Mass outbound is exhausted
Generic templates, bought lists and spray-and-pray sequences damage trust and response rates.
AI Outbound Engine
Turn buying signals into qualified pipeline automatically.
We build and operate an AI-powered outbound engine with Clay, buying signals, enrichment, segmentation and HubSpot handover, so the team reaches the right accounts with the right context.
Book Launchpad Buying signal detected Job change, funding, tech-stack shift
AI enrichment Firmographic & technographic data
Segmentation & scoring Prioritised by fit and urgency
Multi-channel sequence Email, LinkedIn, phone where relevant
Booked meeting
From buying signal to booked meeting — automated.
What costs time and revenue today.
Signals alone do not scale
Most markets do not create enough high-quality signals to fill pipeline without broader coverage.
No integrated motion
Sourcing, enrichment, signals, sequencing and CRM updates live in disconnected tools.
Today → after
From daily constraint to a dependable revenue system.
Today
- Mass outbound is exhausted
- Signals alone do not scale
- No integrated motion
The shift
Clear decisions, a defined process and outcomes the team can see.
Afterwards
- More booked meetings
- Better lead quality
- Continuous learning
How the shift is built.
Every phase has clear deliverables: no open scope, no hourly ambiguity.
Book Launchpad 1
Phase 0 · 30 min
Discovery
We size TAM, signal availability and outbound volume to model the pipeline potential.
2
Phase 1 · Week 1-2
Strategy & foundation
ICP, positioning, messaging and priority buying signals are defined before the build.
3
Phase 2 · Week 3-4
Setup & launch
Clay workflows, enrichment, triggers, sequencing and HubSpot integration are configured.
4
Phase 3 · From week 4
Operate & scale
Bi-weekly sprints improve signals, copy, targeting and campaign performance.
What the new operating state delivers.
More booked meetings
Warm triggers and systematic TAM coverage fill pipeline from two directions.
Better lead quality
Enrichment and monitoring help reps reach the right buyers at the right moment.
Continuous learning
Every campaign creates data for better copy, targeting and sequencing.
Efficiency at scale
AI-assisted workflows produce more pipeline with less manual prospecting work.
What you actually get.
Concrete deliverables, not a vague scope of work.
- Top-down pipeline model with benchmark ranges before the engagement starts
- ICP definition, positioning and prioritised buying signals
- Clay workflows for sourcing, enrichment and segmentation
- Multi-channel sequences — email, LinkedIn, and phone where relevant — per segment
- Native HubSpot integration including routing and follow-up automation
- Bi-weekly signal monitoring and campaign reporting
- Ongoing copy, targeting and sequencing optimisation based on real response data
Proof, not promises.
Full system transition in under 6 months.
Results visible in under 3 months.
Who this is built for.
- TAM is large enough for systematic outbound
- Consultative sales cycle, usually 20k+ ACV
- Clear value proposition with existing customer proof
- HubSpot is live or planned in parallel
Does this match your situation?
Book LaunchpadFree 60-minute Launchpad · No pitch · Clear fit / no-fit answer
Questions we get before every engagement.
Is pure signal-based targeting not enough on its own?
In most markets, no — signal volume alone rarely fills a pipeline. We combine signals with systematic TAM coverage so both sources reinforce each other.
Why is HubSpot required?
Enrichment, routing and automation run natively on HubSpot. Without that foundation, the link between campaign and sales team is missing.
How is this different from generic mass outreach?
Every campaign is signal- and segment-driven, not list-based. Messaging is continuously adjusted based on real response patterns instead of shipped once.
What happens after setup?
From week 4 we keep operating the system in bi-weekly sprints — signal updates, new campaigns, performance reviews. Not a set-and-forget build.
← Back to Pipeline Generation
Part of the system.
This service creates standalone outcomes. Together with the others, it forms the full operating system.
Guides for the decisions behind scalable revenue.
Comparisons, playbooks and calculators for teams that do not want to treat pipeline, HubSpot and sales execution as separate systems.
Ultimate Outbound Guide
There is so much BS on "outbound is dead" on LinkedIn right now.
Our COO Florian Lussi wrote the most hands-on & helpful guide specifically for B2B entrepreneurs that I know of.
Get your guide for "dark secrets" on how to:
- Get messaging that converts
- Identify, source & enrich ICP leads
- Decide on email "vs" LinkedIn "vs" calls
- Leverage AI to scale outbound efficiently
LinkedIn as an Integrated Go-to-Market Engine
Only about 5% of your market is actively buying right now. The other 95% face the same problem, but do not yet have a concrete reason to address it. Whether you make the shortlist in 6, 12, or 18 months is decided before that moment. This is where conventional performance marketing ends—and where demand generation on LinkedIn begins.
Signals Don't Tell You Who Wants to Buy. Here's What They Actually Tell You
Open any sales newsletter today and you'll find the same promise: monitor "buying signals" and "intent data", then pipeline will follow. The vendors selling these tools have trained an entire generation of GTM teams to believe that a website visit, a LinkedIn profile view, or a competitor keyword search means someone is ready to buy.
It doesn't.
Could your company be the next operating system story?
Use a free 60-minute Launchpad to clarify the revenue constraint, fit or no fit and the right next step. No pitch.