1️⃣ Know your customers inside-out
Patrick “grew up” sales-wise selling financial products before B2B SaaS.

These insights prove now helpful at selling to FS clients with Unique.

👉Successful B2B sales today requires some domain expertise.

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2️⃣ Building a world-class sales team before product-market-fit is…

…traditionally NOT the way to go as it is very costly since inefficient,
…but also increases learning speed dramatically due to traction.
👉Invest into your sales motion to achieve product-market-fit is necessary.

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3️⃣ Enterprise sales requires intelligent sales people.
Going upmarket from SMB to enterprise sales is challenging.

Some sales reps embraced this going from SDR to enterprise full-stack AEs.

Other sales reps also are not suitable for selling complex solutions to CxOs.
👉Enterprise buyers request Intelligence from sales people - not only attitude.

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4️⃣ Give your sales reps external coaching & training as a “3rd source”

“Hungry” Unique sales reps like Sofian benefitted tremendously from external coaching.

Even if you as a founder / sales leader “teach & preach” identical lessons to your team…
…sales reps often implement them faster, more consistently from external inputs
👉Invest into external Sales Enablement with partners with the same beliefs.

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5️⃣ Pay normal salaries and let people invest into the company
Unique treats employees as entrepreneurial colleagues.
They receive market-based “normal” salaries.

They can then invest up to 10% into stock options.

👉Hire entrepreneurial people as a fast-growing startup.

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👉 Get your free Unique account here: https://www.unique.app/registration