HubSpot Services

Scale Sales Efficiently.
Data-driven & predictable.

Implement, optimize & operate HubSpot CRM without trial & error.

Client Results Include:
-50% sales admin work

Simplify, automate & scale workflows.

5 weeks to a great CRM

80% of clients get their state-of-the-art HubSpot CRM live with us in 5 weeks max. while investing <20 hours.

Buy back 5 hours / week

Stop using Excel for reporting, searching info for hours. Stop the “Tool Zoo” & scattered info.

+50% time selling

Most sales reps only spends 27% of their time selling. Stop this, now.

Trusted by 350+ leading B2B entrepreneurs in DACH

CRM Challenges

Why CEOs, leaders & reps hate CRMs

Waste of time

Low productivity
Low effectiveness
Low focus

Not solving the problem

Low Revenue Generating Activities
Low talent retention
Low-quality buyer journey

Waste of money

Scaling with people, instead of process
Losing your best talent to your competition
Toxic unit economics
Sales Efficiency & CRM Challenges

Why your FTEs don't add 500k ARR.

Buy back your time

Most reps lack the focus, productivity, effectiveness needed to succeed.

Most sales reps only spends 27% of their time selling. Stop this, now, without micro-managing your revenue organization due to a dysfunctional or even inexistent CRM.

Low productivity

Sales reps only spend 2h per day actually selling (HubSpot) since facing the burden of switching between dozens of tools instead of relying on a unified CRM system as a true single source of truth.

Low effectiveness

Sales reps waste time with unqualified leads due to the lack of a systematic sales methodology, leading to unnecessary conversations with prospects that never convert.

Low focus

Sales reps waste their focus with admin instead of ARR.

Sales Operations

High-quality workflows, scheduling, data quality & insights take away the grunt work from sales.

Creative Sales

Target Accounts, Tasks & Templates keep reps focused on RGA - Revenue Generating Activities.

Rep Retention

Sales reps want to sell - help them do just that and they will stay longer, more successful

Low Revenue Generating Activities

Your team wastes time on low-impact activities without knowing which actions drive results.

Low talent retention

You unsuccessfully "ramp" new sales reps for 3-6+ months - and then part ways again, repeatedly since reps feel micro-managed without being successful.

Low-quality buyer journey

Your marketing, sales & customer success functions are constantly fighting due to fragmented handovers, leaving buyers confused, unsatisfied, not buying.

World-class sales efficiency

Your sales reps focus on generating, driving & closing bigger deals faster instead of low-impact activities.

World-class talent retention

Ramp new sales reps within weeks instead of months and retain them for years instead of quarters.

World-class buyer journey

Your marketing, sales & customer success teams work as one revenue organization.

Increase predictability

Without a predictable revenue engine, hiring & retaining top talent is guesswork.

Hiring & firing the wrong and not retaining the right talent due to unpredictable revenue generation has 6-figure costs - per talent.

Increase efficiency

Scaling with people instead of process is too expensive to succeed today.

"More reps, more problems". Aim to scale sales with as little headcount as possible by becoming world-class in sales efficiency.

Scaling with people, instead of process

You are looking for "rockstars to fix sales", but fail to find, win & retain them - at 6-figure costs, each time.

Losing your best talent to your competition

You unsuccessfully "ramp" new sales reps for 3-6+ months - and then part ways again, repeatedly as they do not get enough pipeline & enablement.

Toxic unit economics

You lack a clear path to profitably scale sales, just hoping acquisition costs go down magically (which they rarely do).

Rockstar Reps

Ramp new sales reps within weeks instead of months and retain them for years instead of quarters.

Repeatable Retention

Great sales reps close mid-6 or even 7-figures per year in your environment.

Revenue Engine Efficiency

Your customer acquisition & retention costs decrease drastically.

Why CEOs, leaders & reps hate CRMs

Waste of time

❌ Low productivity: Sales reps only spends 27%actually selling since facing the burden of switching between dozens of tools instead of relying on a unified CRM system as a true single source of truth.
❌ Low effectiveness: Sales reps waste time with unqualified leads due to the lack of a systematic sales methodology, leading to unnecessary conversations with prospects that never convert.
❌ Low focus: Sales reps waste their focus with admin instead of ARR

Waste of money

❌ Scale with people, not process: You are looking for "rockstars to fix sales", but fail to find, win & retain them - at 6-figure costs
❌ Lose your best talent: You unsuccessfully "ramp" new sales reps for 3-6+ months - and then part ways again, repeatedly
❌ Toxic Unit Economics: You lack a clear path to profitably scale sales, just hoping acquisition costs go down magically

Not solving the problem

❌ No focus on RGA: Revenue Generating Activities: You are either not tracking enough data or micromanaging every detail.Without knowing which actions drive results, your team wastes time on low-impact activities instead of focusing on those that move the deal forward.
❌ No sales talent success guarantee: You unsuccessfully "ramp" new sales reps for 3-6+ months - and then part ways again, repeatedly.
❌ Bad buyer experience: Sales, marketing & customer success are constantly fighting due to fragmented handovers, leaving buyers confused and unsatisfied.

Our Approach

This is how we help you solve those Challenges

We help you identify and fix the core challenges in your sales processes using HubSpot. By equipping your team with the right tools and processes, we reduce complexity in your customer journey and minimize friction between you and your customer, allowing you to focus on closing deals instead of fighting inefficiencies.

Step 1: Define your problems

We help you define the problems in your buyer journey

We start by pinpointing and prioritizing the specific sales challenges holding you back. This ensures every action targets what truly matters, shaping a clear “target state” aligned with your goals.

Step 2: Tailored Best Practices:

Best Practices, Built for Your Business

Next, we refine that target state using proven frameworks that fit your team’s actual workflow, culture, business, and growth model. Instead of generic solutions, you get best-practice approaches that are practical, relevant, and designed to stick.

Step 3: Implementation Done for You:

Translating the strategy into action

We then translate theory into action. By building a custom buyer journey, sales process, and sales cycle directly in HubSpot, we give you a tangible system that enforces timely follow-ups, next-step actions, and consistent execution.

Step 4: Seamless Tech Integration:

Streamlining your tech stack

We streamline your tech stack, so data flows smoothly, and every tool works together. No more patchwork solutions—just a unified platform that reduces friction, keeps information accessible, and supports you as you grow.

Step 5: Data-Driven Decision Enablement:

Enabling you to use data for decisions, instead of gut feeling

With custom reports and dashboards, you gain visibility into key metrics that drive revenue. Now you can improve pipeline velocity, enhance lead qualification, and measure the impact of changes based on real data, not guesswork.

Step 6: Role specific Onboarding for Efficiency

Training your team to use what they need, reliably

Finally, we train your team to use what they need—and nothing more. Clear instructions, intuitive permissions, and focused onboarding ensure quick adoption, immediate productivity gains, and a lasting foundation for scalable success.

How leading B2B entrepreneurs already succeeded with us

350+ DACH B2B entrepreneurs have already scaled sales quickly & efficiently with us.

5 solved challenges in less than 3 months

How Skribble Wins RFPs with Value Selling in less than 9 months

Skribble Doubles ACV by Transforming to Value Selling and Outbound

7 solved challenges in under 18 months

0-2M+ ARR in 18 months

“If you can’t afford to hire senior people & need to hire people who need more training to be successful, and/or in a stage of your startup where you need to lay the base for a scalable sales process, then SalesPlaybook is for you."

3 solved challenges in 2 Monate

HubSpot as the Single Source of Truth for the Entire Agency Group

Jung von Matt Switzerland is one of the leading creative agency groups, consisting of an ecosystem of eight agencies with over 140 experts.

4 solved challenges in less than 3 years

0-10 Mio. ARR in 3 years with 0-1 Mio. ARR in in less than 12 months

Boostbar is building the greatest vending company of the 21st century Boostbar was founded in 2020 by Ex-Selecta & McKinsey leadership and quickly scaled to 8-figure annual revenues in less than 3 years.

What you will achive after working with us

Reclaimed Time for Selling

Stop writing follow-up emails from scratch and hunting for data across multiple apps. Templates, schedulers, and automated tasks free your team to focus on revenue-generating activities.

Data-Driven Decision-Making

Understand the key metrics—volume, velocity, conversion—to see if your efforts pay off. Now you can measure the impact of each initiative, prioritize improvements, and confidently invest in strategies that boost revenue.

A Unified, Scalable Sales System

Consolidate your tools and processes into one CRM. No more patchwork solutions or tool fatigue—just a central platform that supports effortless handovers and consistent execution of best practices.

Seamless Customer Journeys

Standardized handovers and unified messaging ensure every buyer interaction is consistent. This alignment reduces confusion, increases buyer confidence, and speeds up the path to closed deals.

Increased Revenue and Sales Velocity

With clear funnel insights, a well-defined customer journey, and top-tier lead qualification, you know exactly where to focus your attention. The result? Shorter sales cycles, less friction, and steady, data-driven growth.

User Onboarding for Efficiency

Keep the system easy to use, with tailored user views and clear instructions. Your team quickly adopts the tools and focuses on what drives results—no unnecessary complexity.

Talk to one of our experienced HubSpot Consultants

Book a Call — Your bespoke HubSpot Launchpad

Join a 90-minute deep dive session with one of our HubSpot Consultants to craft a hands-on optimization plan on how specifically you can buy back your time, keep sales reps focused on time and increase predictability & efficiency without 6-figure mistakes and hiring Rev Ops.

The key challenges we discuss in your launchpad

Buy Back Your Time

Target Key Results

  • Consistent Communication: Execute the same things the same way for everybody
  • Single Source of Truth: Stop scraping Excel & Email searching for information
  • Automated Reports & Dashboards: Get trust & transparency across the board

Hands-On HubSpot Tactics

  • Leverage Templates & Snippets
  • Automate Workflows
  • Setup dashboards

Keep Sales Reps Focused Sales

Target Key Results

  • Higher Productivity: Let your sales reps sell more than the average 27% of their day
  • Higher Effectiveness: Keep your reps focused on ICP deals & Revenue Generating Activities
  • Retain Rockstar Reps: Enable reps to do what you hired them for: close +500k-1M ARR/year.

Hands-On HubSpot Tactics

  • Map buyer journey SQL → Won → Expansion
  • Let HubSpot work for you & your team
  • How to get reps to actually use a CRM

Increase Predictability & Efficiency

Target Key Results

  • Rockstar Reps: Ramp new sales reps within months & retain them for years
  • Repeatable Revenue: Reps close mid-6 or even 7-figures per year with your systems
  • Revenue Engine: Marketing, sales & customer success work as one revenue organization.

Hands-On HubSpot Tactics

  • Ramp reps with repeatable assets
  • Keep reps focused at all times
  • Establish revenue architecture

Chose how you want to work with us

HubSpot Implementation

Get a world-class CRM within weeks instead of quarters without 6-figures mistakes, downtime and dozens of hours of own time investment to become a CRM expert.

RevOps Sparring & Operations

Scale sales efficiently by further optimizing HubSpot's usability and process automation without training or even hiring an internal SalesOps/RevOps specialist.

All HubSpot CRM Cases

Trust us, and trust what our 350+ happy clients are saying

4 solved challenges in under 3 months

Building a Scalable Pipeline Generation Engine as core mechanism

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4 solved challenges in less than 3 years

0-10 Mio. ARR in 3 years with 0-1 Mio. ARR in in less than 12 months

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3 solved challenges in 2 Monate

HubSpot as the Single Source of Truth for the Entire Agency Group

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3 solved challenges in within weeks

HubSpot Enablement for “HealthTech” IT Service Provider

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6 solved challenges in in less than 4 months

Professionalised sales to setup scale in less than 4 months

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4 solved challenges in under 6 months

How Urban Connect reduced founder-dependency in sales in less than 6 months

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4 solved challenges in less than 9 months

Scaling Enterprise Sales with HubSpot with Thomas Kofler, CCO Cargoo

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2 solved challenges in less than 2 months

HubSpot for Hypergrowth (0-3M ARR in 15 months) with Simon Furer, CFO Voliro

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5 solved challenges in less than 3 months

How Skribble Wins RFPs with Value Selling in less than 9 months

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3 solved challenges in less than 6 weeks

-30% administrative workload in sales within weeks

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5 solved challenges in less than 5 months

How TAP generated 2x qualified pipeline within less than 5 months

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9 solved challenges in 2 years

Scale sales from 500k to 2 Mio. annual revenue within less than 3 years

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4 solved challenges in Under 12 months

0-7 figure ARR in less than 12 months

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2 solved challenges in in less than 6 months

Brought sales structure to the next level in less than 6 months

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9 solved challenges in under 12 months

Biggest deal in 9 years. from Outbound Sales in less than 4 months

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7 solved challenges in under 18 months

0-2M+ ARR in 18 months

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3 solved challenges in 3 Months

Closed 30k deal in under 3 months

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6 solved challenges in under 16 months

5x MRR sales growth in under 16 months

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3 solved challenges in 18 months

5× MRR in 18 months

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7 solved challenges in 6 months

Closing 250k ARR in under 6 months

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Frequently Asked Questions

We are aware that, in our space, it can be tough to understand if we are truly a great fit for you.

Be honest: How extensively do you use HubSpot at SalesPlaybook

We use HubSpot as our core application for "anything revenue" since 5+ years every day - honestly after trying out Pipedrive (where our HubSpot Lead Erik Steffen "grew up"@Dr. Smile), Salesforce (where our Founder & CEO Manuel "grew up" as a Certified Salesforce Admin 2014-2019) and many other CRMs we've seen & worked with across our 350+ client collaborations over the past 6+ years.

HubSpot was, is & will remain our CRM of choice with honestly stunning improvements being rolled out every quarter if not faster especially for sales and customer success.

But HubSpot seems really expensive!

It is really expensive - if you buy everything some HubSpot sales reps try to sell to you. Here's what you typically need, assuming a revenue team of 10 (e.g. 1 VP Sales, 1 SDR,  3 AEs, 1 VP Marketing, 2 marketers, 2 CSMs)
- Lean Setup: Sales Hub Professional (EUR 90/user/month) for your sales people+ Marketing Hub Starter (EUR 20-50/month/license) -> EUR <15k per year overall for a revenue team of 10
- Premium Setup: Sales Hub Enterprise (EUR 150/user/month) + Marketing Hub Professional (EUR 800/month overall) -> Still EUR <25k per year

Anything beyond that (anything Operations Hub, Service Hub Enterprise, Marketing Hub Enterprise) or full seats* for your non-revenue-facing colleagues might help a HubSpot rep hit quota more than your sales efficiency. (*Unlike in most other CRMs you can get very affordable view-only licenses for anybody you want!)

Besides that, we are happy to help you understand & get access if you qualify for the HubSpot for Startups (& entrepreneurs) programs and claim up to 75% first year discounts as a Platinum Solutions Partner.

Why do you recommend & focus on HubSpot (over Salesforce, Pipedrive etc.)?

80%+ of the 7- & 8-figure B2B entrepreneurs we meet prefer HubSpot nowadays, stating these reasons:

  • Salesforce became "The Force", requiring you to get 1 Jedi Knight or 2 RevOps people to get a truly great ROI from it due to its high license, configuration & administration costs at lower ease-of-use & user adoption for any company of less than 500 employees.
  • Pipedrive Close, Zoho, Freshworks, Odoo, Sugar etc. "Drive The Pipe" , but unfortunately break upon the need for an integrated GTM and buyer experience from Awareness (Demand Gen) to Education (Pipeline Gen) to Selection ("Sales") to Retention & Expansion (Customer Success). This means you end up "stitching up" & paying for 5-10 additional tools (popular choices in brackets) for email marketing (Mailchimp), scheduling (Calendly), reporting (Databox), proposals (Pandadoc) & more, killing the value proposition of your CRM = your Single Source of Truth (and way higher license fees than with HubSpot).
  • Microsoft Dynamics & SAP CRM: They (obviously) integrate well with your Microsoft and SAP solutions - but are honestly not 2025 best-of-breed CRMs.
  • Attio, Breakcold, Chartmogul, Monday & other "New kids on the block": Totally great if you need your CRM to run a 6-figure-business. But upon crossing 1-2 million in annual revenue, user adoption, lean configuration & scaleability become a real issue - unless you are committed to invest your scarce time & energy to become a "CRM Ambassador" to your marketing & sales people, instead of focusing on scaling your core business.
How does a typical HubSpot collaboration work?

Typical HubSpot CRM implementations take 3-6 weeks from kick-off to client handover, depending on complexity such as if you need a greenfield implementation or are migrating from another CRM as well as the for you useful depth on "just sales" or marketing, sales & customer success.


To maximize adoption & business impact, we recommend further collaborating via a lean quarterly (read: 4-figure investment) HubSpot Sparring & Support retainer after the implementation.

How is your team set up? Who do I get to work with?

We are a curated, "hungry" team of 10+ full-time B2B marketing & sales professionals that pretty much all started their career with cold calling, selling with an unknown brand, closing at least 6-figures from 5- & 6-figure B2B SaaS and/or agency deals, complemented with a trusted pool of very senior "Sales Masterminds" that are not for hire (we honestly tried with many of them...) for specific areas such as negotiation, procurement, pricing, sales talent acquisition & interim management.

You always get to work with a Lead Consultant as your Single Point of Contact (SPOC), who runs usually weekly sprints with you and can & will orchestrate complementary help for you where useful, such as a HubSpot Launchpad deep dive if you are working with us on Pipeline Generation.

Is SalesPlaybook a great fit for me (am I matching the "ICP"-Ideal Client Profile)?

We mainly work with fast-growing 7- & 8-figure entrepreneurs committed to increase pipeline, revenue & sales efficiency by investing 5-figures per quarter to scale through best-in-class processes instead of just "throwing more people at problems". Our ICP clients see sales as the #1 driver of enterprise value and a TOP 3 priority of their business.

How do I explain SalesPlaybook in 30s or less in a cold call?

SalesPlaybook is the #1 Revenue Enablement & HubSpot CRM agency in DACH helping already 350+ B2B clients such as Beekeeper, bexio, Pleo, Skribble, Boostbar & Urban Connect to scale sales quickly, efficiently and without trial & error by generating qualified pipeline, closing bigger deals faster & scaling sales efficiently through hands-on pipeline generation, 1:1 sales coaching & training and Hubspot services.

Scale sales quickly, starting now?

Avoid 6-figure mistakes and scale sales within months instead of years (if ever).