#1 Sales Journey Partner in DACH

Unique scaled 0-7-figure ARR in <18 months. Here’s how they did it despite a ICP pivot and related changes:

Skribble Doubles ACV by Transforming to Value Selling and Outbound

Maximilian Greschke, Founder and CEO of Recare, shared his company's journey and the pivotal role of Sales Playbook in their transformation. Recare is a SaaS provider for hospitals, optimizing discharge management and post-discharge care coordination. Approaching Series B, Recare needed to transition from aggressive market share acquisition to sustainable growth through upselling and cross-selling. The organization faced a critical juncture: internal stakeholders had departed, leaving operational and sales gaps that required immediate attention.

“If you can’t afford to hire senior people & need to hire people who need more training to be successful, and/or in a stage of your startup where you need to lay the base for a scalable sales process, then SalesPlaybook is for you."

Jan attended one of our referral workshops and went on to achieve an impressive 210% of his sales quota.

Nexoya tripled their ARR from six to seven figures and successfully raised their Series A. Here are five key learnings on how they also increased their ACV from five to six figures:

Jung von Matt Switzerland is one of the leading creative agency groups, consisting of an ecosystem of eight agencies with over 140 experts.

FTAPI nearly doubled its MRR during its growth stage and surpassed €10M ARR. SalesPlaybook played a key role in supporting FTAPI with pricing strategy and implementation, as well as hands-on coaching for AEs and SDRs. This contributed significantly to ARR growth and drove positive changes in the sales team—visible within weeks, even among reps who had been with the company for years.