Bottom-Line Impact
We work on what actually moves profitable growth. Not outputs that look good but do not create revenue. If a recommendation has no direct path to more ARR, we do not make it.
About SalesPlaybook
The operating revenue partner for B2B software in DACH.
We help founders and revenue teams build and scale sales on the 0-to-20M ARR journey. Not as consultants with slides, but as an operating A-team of consultants, sales leaders and entrepreneurs who take responsibility.
Why SalesPlaybook exists.
Founders and revenue leaders in B2B software face the same three problems: too little qualified pipeline, a CRM that blocks decisions instead of enabling them, and a sales team that depends on the founder instead of the system.
SalesPlaybook is the operating answer. No strategy theatre. No workshop recommendations that sit untouched. We take operational responsibility until the problem is solved.
“In three months, we increased demo generation fivefold. SalesPlaybook did not just advise; they built with us.”
“Four months of LinkedIn GTM: C-level meetings, qualified pipeline and a 400k deal.”
Three principles. No compromise.
Drivers Only
We take operating responsibility for agreed outcomes. Teams that want recommendations without execution are not the right fit. Teams that want someone to build with them are.
Still Day 1
We stay open, learn daily and execute with humility. Yesterday’s GTM methods are not tomorrow’s methods. If you stop rethinking GTM, you stop being useful.
What 350+ teams have in common.
They understand that pipeline, HubSpot and sales execution are not separate projects. They are one revenue operating model.
Explore services- 5x
Demo generation in 3 months (node.energy)
- 400k
Deal from LinkedIn GTM in 4 months (Calibo)
- 2-5x
Higher ACV deal size through better discovery
- 5 weeks
From zero to HubSpot with clean forecast
- 8x
ARR growth in under 3 years (Classtime)
- 200k€
Annual savings through CRM consolidation (Workist)
The people behind the work.
Revenue professionals, consultants and entrepreneurs with operating experience in B2B software, SaaS and technology sales. No detached advisory bench without execution history.
Area
HubSpot
CRM, automation and integration specialists building a dependable revenue system.
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Area: HubSpot
Miltos Stavridis
HubSpot Client Services Lead & Partner
Experte für komplexe, integrierte HubSpot-Setups mit tiefer Erfahrung in regulierten Industrien wie Gesundheitswesen.
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Area: HubSpot
Eric Mattner
Hubspot Marketing Lead
Verantwortet Marketing Automation-Lösungen mit massgeschneiderten HubSpot Marketing & Sales-CRM-Strategien, Automatisierungen und System-Implementierungen. Vorher 4+ Jahre eigene Marketing-Agentur.
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Area: HubSpot
Erik Steffen
HubSpot GTM Lead
Aufbau HubSpot Partnerschaft von 0 auf Diamond (Top 4% weltweit) in <4 Jahren. Vorher Hypergrowth auf Pipedrive & Salesforce Consultant. BJJ & Eishockey-Fan.
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Area: HubSpot
Erik Plischke
Hubspot Implementation Specialist
Managed 50+ HubSpot Portale bei SalesPlaybook. Vorher 2+ Jahre SDR & Sales Operator.
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Area: HubSpot
Dimitrios Stigkas
HubSpot Developer
System Integration Mastermind um Deine HubSpot-Plattform mit Deinem ERP, Finanzsystem und anderen Tools zu integrieren.
Area
Pipeline
GTM engineers and content experts who build qualified demand systematically.
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Area: Pipeline
Florian Lussi
Pipeline Generation Lead & Partner
Autor Guide "The Ultimate Outbound Guide" & The Ultimate Pipeline Generation Guide". 1900+ ELO Schachschspiel.
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Area: Pipeline
Matteo Treichl
LinkedIn GTM Lead
LinkedIn Content & GTM Experte mit 4+ Jahren B2B Sales Erfahrung und eigenem Photographie-Side-Business.
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Area: Pipeline
Fabian Geissler
Senior GTM Engineer
Hat Client geholfen 5x mehr Neukundentermine zu buchen. Clay & lemlist Experte. Kennt Lissabon in- und auswendig.
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Area: Pipeline
Louis Isichei
HubSpot/GTM Consultant
Verbindet Neukundenakquise und CRM nahtlos. Vorher Head of Sales einer studentischen Unternehmensberatung.
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Area: Pipeline
Andriy Vovchak
GTM Engineer
GTM Engineer that lived in Claude Code before it was cool. Clay Club Lead Baltics.
Area
Fractional Sales
Experienced sales leaders who embed leadership, coaching and execution in your team.
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Area: Fractional Sales
Constantin Papadopoulos
Negotiation & Coaching Lead
Autor "Negotiating With Style". Coacht Schweizer Militär-Kader sowie B2B SaaS Scaleups. Nie ohne Hemd & Krawatte im Business unterwegs.
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Area: Fractional Sales
Chris Karger
Fractional Sales Leader
Aufbau & Skalierung & Sales Enablement fokussierter Sales Teams. #1 Referral Sales Trainer in DACH. CrossFit, Marathon & Eisbad-Enthusiast.
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Area: Fractional Sales
Alen Cerovina
Fractional Sales Leader
Serial Sales Leader für u.a. bookingkit, nexoya & Enablement von Sennder. 20+ Jahre B2B Sales Erfahrung seit Jamba B2B.
Area
Advisory
Entrepreneurs and specialists contributing experience from building, scaling and exits.
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Area: Advisory
Jeremias Meier
Board Member
Co-Founder & CEO Paymira, iBrows (Exit an PwC) & bexio (Exit an Mobiliar).
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Area: Advisory
Manuel Hartmann
Founder & CEO
Autor "Scaling B2B Buyer Trust". 15+ Jahre GTM Experience vorher bei u.a. Tesla, WEF & Accenture. Begeisterter Boxer, Snowboarder & Musiker.
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Area: Advisory
Julius Göllner
Advisory Board
Ecosystem Builder, Passionate Entrepreneur (18 gegründet, 3+ verkauft), Software Investor.
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Area: Advisory
Lars Mangelsdorf
Advisory Board
Co-Founder Yokoy (9-figure Exit an Perk), vorher Top-Performing Enterprise AE.
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Area: Advisory
Patrick Trümpi
Advisory Board
Serial B2B SaaS CRO/CSO, #1 LinkedIn B2B Sales Voice in DACH.
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Area: Advisory
Timo Müller
Advisory Board
Europaweit führender B2B Software-Pricing-Experte.
Could your company be the next operating system story?
Use a free 60-minute Launchpad to clarify the revenue constraint, fit or no fit and the right next step. No pitch.