Ultimate Outbound Guide
There is so much BS on "outbound is dead" on LinkedIn right now.
Our COO Florian Lussi wrote the most hands-on & helpful guide specifically for B2B entrepreneurs that I know of.
Get your guide for "dark secrets" on how to:
- Get messaging that converts
- Identify, source & enrich ICP leads
- Decide on email "vs" LinkedIn "vs" calls
- Leverage AI to scale outbound efficiently
This handbook is structured into eight sections that build on each other to create a comprehensive guide to B2B cold outreach. Here’s a quick overview of each chapter:
- Mindset: Understand why the right mindset is essential for success in B2B cold outreach.
- B2B Sales Fundamentals: Discover foundational concepts like the ideal customer profile (ICP) and total addressable market (TAM) and their significance for every outreach.
- Messaging: Follow a step-by-step guide to create effective, targeted messaging.
- List Sourcing and Data Cleansing: Learn to build a list with various data providers and clean or filter it for maximum accuracy.
- Enriching: Discover how to enrich your clean list with additional data points, including the potential use of AI.
- Engaging by Channel: Explore strategies for reaching prospects through email, LinkedIn, or phone.
- Landing Page Conversion Optimization: Learn techniques to improve landing page conversions for higher outreach success.
- Thought Leader Interviews: Gain insights from industry practitioners on the evolving landscape of cold outreach in 2024 and beyond.
Each chapter builds on the last, equipping you with the mindset, tools, and strategies needed for effective B2B outreach.
Download here
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Foundational SalesPlaybook Worksheets
These 20+ worksheets & blueprints took us 100+ hours to build.
Claim your editable version for free here to save hours to get:
- A structured execution plan & clear initiatives with OKRs
- Fast-forward to go deep on your ICP & messaging
- Unit economics modeling to plan GTM for 2025
- Sales process, account plans & qualification
- Basic outbound messaging as inspiration
- All in one place, without starting at 0
Boost Your Pipeline Without SDRs or Paid Ads by Salesplaybook
Traditional demand & pipeline generation methods no longer work.
That’s why we created this guide to help you scale awareness, trust, demand & pipeline without hiring more SDRs or increasing budgets.
Get your hands-on guide with this & much more:
- 30+ pipeline-building tactics
- 5+ must-have tools for your AI-Allbound tool stack
- Strategies for coordinated "Allbound" GTM success
All from 300+ hands-on pipeline generational collaboration over 6+ years.
Effizientes Sales CRM
90% of B2B entrepreneurs with 7- and 8-figure annual revenues still don't have an efficient sales CRM – that's why we created the 100% Masterclass with zero barriers:
Get your hands-on CRM guide with this & much more:
- 30+ hands-on HubSpot hacks you can implement right away
- 10+ tips for building a robust and scalable single source of truth
- Clear process definitions using Winning by Design's Bowtie framework
All from >50 hands-on HubSpot CRM implementations over just 18+ months.
B2B Sales Secrets: Sell. Scale. Thrive
We have always missed a 100% actionable book on B2B sales for entrepreneurs - so we took a humble shot at writing it ourselves.
Here's a glimpse on what's in for you on 100+ pages of hands-on insights & tactics on how to:
- Generate qualified pipeline without burning your market
- Close bigger deals faster without "selling out" on your ICP
- Scale sales efficiently without hiring RevOps talent full-time
All from >2025 hours of working 1:1 with B2B entrepreneurs over the 6+ years.