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Guide GTM Strategy

Ultimate Outbound Guide

There is so much BS on "outbound is dead" on LinkedIn right now.

Our COO Florian Lussi wrote the most hands-on & helpful guide specifically for B2B entrepreneurs that I know of.

Get your guide for "dark secrets" on how to:
- Get messaging that converts
- Identify, source & enrich ICP leads
- Decide on email "vs" LinkedIn "vs" calls
- Leverage AI to scale outbound efficiently

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This handbook is structured into eight sections that build on each other to create a comprehensive guide to B2B cold outreach. Here’s a quick overview of each chapter:

  1. Mindset: Understand why the right mindset is essential for success in B2B cold outreach.
  2. B2B Sales Fundamentals: Discover foundational concepts like the ideal customer profile (ICP) and total addressable market (TAM) and their significance for every outreach.
  3. Messaging: Follow a step-by-step guide to create effective, targeted messaging.
  4. List Sourcing and Data Cleansing: Learn to build a list with various data providers and clean or filter it for maximum accuracy.
  5. Enriching: Discover how to enrich your clean list with additional data points, including the potential use of AI.
  6. Engaging by Channel: Explore strategies for reaching prospects through email, LinkedIn, or phone.
  7. Landing Page Conversion Optimization: Learn techniques to improve landing page conversions for higher outreach success.
  8. Thought Leader Interviews: Gain insights from industry practitioners on the evolving landscape of cold outreach in 2024 and beyond.

Each chapter builds on the last, equipping you with the mindset, tools, and strategies needed for effective B2B outreach.

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Authors Florian Lussi
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GTM Strategy Playbook 8 min

Pipeline Generation on HubSpot for Enterprise SaaS

Pipeline generation breaks down first when growth accelerates. More channels, more stakeholders, more tools and suddenly nobody can clearly answer three basic questions. Where is our pipeline coming from. Which deals are real. What will actually close. HubSpot can absolutely solve this but only if pipeline generation is treated as a system, not as a collection of campaigns and dashboards.

This guide walks through how Enterprise SaaS teams can build a predictable pipeline engine in HubSpot by aligning strategy, data, processes and execution. No theory. Only patterns that scale.

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boost-your-pipeline
GTM Strategy Guide 5 min

Boost Your Pipeline Without SDRs or Paid Ads by Salesplaybook

Traditional demand & pipeline generation methods no longer work.
That’s why we created this guide to help you scale awareness, trust, demand & pipeline without hiring more SDRs or increasing budgets.

Get your hands-on guide with this & much more:
- 30+ pipeline-building tactics
- 5+ must-have tools for your AI-Allbound tool stack
- Strategies for coordinated "Allbound" GTM success

All from 300+ hands-on pipeline generational collaboration over 6+ years.

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