Scale Sales Efficiently.
Data-driven & predictable.
Implement, optimize & operate HubSpot CRM without trial & error.
Simplify, automate & scale workflows.
80% of clients get their state-of-the-art HubSpot CRM live with us in 5 weeks max. while investing <20 hours.
Stop using Excel for reporting, searching info for hours. Stop the “Tool Zoo” & scattered info.
Most sales reps only spends 27% of their time selling. Stop this, now.
Trusted by 350+ leading B2B entrepreneurs in DACH
Why your FTEs don't add 500k ARR.
Most reps lack the focus, productivity, effectiveness needed to succeed.
Most sales reps only spends 27% of their time selling. Stop this, now, without micro-managing your revenue organization due to a dysfunctional or even inexistent CRM.
Low productivity
Sales reps only spend 2h per day actually selling (HubSpot) since facing the burden of switching between dozens of tools instead of relying on a unified CRM system as a true single source of truth.
Low effectiveness
Sales reps waste time with unqualified leads due to the lack of a systematic sales methodology, leading to unnecessary conversations with prospects that never convert.
Low focus
Sales reps waste their focus with admin instead of ARR.
Sales Operations
High-quality workflows, scheduling, data quality & insights take away the grunt work from sales.
Creative Sales
Target Accounts, Tasks & Templates keep reps focused on RGA - Revenue Generating Activities.
Rep Retention
Sales reps want to sell - help them do just that and they will stay longer, more successful
Low Revenue Generating Activities
Your team wastes time on low-impact activities without knowing which actions drive results.
Low talent retention
You unsuccessfully "ramp" new sales reps for 3-6+ months - and then part ways again, repeatedly since reps feel micro-managed without being successful.
Low-quality buyer journey
Your marketing, sales & customer success functions are constantly fighting due to fragmented handovers, leaving buyers confused, unsatisfied, not buying.
World-class sales efficiency
Your sales reps focus on generating, driving & closing bigger deals faster instead of low-impact activities.
World-class talent retention
Ramp new sales reps within weeks instead of months and retain them for years instead of quarters.
World-class buyer journey
Your marketing, sales & customer success teams work as one revenue organization.
Without a predictable revenue engine, hiring & retaining top talent is guesswork.
Hiring & firing the wrong and not retaining the right talent due to unpredictable revenue generation has 6-figure costs - per talent.
Scaling with people instead of process is too expensive to succeed today.
"More reps, more problems". Aim to scale sales with as little headcount as possible by becoming world-class in sales efficiency.
Scaling with people, instead of process
You are looking for "rockstars to fix sales", but fail to find, win & retain them - at 6-figure costs, each time.
Losing your best talent to your competition
You unsuccessfully "ramp" new sales reps for 3-6+ months - and then part ways again, repeatedly as they do not get enough pipeline & enablement.
Toxic unit economics
You lack a clear path to profitably scale sales, just hoping acquisition costs go down magically (which they rarely do).
Rockstar Reps
Ramp new sales reps within weeks instead of months and retain them for years instead of quarters.
Repeatable Retention
Great sales reps close mid-6 or even 7-figures per year in your environment.
Revenue Engine Efficiency
Your customer acquisition & retention costs decrease drastically.
This is how we help you solve those Challenges
We help you identify and fix the core challenges in your sales processes using HubSpot. By equipping your team with the right tools and processes, we reduce complexity in your customer journey and minimize friction between you and your customer, allowing you to focus on closing deals instead of fighting inefficiencies.
We help you define the problems in your buyer journey
We start by pinpointing and prioritizing the specific sales challenges holding you back. This ensures every action targets what truly matters, shaping a clear “target state” aligned with your goals.
Best Practices, Built for Your Business
Next, we refine that target state using proven frameworks that fit your team’s actual workflow, culture, business, and growth model. Instead of generic solutions, you get best-practice approaches that are practical, relevant, and designed to stick.
Translating the strategy into action
We then translate theory into action. By building a custom buyer journey, sales process, and sales cycle directly in HubSpot, we give you a tangible system that enforces timely follow-ups, next-step actions, and consistent execution.
Streamlining your tech stack
We streamline your tech stack, so data flows smoothly, and every tool works together. No more patchwork solutions—just a unified platform that reduces friction, keeps information accessible, and supports you as you grow.
Enabling you to use data for decisions, instead of gut feeling
With custom reports and dashboards, you gain visibility into key metrics that drive revenue. Now you can improve pipeline velocity, enhance lead qualification, and measure the impact of changes based on real data, not guesswork.
Training your team to use what they need, reliably
Finally, we train your team to use what they need—and nothing more. Clear instructions, intuitive permissions, and focused onboarding ensure quick adoption, immediate productivity gains, and a lasting foundation for scalable success.
What you will achive after working with us
Reclaimed Time for Selling
Stop writing follow-up emails from scratch and hunting for data across multiple apps. Templates, schedulers, and automated tasks free your team to focus on revenue-generating activities.
Data-Driven Decision-Making
Understand the key metrics—volume, velocity, conversion—to see if your efforts pay off. Now you can measure the impact of each initiative, prioritize improvements, and confidently invest in strategies that boost revenue.
A Unified, Scalable Sales System
Consolidate your tools and processes into one CRM. No more patchwork solutions or tool fatigue—just a central platform that supports effortless handovers and consistent execution of best practices.
Seamless Customer Journeys
Standardized handovers and unified messaging ensure every buyer interaction is consistent. This alignment reduces confusion, increases buyer confidence, and speeds up the path to closed deals.
Increased Revenue and Sales Velocity
With clear funnel insights, a well-defined customer journey, and top-tier lead qualification, you know exactly where to focus your attention. The result? Shorter sales cycles, less friction, and steady, data-driven growth.
User Onboarding for Efficiency
Keep the system easy to use, with tailored user views and clear instructions. Your team quickly adopts the tools and focuses on what drives results—no unnecessary complexity.
Book a Call — Your bespoke HubSpot Launchpad
Join a 90-minute deep dive session with one of our HubSpot Consultants to craft a hands-on optimization plan on how specifically you can buy back your time, keep sales reps focused on time and increase predictability & efficiency without 6-figure mistakes and hiring Rev Ops.
The key challenges we discuss in your launchpad
Buy Back Your Time
Target Key Results
- Consistent Communication: Execute the same things the same way for everybody
- Single Source of Truth: Stop scraping Excel & Email searching for information
- Automated Reports & Dashboards: Get trust & transparency across the board
Hands-On HubSpot Tactics
- Leverage Templates & Snippets
- Automate Workflows
- Setup dashboards
Keep Sales Reps Focused Sales
Target Key Results
- Higher Productivity: Let your sales reps sell more than the average 27% of their day
- Higher Effectiveness: Keep your reps focused on ICP deals & Revenue Generating Activities
- Retain Rockstar Reps: Enable reps to do what you hired them for: close +500k-1M ARR/year.
Hands-On HubSpot Tactics
- Map buyer journey SQL → Won → Expansion
- Let HubSpot work for you & your team
- How to get reps to actually use a CRM
Increase Predictability & Efficiency
Target Key Results
- Rockstar Reps: Ramp new sales reps within months & retain them for years
- Repeatable Revenue: Reps close mid-6 or even 7-figures per year with your systems
- Revenue Engine: Marketing, sales & customer success work as one revenue organization.
Hands-On HubSpot Tactics
- Ramp reps with repeatable assets
- Keep reps focused at all times
- Establish revenue architecture
Trust us, and trust what our 350+ happy clients are saying
Frequently Asked Questions
We are aware that, in our space, it can be tough to understand if we are truly a great fit for you.
We use HubSpot as our core application for "anything revenue" since 5+ years every day - honestly after trying out Pipedrive (where our HubSpot Lead Erik Steffen "grew up"@Dr. Smile), Salesforce (where our Founder & CEO Manuel "grew up" as a Certified Salesforce Admin 2014-2019) and many other CRMs we've seen & worked with across our 350+ client collaborations over the past 6+ years.
HubSpot was, is & will remain our CRM of choice with honestly stunning improvements being rolled out every quarter if not faster especially for sales and customer success.
It is really expensive - if you buy everything some HubSpot sales reps try to sell to you. Here's what you typically need, assuming a revenue team of 10 (e.g. 1 VP Sales, 1 SDR, 3 AEs, 1 VP Marketing, 2 marketers, 2 CSMs)
- Lean Setup: Sales Hub Professional (EUR 90/user/month) for your sales people+ Marketing Hub Starter (EUR 20-50/month/license) -> EUR <15k per year overall for a revenue team of 10
- Premium Setup: Sales Hub Enterprise (EUR 150/user/month) + Marketing Hub Professional (EUR 800/month overall) -> Still EUR <25k per year
Anything beyond that (anything Operations Hub, Service Hub Enterprise, Marketing Hub Enterprise) or full seats* for your non-revenue-facing colleagues might help a HubSpot rep hit quota more than your sales efficiency. (*Unlike in most other CRMs you can get very affordable view-only licenses for anybody you want!)
Besides that, we are happy to help you understand & get access if you qualify for the HubSpot for Startups (& entrepreneurs) programs and claim up to 75% first year discounts as a Platinum Solutions Partner.
80%+ of the 7- & 8-figure B2B entrepreneurs we meet prefer HubSpot nowadays, stating these reasons:
- Salesforce became "The Force", requiring you to get 1 Jedi Knight or 2 RevOps people to get a truly great ROI from it due to its high license, configuration & administration costs at lower ease-of-use & user adoption for any company of less than 500 employees.
- Pipedrive Close, Zoho, Freshworks, Odoo, Sugar etc. "Drive The Pipe" , but unfortunately break upon the need for an integrated GTM and buyer experience from Awareness (Demand Gen) to Education (Pipeline Gen) to Selection ("Sales") to Retention & Expansion (Customer Success). This means you end up "stitching up" & paying for 5-10 additional tools (popular choices in brackets) for email marketing (Mailchimp), scheduling (Calendly), reporting (Databox), proposals (Pandadoc) & more, killing the value proposition of your CRM = your Single Source of Truth (and way higher license fees than with HubSpot).
- Microsoft Dynamics & SAP CRM: They (obviously) integrate well with your Microsoft and SAP solutions - but are honestly not 2025 best-of-breed CRMs.
- Attio, Breakcold, Chartmogul, Monday & other "New kids on the block": Totally great if you need your CRM to run a 6-figure-business. But upon crossing 1-2 million in annual revenue, user adoption, lean configuration & scaleability become a real issue - unless you are committed to invest your scarce time & energy to become a "CRM Ambassador" to your marketing & sales people, instead of focusing on scaling your core business.
Typical HubSpot CRM implementations take 3-6 weeks from kick-off to client handover, depending on complexity such as if you need a greenfield implementation or are migrating from another CRM as well as the for you useful depth on "just sales" or marketing, sales & customer success.
To maximize adoption & business impact, we recommend further collaborating via a lean quarterly (read: 4-figure investment) HubSpot Sparring & Support retainer after the implementation.
We are a curated, "hungry" team of 10+ full-time B2B marketing & sales professionals that pretty much all started their career with cold calling, selling with an unknown brand, closing at least 6-figures from 5- & 6-figure B2B SaaS and/or agency deals, complemented with a trusted pool of very senior "Sales Masterminds" that are not for hire (we honestly tried with many of them...) for specific areas such as negotiation, procurement, pricing, sales talent acquisition & interim management.
You always get to work with a Lead Consultant as your Single Point of Contact (SPOC), who runs usually weekly sprints with you and can & will orchestrate complementary help for you where useful, such as a HubSpot Launchpad deep dive if you are working with us on Pipeline Generation.
We mainly work with fast-growing 7- & 8-figure entrepreneurs committed to increase pipeline, revenue & sales efficiency by investing 5-figures per quarter to scale through best-in-class processes instead of just "throwing more people at problems". Our ICP clients see sales as the #1 driver of enterprise value and a TOP 3 priority of their business.
SalesPlaybook is the #1 Revenue Enablement & HubSpot CRM agency in DACH helping already 350+ B2B clients such as Beekeeper, bexio, Pleo, Skribble, Boostbar & Urban Connect to scale sales quickly, efficiently and without trial & error by generating qualified pipeline, closing bigger deals faster & scaling sales efficiently through hands-on pipeline generation, 1:1 sales coaching & training and Hubspot services.
Scale sales quickly, starting now?
Avoid 6-figure mistakes and scale sales within months instead of years (if ever).