Revenue Enablement

Close Bigger Deals Faster.
Retain Rockstar Talent.

No team ever won a world championship without world-class training & coaching.

Client Results Include:
2-10x ARR

1x 0-10 Mio. ARR in <3 years.
>10x 2-3x ARR at 7-figures in <1 year.
>50x 2-10x ARR within <3 years.

2-10x ACV

3-10x deal size through value selling.
4x deal size with 0 product changes.
2x ARR with 0 new logos.

Closed 6-figure deals

Clients often close their biggest & first-ever 6-figure deals working with us.

Get 5-10h / week back

Sales leaders 1:1 coaching >4 reps regularly burn out faster, more often.

Trusted by 350+ leading B2B entrepreneurs in DACH

Revenue Enablement Challenges

Great sales reps leave you again after 6-18 months without sales enablement.

Not closing enough deals

Unprofessional sales structure
Unprofitable sales process
Unrepeatable organization

Not closing deals fast enough

No path from PoC to subscriptions
No way to close deals faster
No conversion due to no decision

Not closing the right deals

Lack of compelling reason to act
Lack of conviction
Lack of sales methodology
Revenue Enablement Challenges

Why you fail to scale effectively

Close more deals

You fail to scale without a professional structure, process & organization.

Hiring & firing sales talent at 6-figure costs.
The costs to find, win, onboard, ramp talent.
And the 6 figure revenue you don't close then.

Unprofessional sales structure

Your current "process" is unorganized, time-consuming, manual & unpredictable. It only works for the company founders & long-standing colleagues. (Or it does not work at all.)

Unprofitable sales process

Your unit economics from 0 to lead to deal to revenue to retention are not sustainable to scale.

Unrepeatable organization

Only the CEO and maybe 1 "rockstar rep" close 500k or more annual revenue - but nobody else since how they do it is not repeatable.

Increase "RPR": Revenue Per Rep

Gain clarity of which metrics & conversions to improve next to scale quickly. Build your top talent to 7-figure closers instead of wasting pipeline on low performers.

Get commitmemt & consistency

Use the same sales assets in the same situations in the same way across the whole company.

Scale beyond founder sales

Make your sales reps successful and retain them for more than the average 9-18 months

No path from PoC to subscriptions

You are unclear and lack control of how to move beyond pitching, pilots & PoCs and therefore try to "always be closing at all costs".

No way to close deals faster

6-18 month sales cycles prevent you from scaling quickly - and threaten you to run out money.

No conversion due to no decision

Buyers take no decision instead of at least telling you that you lost the deal - resulting in you wasting time.

Take control of the buyer Journey

Close deals faster by taking control of who buys what how when through Mutual Action Plans & a world-class buyer journey.

Accelerate deals with authority

Empower yourself & your team with the mindset & skillset required to accelerate sales velocity without destroying trust.

Disqualify methodically

Drive the buyer journey with a more data-driven approach and decide early on if the prospect is worth investing further customer acquisition costs.

Increase sales velocity

No control of the buyer journey means no predictable revenue generation.

Buyers got “burnt” in the past and lack trust.
No fast decisions, no revenue, no company(?).
And lack of momentum kills all deals in the end.

Sell larger, profitable deals

If nothing happens, if nothing happens...no big deals happen.

People love to buy, but hate to be sold.
Stop selling features, sell transformations.

Lack of compelling reason to act

Your buyers do not understand the high costs of inaction of why they need to buy now, not later.

Lack of conviction

Your buyers lack the trust, business case & path to buy transformational deals from you.

Lack of sales methodology

You closed some EUR 50-500k deals yourself, but your sales reps fail to do so (as well).

Establish value selling

Stop negotiating on price by selling value instead of costs and giving buyers an opportunity to invest.

Establish big deals as the default

Increase trust with strong technical & social proof to close deals in weeks instead of quarters at great payment terms.

Establish a Closing Playbook

Enable your team to close large deals predictably without you in the lead.

Great sales reps leave you again after 6-18 months without sales enablement.

Not closing enough deals

❌ No sales structure: Your current "process" is unorganized, time-consuming, manual & unpredictable
❌ No profitable sales process: Unclear unit economics from 0 to lead to opportunity to revenue to retention
❌ No "real" sales: You as a founder (can) sell 250k-1M annual revenue - but nobody else, it's not repeatable

Not closing deals fast enough

❌ No path from PoC to subscriptions: Unclear how to move from PoCs to "always be closing at all costs" to sustainable, predictable growth
❌ No way to close deals faster: 6-18 month sales cycles prevent you from scaling quickly - and threaten you to run out money

Not closing the right deals

❌ No way to close deals faster: 6-18 month sales cycles prevent you from scaling quickly - and threaten you to run out money
❌ No sales reps closing big deals: You closed some EUR 50-500k deals yourself, but your sales reps fail to do so (as well)

Our Approach

This is how we help you solve those challenges

We help founders, sales leaders, and their teams become world-class sellers, empowering them to close bigger deals faster with less friction.

Step 1: Sales Coaching Strategy & Execution Plan

Custom Enablement Execution Plan — Aligned to Your Sales Challenges, Team Dynamics & Business Goals.

We start by understanding your unique sales challenges, team dynamics, and business objectives. Through in-depth analysis and strategic planning, we craft a bespoke execution plan that aligns with your goals—ensuring every initiative drives real impact.

Stakeholder Interviews: Insights from founders, sales leaders, and key team members to uncover gaps and opportunities.
Sales Process & Materials Review: Analyze current sales strategies, past coaching efforts, and enablement materials for optimization.
Bespoke Execution Plan: A structured roadmap outlining focus areas, training initiatives, and key improvements.
Strategic Alignment Sessions: Align leadership and teams around shared goals, priorities, and measurable success metrics.
Book a Call
Step 2: Tailored Training & Coaching Execution

Hands-On Training & Coaching Execution

We implement a mix of sparring sessions, workshops, and training programs. Using insights from the Execution Plan, we ensure that founders, sales leaders, and teams receive the exact coaching they need to drive measurable outcomes. Beyond training, you’ll gain access to our Exclusive Mastermind Network—connecting you with industry leaders for expert insights on advanced sales challenges.

Persona-Based Training: Tailored coaching for founders, sales leaders, and sales teams.
Workshops & Sparring Sessions: Real-world practice sessions to refine strategy, negotiation, and execution.
Mastermind Network Access: Exclusive workshops and expert insights for ongoing professional development.
Pipeline & Sales Process Training: Build scalable, repeatable sales processes that drive consistent results.
Book a Call
Step 3: Continuous Improvement & Enablement

Sustained Growth Through Ongoing Coaching & Optimization

Sales success isn’t a one-time effort. With continuous coaching, performance tracking, and expert support, we help your team adapt, improve, and stay ahead of the competition—ensuring long-term revenue growth.

Ongoing Coaching & Mentorship: Regular 1:1 and group sessions to refine skills and tackle new challenges.
Performance Tracking & Reviews: Data-driven analysis to measure progress and optimize training efforts.
Expert Access & Support: Flexible access to masterminds and industry leaders for specialized guidance.
Book a Call

How leading B2B entrepreneurs already succeeded with us

350+ DACH B2B entrepreneurs have already scaled sales quickly & efficiently with us.

3 solved challenges in < 6months

bexio increasing Win-Back Rate by +25% through hands-on 1:1 sales coaching in <6 months

2 solved challenges in less than 18 months

Unique scaled 0-7-figure ARR in less than 18 months.

Unique scaled 0-7-figure ARR in <18 months. Here’s how they did it despite a ICP pivot and related changes:

5 solved challenges in less than 3 months

How Skribble Wins RFPs with Value Selling in less than 9 months

Skribble Doubles ACV by Transforming to Value Selling and Outbound

7 solved challenges in under 18 months

0-2M+ ARR in 18 months

“If you can’t afford to hire senior people & need to hire people who need more training to be successful, and/or in a stage of your startup where you need to lay the base for a scalable sales process, then SalesPlaybook is for you."

9 solved challenges in less than 18 months

How Nexoya Tripled ARR from Six to Seven Figures and secured their Series A funding in the process

Nexoya tripled their ARR from six to seven figures and successfully raised their Series A. Here are five key learnings on how they also increased their ACV from five to six figures:

3 solved challenges in under 6 weeks

153% sales target attainment in first quarter

Ramping new AE from 0 to 150% Quota in 1st quarter while enabling Head of Sales to save >10h / week.

4 solved challenges in in less than 6 months

175% Net Revenue Retention with TOP 20 Clients in less than 6 months

Cito increased their revenue by +20% each month with +60% more ICP-Customers

1 solved challenges in under 3 months

Ramped Up 5 New Sales Reps in under 3 months

SalesPlaybook helped us with a clear and structured approach to build sales skills for our new team and saved us a lot of time.

4 solved challenges in less than 3 years

0-10 Mio. ARR in 3 years with 0-1 Mio. ARR in in less than 12 months

Boostbar is building the greatest vending company of the 21st century Boostbar was founded in 2020 by Ex-Selecta & McKinsey leadership and quickly scaled to 8-figure annual revenues in less than 3 years.

Talk to one of our experienced Revenue Enablement Consultants

Book a Call — Your bespoke Revenue Enablement Launchpad

Join a 90-minute deep dive session with our CEO or Revenue Enablement Lead to craft a hands-on execution plan on how specifically you can increase velocity, win rate, deal size & expansion quickly, efficiently while avoiding 6-figure mistakes, mad hires and misalignment.

The key challenges we discuss in your launchpad

Increase Win Rate

Tackled Challenges

  • No sales structure: Current processes are unorganized, manual & unpredictable
  • No profitable buyer journey: Unclear path from 0 to deal to revenue to retention
  • No “real” sales: The founders (can) sell EUR 50-250k figure deals — but nobody else

Key Insights

  • Repeatability: Make sales effective before adding headcount and complexity
  • Real Sales: The business does not die if one person is on vacation for 2+ weeks

Increase Velocity & CLV

Tackled Challenges

  • No way to close deals fast: 6-18 months sales cycles prevent you from scaling quickly — and threaten you to run out of money
  • No path to scale ARR: Unclear how to move from PoCs to ARR profitably & predictably

Key Insights

  • Revenue Per Rep: Gain clarity of which metrics & conversions to improve next
  • Revenue Engine: Use the same sales assets in the same situations in the same consistently

Increase Rep Retention

Tackled Challenges

  • No capabilities: Few reps are trained & coached to close 5- & 6-figure deals
  • No capacity: The average sales rep only sells 2h / day (wasting the rest with admin & Co.)
  • No commitment: Many reps are unwilling to pick up the phone in 2025…

Key Insights

  • Retention: Make your sales reps successful and retain them for more than 6–18 months
  • Revenue/Rep: Increase your revenue per rep from low 6-figures towards EUR 1 Mio.
All Revenue Enablement Cases

Trust us, and trust what our 350+ happy clients are saying

3 solved challenges in < 6months

bexio increasing Win-Back Rate by +25% through hands-on 1:1 sales coaching in <6 months

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3 solved challenges in unter 5 Monaten

+70% ARR Growth at the Growth Stage in less than 12 months

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4 solved challenges in less than 3 years

0-10 Mio. ARR in 3 years with 0-1 Mio. ARR in in less than 12 months

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1 solved challenges in under 3 months

Ramped Up 5 New Sales Reps in under 3 months

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6 solved challenges in in less than 4 months

Professionalised sales to setup scale in less than 4 months

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1 solved challenges in under 3 months

Setup to scale from 7- to 8-figure ARR

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5 solved challenges in less than 9 months

How Brame scaled 2x ARR at 50% lower sales CAC in less than 6 months

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4 solved challenges in under 9 Months

From €5K ARR ACV to a €180K 5-year contract and 4x shorter sales cycles in less than 9 months

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3 solved challenges in in Monaten

Professionalization of Customer Acquisition as Professional Service Firm

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5 solved challenges in less than 3 months

How Skribble Wins RFPs with Value Selling in less than 9 months

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9 solved challenges in 2 years

Scale sales from 500k to 2 Mio. annual revenue within less than 3 years

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9 solved challenges in <3 years

How Houston & Ko scaled annual revenue 8x within 3 years

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6 solved challenges in under 3 years

More than 8x ARR Growth in less than 3 years through 10-50x larger deals and building a scalable outbound engine

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4 solved challenges in Under 12 months

0-7 figure ARR in less than 12 months

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3 solved challenges in under 6 weeks

153% sales target attainment in first quarter

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2 solved challenges in in less than 6 months

Brought sales structure to the next level in less than 6 months

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9 solved challenges in under 12 months

Biggest deal in 9 years. from Outbound Sales in less than 4 months

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4 solved challenges in under 9 months

From less than 10 Customer Projects to Exit in under 12 months

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7 solved challenges in under 18 months

0-2M+ ARR in 18 months

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6 solved challenges in under 16 months

5x MRR sales growth in under 16 months

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4 solved challenges in in less than 6 months

175% Net Revenue Retention with TOP 20 Clients in less than 6 months

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2 solved challenges in less than 18 months

Unique scaled 0-7-figure ARR in less than 18 months.

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8 solved challenges in under 3 years

Scaling from Five to Seven Figures in Annual Revenue in Less Than Three Years through Message-Market Fit and Six-Figure Deals

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2 solved challenges in 6

Matchory achieved 3.5x MRR growth as a ProcureTech company in less than 6 months

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2 solved challenges in less than 6 months

370k deal closed through hands-on support

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9 solved challenges in less than 18 months

How Nexoya Tripled ARR from Six to Seven Figures and secured their Series A funding in the process

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3 solved challenges in 18 months

5× MRR in 18 months

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7 solved challenges in 6 months

Closing 250k ARR in under 6 months

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2 solved challenges in under 2 months

Actionable Sales Coaching in a few weeks

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2 solved challenges in 6 months

Setup Sales Structure without avoidable mistakes

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1 solved challenges in in less than 6 months

+20 new customers in less than 6 months Through a new buyer journey

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Frequently Asked Questions

We are aware that, in our space, it can be tough to understand if we are truly a great fit for you.

What do you recommend as a sales/GTM methodology, and why?

Winning by Design's Revenue Architecture with SPICED (Situation, Pain, Impact, Critical Event, Decision) at its core since it works across marketing, sales & customer success also and especially for innovative SaaS & Tech solutions (unlike MEDDPICC, which is great for B2B enterprise sales or BANT, which works for established inbound-led GTM motions).

As DACH's official Winning by Design Consulting Partner, we are glad to help you understand how to implement, adopt & operate the for you most suitable Revenue Architecture components, frankly without any desire of "over-engineering" things and "building paper tigers".

A simple approach we and many of our clients love is to auto-classify your calls along SPICED via your Conversational Intelligence Solution (a fancy term for "call recorder auto-transcribing and summarizing your conversations") - we use tl;dv for this since it is very "hands-on" for GTM teams on time-to-value and recurring positive impact while being "hands-off" in terms of maintenance efforts (get 30% off on the first 6 months here if you like).

How does a typical Revenue Enablement collaboration work?

Typical Revenue Enablement collaborations take at least 6, but a minimum of 3 months to help you close bigger deals faster from both new & existing customers with the most effective bespoke revenue enablement approach. This helps you specifically to increase your win rate, sales velocity, deal size, referrals and as a consequence ARR (Annual Recurring Revenue) & NRR (Net Revenue Retention).

That said, we are glad to start things off via a 2-4 hour workshop e.g. on professionalizing referrals or a 1:1 founder / revenue leader coaching if both parties see the potential for a long-term collaboration.

How is your team set up? Who do I get to work with?

We are a curated, "hungry" team of 10+ full-time B2B marketing & sales professionals that pretty much all started their career with cold calling, selling with an unknown brand, closing at least 6-figures from 5- & 6-figure B2B SaaS and/or agency deals, complemented with a trusted pool of very senior "Sales Masterminds" that are not for hire (we honestly tried with many of them...) for specific areas such as negotiation, procurement, pricing, sales talent acquisition & interim management.

You always get to work with a Lead Consultant as your Single Point of Contact (SPOC), who runs usually weekly sprints with you and can & will orchestrate complementary help for you where useful, such as a HubSpot Launchpad deep dive if you are working with us on Pipeline Generation.

Are you an agency, a platform or a SaaS?

We are the #1 Revenue Enablement & HubSpot CRM agency in DACH and take pride in not "playing SaaS" and "hyper-scaling a platform" through one-size-fits-all info products, group coaching cohorts & mass Slack channels. (Yes, we built SalesPlaybook as a "Pseudo-SaaS Platform & Marketplace" from 300k to 1 Mio. "ARR" in 2021 & 2022. It is really not what entrepreneurs need in 2025 to scale sales efficiently.)

Is SalesPlaybook a great fit for me (am I matching the "ICP"-Ideal Client Profile)?

We mainly work with fast-growing 7- & 8-figure entrepreneurs committed to increase pipeline, revenue & sales efficiency by investing 5-figures per quarter to scale through best-in-class processes instead of just "throwing more people at problems". Our ICP clients see sales as the #1 driver of enterprise value and a TOP 3 priority of their business.

How do I explain SalesPlaybook in 30s or less in a cold call?

SalesPlaybook is the #1 Revenue Enablement & HubSpot CRM agency in DACH helping already 350+ B2B clients such as Beekeeper, bexio, Pleo, Skribble, Boostbar & Urban Connect to scale sales quickly, efficiently and without trial & error by generating qualified pipeline, closing bigger deals faster & scaling sales efficiently through hands-on pipeline generation, 1:1 sales coaching & training and Hubspot services.

Scale sales quickly, starting now?

Avoid 6-figure mistakes and scale sales within months instead of years (if ever).