Hit Message Market Fit

Hit Message-Market-Fit

Got a Great Product? Now Validate Your Market

Go from no messaging to conversion engine: Make it easy for your ideal customer to understand, evaluate, and buy that they'll need no proof of concept.

Most companies fail due to a lack of qualified pipeline from their Ideal Customer Profile.

Stop relying on volatile, uncertain leads from inbound, partners and your network.

Build & operate a repeatable, predictable outbound engine, without trial & error.

Book a Call

Issues You Might Face Right Now

No clear messaging

Unclear ideal customer profile, sales story, limited success stories & validated sales process

No expertise & experience

You have never built a B2B SaaS startup from 0-1M ARR

No clear path to success

There is no "magic formula" to find message-market-fit, traditional sales approach fails

How SalesPlaybook Can Help

Validation engine

Understand within weeks instead of quarters what market segments work (or not)

Conversion engine

Make it so easy to understand, evaluate & buy that customers want to skip PoCs

Peace of mind

Sleep well at night as you know what you need to do next

Your Unique Sales Playbook

Plays to Hit Message Market Fit

Your sales playbook will be unique to your startup, challenges, and needs. We'll add the specific plays to your plan of action that will have an impact on your sales results.

Play 1

Sales House Rules

Active Listening
You use "customers are, people like you experience, X achieved with us" a lot.
Target, Tailor, Take Control
You target, tailor & take control the buyer journey and live Date In-Date Out.
Date In - Date Out
You get a pull from people that want to buy from you, on your terms.
Covered Topics
What you will achieve
Play 2

Sell the Story

Build Sales Story
You can help a customer understand your value even if you are tired. Or drunk.
Sharpen Ideal Customer Profile
Your sales deck is about "Our customers achieved X from solving Y by working with us on Z".
Craft Case Studies / Testimonials
You successfully sell by using customer case studies, use cases and transformations.
Elevator Pitch + Big Idea Introduction
You confidently & convincingly pitch your offering in 15, 60 and 300 seconds.
Covered Topics
What you will achieve
Play 3

Concern Handling

Status Quo Thesis
You go deep on why the problem is not yet solved and what the customer believes in.
Risk Reversal
Your are providing short, confident, convincing answers to prospect concerns.
Concern Handling
You can offer prospects a simple-to-understand, re-assuring risk reversal.
Covered Topics
What you will achieve
Play 4

Craft Consistent Copy

Templates & Snippets
You leverage scalable email templates & snippets directly from your CRM across the company.
Sales Letter
You use a sales letter that works anytime, anywhere, 24/7 for you to sell efficiently.
Sales Script
You & your team have & use a sales script for discovery, collaboration & decision calls.
Covered Topics
What you will achieve

Experts at Your Hand

A Mastermind for Each Sales Challenge You Come Across

Get access to the most experienced sales experts for the exact topics you need to advance. ASAP.

Show All 35+ Masterminds
Lead Coach

Alexander Estner

Go-to-Market
Lead Coach

Maddy Agrawal

Revenue Growth
Lead Coach

Martin Giese

Advisor & Investor
Lead Coach

Matthias Alkier

Sales Operations

Founders Who Crushed This Challenge

1 Solved challenge
1 solved challenges

HubSpot Enablement für “HealthTech” IT Service Provider

2 Solved challenge
2 solved challenges

Aufbau skalierbare Pipeline Generation Engine als Kernkompetenz

2 Solved challenge
2 solved challenges

Scaling Enterprise Sales with HubSpot with Thomas Kofler, CCO Cargoo

2 Solved challenge
2 solved challenges

Professionalisierung Neukundenakquise als Professional Service Firm

1 Solved challenge
1 solved challenges

HubSpot for Hypergrowth (0-3M ARR in 15 months) with Simon Furer, CFO Voliro

1 Solved challenge
1 solved challenges

-30% administrative Aufwände im Sales innert Wochen

2 Solved challenge
2 solved challenges

How Urban Connect reduced founder-dependency in sales in less than 6 months

2 Solved challenge
2 solved challenges

How Brame scaled 2x ARR at 50% lower sales CAC in less than 6 months

1 Solved challenge
1 solved challenges

Hubspot als Single Source of Truth für die gesamte Agentur-Gruppe

2 Solved challenge
2 solved challenges

+20 Neukunden in weniger als 6 Monaten Dank neuer Buyer Journey

2 Solved challenge
2 solved challenges

How Houston & Ko scaled annual revenue 8x within 3 years

3 Solved challenge
3 solved challenges

How TAP generated 2x qualified pipeline within less than 5 months

1 Solved challenge
1 solved challenges

Selling to decision makers instead of analysts within less than 4 months

3 Solved challenge
3 solved challenges

0-10 Mio. ARR in 3 years with 0-1 Mio. ARR in in less than 12 months

3 Solved challenge
3 solved challenges

Scale sales from 500k to 2 Mio. annual revenue within less than 3 years

3 Solved challenge
3 solved challenges

Direkt umsetzbares Sales Coaching in wenigen Wochen

3 Solved challenge
3 solved challenges

Wie Skribble mit Value Selling RfPs gewinnt in weniger als 9 Monaten

3 Solved challenge
3 solved challenges

Wie nexoya ARR 3x von 6- auf 7-stellig gesteigert hat und damit Ihre Series A

2 Solved challenge
2 solved challenges

Unique scaled 0-7-figure ARR in less than 18 months.

1 Solved challenge
1 solved challenges

Professionalised sales to setup scale in less than 4 months

2 Solved challenge
2 solved challenges

175% Net Revenue Retention bei TOP 20 Kunden in weniger als 6 Monaten

2 Solved challenge
2 solved challenges

Von EUR 5k ARR ACV zum EUR 180k-5 Jahresvertrag und 4x kürzeren Sales Cycles in weniger als 9 Monaten

4 Solved challenge
4 solved challenges

Mehr als 8x ARR in weniger als 3 Jahren durch 10-50x grössere Deals und Aufbau Outbound Engine

2 Solved challenge
2 solved challenges

Skalierung von 5- auf 7-stelligen Jahresumsatz in weniger als 3 Jahren durch Message-Market-Fit und 6-stellige Deals

4 Solved challenge
4 solved challenges

Grösster Deal in 9 Jahren aus Outbound Sales von 0 in weniger als 4 Monaten

2 Solved challenge
2 solved challenges

+70% ARR Wachstum bei Growth Stage in weniger als 12 Monaten

2 Solved challenge
2 solved challenges

Brought sales structure to the next level in less than 6 months

1 Solved challenge
1 solved challenges

370k deal closed through hands-on support

2 Solved challenge
2 solved challenges

153% sales target attainment in first quarter

2 Solved challenge
2 solved challenges

Ramped Up 5 New Sales Reps in under 3 months

4 Solved challenge
4 solved challenges

5x MRR sales growth in under 16 months

3 Solved challenge
3 solved challenges

From less than 10 Customer Projects to Exit in under 12 months

4 Solved challenge
4 solved challenges

0-7 figure ARR in less than 12 months

2 Solved challenge
2 solved challenges

Built outbound sales in weeks

2 Solved challenge
2 solved challenges

Setup Sales Structure without avoidable mistakes

3 Solved challenge
3 solved challenges

Closed 30k deal in under 3 months

2 Solved challenge
2 solved challenges

Closing 250k ARR in under 6 months

3 Solved challenge
3 solved challenges

0-2M+ ARR in 18 months

3 Solved challenge
3 solved challenges

5× MRR in 18 months

3 Solved challenge
3 solved challenges

0-7 figure ARR in less than 18 months

Frequently Asked Questions About Close More Bigger Deals Faster

OK that all seems to make sense. What happens after I book a call with you?
Are we a good fit? Are we not too early-stage? Or too late-stage for you?
Investing EUR 5'000 to 50'000 per year is a significant commitment for me.
I see the value, but I'm really busy at the moment. I might take action when the timing is better (hired sales reps, got funding, magic happens).
I am unsure if I really need help. My team and I already have some ideas.
I don't know if I fit your Ideal Customer Profile to get a 3-10x ROI
Further questions? Talk to Us