For 7- & 8-figure B2B Software revenue leaders committed to

Scale pipeline & revenue
quickly & efficiently

with LinkedIn GTM, AI-Powered Outbound, HubSpot Services & Fractional Sales.

Results from our 350+ B2B Software Clients in 7+ years include:
Scale 2-5x ARR

Scale pipeline, revenue & profit without hiring & headaches.

Save 2-5 hires

"Hired" SalesPlaybook instead of SDRs, marketers, sales reps & RevOps.

Buy back your time

Get HubSpot to work for you & delegate sales enablement.

Team Collaboration
Enterprise Software
Productised IT-Services
IT Infrastructure
Marketing & Commerce
FinTech & Legal Tech
Energy & Mobility
Our Services

How we help you scale pipeline & revenue
quickly & efficiently

Invest 5-figures per quarter to create 7-figure enterprise value while avoiding 6-figure mistakes.

Pipeline Generation

Generate qualified pipeline with AI & process, not people.

We build and operate the engines that create awareness, establish trust, and book qualified meetings — through LinkedIn authority, AI-powered outbound, and automated sales workflows. Powered by AI, Clay & HubSpot.

HubSpot Services

Scale sales efficiently. Data-driven & predictable.

Migrate from Salesforce, Pipedrive, MS Dynamics (or Excel/Notion) to Hubspot with implementing, optimizing & operating HubSpot Marketing, Sales & Service Hub for you.

Revenue Enablement

Close more bigger deals faster without burning out.

Increase sales conversion, velocity & deal size within months while retaining top talent by training, coaching & leading your sales team with an experienced interim or even fractional sales leader.

How leading B2B entrepreneurs already succeeded with us

350+ DACH B2B entrepreneurs have already scaled sales quickly & efficiently with us.

solved challenges in 3 months

5x mehr Deals & >2x Wachstum mit Bestandskunden in B2B mit HubSpot als Effizienz- & Transparenz-Boost

„Wenn das CRM nicht sauber aufgesetzt ist, stolperst du laufend wieder darüber.“

3 solved challenges in 4 months

From 700K Impressions to C-Level Meetings to closing a 400k Deal in 4 Months with a LinkedIn GTM Motion

1 solved challenges in weniger als 3 Monate

node.energy generiert 5x mehr Demos in 3 Monaten via mit Clay in HubSpot integriertem Targeted Outbound

1 solved challenges in < 1 month

Faster Sales Cycles & +2x Pipeline Visibility from CRM Overhaul in <4 Weeks

2 solved challenges in

VARIO erzielt 6-stellige Neukundenumsätze pro Monat & 6 Termine mit Zielkunden an einem Tag

2 solved challenges in <3 months

30+ booked ICP calls and 2x Website Visitors from >2k content engagements in <3 months

2 solved challenges in less than 18 months

Unique scaled 0-7-figure ARR in less than 18 months.

Unique scaled 0-7-figure ARR in <18 months. Here’s how they did it despite a ICP pivot and related changes:

5 solved challenges in less than 3 months

How Skribble Wins RFPs with Value Selling in less than 9 months

Skribble Doubles ACV by Transforming to Value Selling and Outbound

1 solved challenges in under 3 months

Setup to scale from 7- to 8-figure ARR

Maximilian Greschke, Founder and CEO of Recare, shared his company's journey and the pivotal role of Sales Playbook in their transformation. Recare is a SaaS provider for hospitals, optimizing discharge management and post-discharge care coordination. Approaching Series B, Recare needed to transition from aggressive market share acquisition to sustainable growth through upselling and cross-selling. The organization faced a critical juncture: internal stakeholders had departed, leaving operational and sales gaps that required immediate attention.

7 solved challenges in under 18 months

0-2M+ ARR in 18 months

“If you can’t afford to hire senior people & need to hire people who need more training to be successful, and/or in a stage of your startup where you need to lay the base for a scalable sales process, then SalesPlaybook is for you."

1 solved challenges in less than 1 month

210% quota with the help of referrals

Jan attended one of our referral workshops and went on to achieve an impressive 210% of his sales quota.

Scale sales quickly, starting now?

Avoid 6-figure mistakes and scale sales within months instead of years (if ever).

Meet our A-Team

Work with GTM specialists, not freelancers

Our experienced consultants will help you hands on to strategize and execute to solve your biggest growth challenges.

Eric Mattner
Hubspot Marketing Lead
Florian Lussi
COO & Pipeline Generation Lead
Miltos Stavridis
HubSpot Client Services Lead & Partner
Manuel Hartmann
Founder & CEO
Luke Schneider
LinkedIn GTM Lead
Jeremias Meier
Board Member & Advisor
Fabian Geissler
Senior GTM Engineer
Erik Steffen
HubSpot GTM Lead
Diego Sosa
LinkedIn GTM Consultant
Erik Plischke
Hubspot Implementation Specialist
Constantin Papadopoulos
Negotiation & Coaching Lead
Christoph Schittny
Buyer Journey Mastermind
Chris Karger
Fractional Sales Leader
Alen Cerovina
Fractional Sales Leaer

Frequently Asked Questions

We are aware that, in our space, it can be tough to understand if we are truly a great fit for you.

Why are you "limiting" yourself to B2B, DACH, and 7- & 8-figure companies?

"Do not fear the man who practiced 1'000 punches once each. Fear the man who practiced 1 punch 1'000 times." (Bruce Lee)

We strongly believe in Mastery in terms of "going very deep" on a few subjects (LinkedIn + Clay for demand & pipeline generation, HubSpot for CRM, High-Touch GTM motions for Revenue Enablement).

Most actors in our space "come & go" since they lose focus within a few years if not quarters, saying yes to any client they can find and offering services they can barely deliver well.

Most agencies have more market offerings than full-time employees, making it "interesting" at best and often unreliable of what you end up with in terms of value, output & results.

(This is between one of the reasons many agencies charge you exclusively on Time & Material - they charge you for input, incentivizing themselves to take longer than required.)

What if I cannot or do not want to commit 5-figures for external help per year?

That is completely fine and we are committed to also help you scale sales efficiently at 0 financial investment - just not by working 1:1 with you in this case.

Check out our free resources as well learn from other successful B2B entrepreneurs and follow Manuel for +/- daily LinkedIn content.

Once you are ready to scale, we'd love to validate how specifically we can help you best to scale even faster.

How is your team set up? Who do I get to work with?

We are a curated, "hungry" team of 10+ full-time B2B marketing & sales professionals that pretty much all started their career with cold calling, selling with an unknown brand, closing at least 6-figures from 5- & 6-figure B2B SaaS and/or agency deals, complemented with a trusted pool of very senior "Sales Masterminds" that are not for hire (we honestly tried with many of them...) for specific areas such as negotiation, procurement, pricing, sales talent acquisition & interim management.

You always get to work with a Lead Consultant as your Single Point of Contact (SPOC), who runs usually weekly sprints with you and can & will orchestrate complementary help for you where useful, such as a HubSpot Launchpad deep dive if you are working with us on Pipeline Generation.

Are you an agency, a platform or a SaaS?

We are the #1 Revenue Enablement & HubSpot CRM agency in DACH and take pride in not "playing SaaS" and "hyper-scaling a platform" through one-size-fits-all info products, group coaching cohorts & mass Slack channels. (Yes, we built SalesPlaybook as a "Pseudo-SaaS Platform & Marketplace" from 300k to 1 Mio. "ARR" in 2021 & 2022. It is really not what entrepreneurs need in 2025 to scale sales efficiently.)

Is SalesPlaybook a great fit for me (am I matching the "ICP"-Ideal Client Profile)?

We mainly work with fast-growing 7- & 8-figure entrepreneurs committed to increase pipeline, revenue & sales efficiency by investing 5-figures per quarter to scale through best-in-class processes instead of just "throwing more people at problems". Our ICP clients see sales as the #1 driver of enterprise value and a TOP 3 priority of their business.

How do I explain SalesPlaybook in 30s or less in a cold call?

SalesPlaybook is the #1 Revenue Enablement & HubSpot CRM agency in DACH helping already 350+ B2B clients such as Beekeeper, bexio, Pleo, Skribble, Boostbar & Urban Connect to scale sales quickly, efficiently and without trial & error by generating qualified pipeline, closing bigger deals faster & scaling sales efficiently through hands-on pipeline generation, 1:1 sales coaching & training and Hubspot services.

Scale sales quickly, starting now?

Avoid 6-figure mistakes and scale sales within months instead of years (if ever).