings do not help when they do not become deals. The allbound engine connects account selection, intent signals, Clay enrichment, LinkedIn and HubSpot into one qualified pipeline system.
What we build and operate
- GTM strategy, positioning and messaging for the market segment that matters
- LinkedIn authority, content and warm outreach around senior profiles
- Clay enrichment, buying-signal logic and AI outbound sequences for your ICP
- HubSpot handover, routing, reporting and a testing rhythm for continuous iteration
What changes for your team
- Your ICP buyers see credible expertise regularly through organic content and Thought Leader Ads, without relying on cold follow-up loops.
- Signals from content, profile visits, engagement and market movement are captured and acted on systematically.
- Pipeline comes from clear buyer logic instead of more lists, more leads or more SDR activity.
Typical impact: avoid three premature hires, launch in months instead of quarters and build up to 2x weighted pipeline.
HubSpot CRM
Disconnected systems and data sources become one clean HubSpot foundation for automation and reliable forecasting.
- Bring legacy data together safely
- Create one shared operating foundation
- Make revenue forecasting dependable
What you get in practice Scope, situations and proof
SalesPlaybook designs and implements HubSpot as the operating layer for growing B2B software companies in DACH. We replace spreadsheet forecasts, disconnected tools and brittle CRM logic with a setup your team actually uses: lifecycle, fields, routing, automation, reporting and enablement in one coherent system.
Explore the complete serviceWhen this is the right lever
Make forecast reliable
When the board questions the numbers, another dashboard is not the answer. HubSpot becomes the reliable base for stages, hygiene, forecast and board reporting.
What we build and operate
- Revenue architecture for lifecycle, pipeline, fields, permissions and ownership
- Migration from Salesforce, Pipedrive or fragmented tool stacks
- Automation, routing, reporting and management dashboards for revenue teams
- User adoption, enablement and RevOps operating cadence after go-live
What changes for your team
- Leadership gets one trusted forecast and pipeline view instead of three competing versions of reality.
- Reps spend less time on admin, context hunting and manual follow-up, and more time moving qualified deals forward.
- Marketing, sales and customer success operate from one connected lifecycle in HubSpot.
Typical impact: HubSpot live in weeks, cleaner forecast, higher adoption and less manual RevOps work.
Sales Leadership
A clear leadership rhythm connects deal work, forecasting and coaching until the team can execute independently.
- Qualify and progress deals consistently
- Secure the forecast with a weekly rhythm
- Enable the team to execute independently
What you get in practice Scope, situations and proof
SalesPlaybook helps B2B software founders and revenue teams close the gap between ambition and execution: interim sales leadership, deal coaching, pipeline reviews, qualification standards, playbooks and enablement. The work is built for moments where hiring is too slow, founder sales no longer scales or the team needs to move upmarket.
Explore the complete serviceWhen this is the right lever
Decouple sales from the founder
If the founder is still the strongest salesperson, every growth hypothesis is fragile. Revenue enablement builds the system that lets the team sell without founder heroics.
Close larger deals faster
Deals stall through weak urgency, missing champion work and unclear next steps. Deal coaching and operating rhythm make progression visible again.
What we build and operate
- Interim CRO, VP Sales or Head of Sales capacity for the critical transition
- Deal desk, pipeline reviews and coaching around live opportunities
- Sales process, playbooks and qualification standards the team can repeat
- Training and leadership routines that reduce founder dependency
What changes for your team
- The team gets senior sales direction before a full-time hire can be found.
- Deals become better qualified, better managed and more likely to move on time.
- Founder dependency drops because execution is anchored in process, coaching and management rhythm.
Typical impact: stronger win rates, larger deals and a sales cadence that works beyond founder heroics.
The people who build with you.
An operating team of pipeline, HubSpot and sales experts who take responsibility for execution.
Area
HubSpot
CRM, automation and integration specialists building a dependable revenue system.
-
-
-
-
-
Area: HubSpot
Dimitrios Stigkas
HubSpot Developer
System Integration Mastermind um Deine HubSpot-Plattform mit Deinem ERP, Finanzsystem und anderen Tools zu integrieren.
Area
Pipeline
GTM engineers and content experts who build qualified demand systematically.
Area
Fractional Sales
Experienced sales leaders who embed leadership, coaching and execution in your team.
Area
Advisory
Entrepreneurs and specialists contributing experience from building, scaling and exits.
Where is your revenue system losing the most growth today?
Most B2B teams do not lose ARR through one isolated issue. They lose it through three leaks running at the same time.
Book Strategy CallThree client stories worth inspecting.
Three revenue constraints. Three operating systems built to perform.
How it works
From Strategy Call to an operating revenue system in around two months.
A clear path from first conversation to implementation — with timing you can plan around.
Free 60-minute Strategy Call
In one working session we clarify the constraint, assess fit or no fit and agree on the most useful next step.
Scope and plan · around 2 weeks
We define outcomes, responsibilities, timing and investment in a fixed implementation scope.
Agreement to kickoff · around 2 weeks
We align the team, data access and working rhythm so implementation can start without avoidable delays.
Implementation · around 4 weeks
Experienced specialists build the agreed pipeline, HubSpot or sales-execution system and enable your team.
Operating rhythm · 3–12 months
Monthly reviews, tests and ongoing improvements so the system keeps performing as the company scales.
Operating model comparison
More than software. More accountable than advice.
SalesPlaybook combines diagnosis, specialist execution and knowledge transfer. The comparison shows which work still remains with your team in each model.
| What the model covers | SalesPlaybook | Software only | Traditional agency | Full-time hire |
|---|---|---|---|---|
| Root-cause diagnosis | Included before implementation | Requires your team | Depends on scope | Depends on the individual |
| Strategy and execution | One accountable operating team | Requires your team | Often split across roles | Usually limited to one profile |
| Works inside CRM and process | Built into the existing system | Provides the tool layer | Depends on handover | Part of the internal role |
| Access to specialists | Pipeline, CRM and sales leadership | Product support | Defined by agency team | One primary skill profile |
| Knowledge transfer | Designed into delivery | Documentation and training | Depends on engagement | Stays with the employee |
The right model depends on your constraint. The free 60-minute Strategy Call clarifies whether SalesPlaybook adds leverage or another option is the better fit. No pitch.
When SalesPlaybook is the right partner
Good fit
- B2B software company in DACH with a scalable offer
- Clear growth ambition with measurable ARR goals
- Mid to high deal sizes, usually from CHF 15k ACV
- Willingness to actively change sales process
- Budget for professional GTM infrastructure and operating support
Not a good fit
- Teams without a defined ICP or proven product-market fit
- Pure transactional sales without a consultative motion
- A wish for one-off templates or workshops without execution
- No executive sponsor for sales transformation
Fit before pitch
The questions strong teams ask before a first conversation.
How to tell whether SalesPlaybook is the right partner, when collaboration makes sense and what the work actually looks like day to day.
Check fitWhen does it make sense to work with SalesPlaybook?
When pipeline, HubSpot or sales execution has become a strategic constraint and the team wants operating help, not another advisory deck.
What happens in the free Strategy Call?
In 60 minutes a senior SalesPlaybook expert works through the current constraint with you, assesses fit or no fit and agrees on a useful next step. There is no pitch and no obligation.
Is this more consulting or execution?
Execution. Strategy matters, but the value comes from building the system with you: campaigns, CRM structure, operating rhythm and enablement.
Who is usually involved from our side?
Founder, CRO, VP Sales or RevOps lead. The work needs executive context and one person who owns decisions internally.
Find the highest-leverage revenue bottleneck before investing in the wrong place again
A free 60-minute Strategy Call clarifies which revenue constraint matters most and whether SalesPlaybook is the right operating partner.
Pipeline Generation Strategy Call
For companies with too little qualified pipeline, low market trust or an outbound motion that no longer works.
Book Strategy Call
HubSpot Strategy Call
For companies with CRM chaos, unreliable forecast or an upcoming CRM migration.
Book Strategy Call
Sales Leadership Strategy Call
For companies with long sales cycles, weak win rate or a sales leadership gap.
Book Strategy Call
Free. 60 minutes. No sales pitch. Honest fit / no-fit answer and a clear next step.