.png){kind=icon}
Close Bigger Deals Faster.
Retain Rockstar Talent.
No team ever won a world championship without world-class training & coaching.
1x 0-10 Mio. ARR in <3 years.
>10x 2-3x ARR at 7-figures in <1 year.
>50x 2-10x ARR within <3 years.
3-10x deal size through value selling.
4x deal size with 0 product changes.
2x ARR with 0 new logos.
Clients often close their biggest & first-ever 6-figure deals working with us.
Sales leaders 1:1 coaching >4 reps regularly burn out faster, more often.
Trusted by 350+ leading B2B entrepreneurs in DACH
Why you fail to scale effectively
You fail to scale without a professional structure, process & organization.
Hiring & firing sales talent at 6-figure costs.
The costs to find, win, onboard, ramp talent.
And the 6 figure revenue you don't close then.
Unprofessional sales structure
Your current "process" is unorganized, time-consuming, manual & unpredictable. It only works for the company founders & long-standing colleagues. (Or it does not work at all.)
Unprofitable sales process
Your unit economics from 0 to lead to deal to revenue to retention are not sustainable to scale.
Unrepeatable organization
Only the CEO and maybe 1 "rockstar rep" close 500k or more annual revenue - but nobody else since how they do it is not repeatable.
Increase "RPR": Revenue Per Rep
Gain clarity of which metrics & conversions to improve next to scale quickly. Build your top talent to 7-figure closers instead of wasting pipeline on low performers.
Get commitmemt & consistency
Use the same sales assets in the same situations in the same way across the whole company.
Scale beyond founder sales
Make your sales reps successful and retain them for more than the average 9-18 months
No path from PoC to subscriptions
You are unclear and lack control of how to move beyond pitching, pilots & PoCs and therefore try to "always be closing at all costs".
No way to close deals faster
6-18 month sales cycles prevent you from scaling quickly - and threaten you to run out money.
No conversion due to no decision
Buyers take no decision instead of at least telling you that you lost the deal - resulting in you wasting time.
Take control of the buyer Journey
Close deals faster by taking control of who buys what how when through Mutual Action Plans & a world-class buyer journey.
Accelerate deals with authority
Empower yourself & your team with the mindset & skillset required to accelerate sales velocity without destroying trust.
Disqualify methodically
Drive the buyer journey with a more data-driven approach and decide early on if the prospect is worth investing further customer acquisition costs.
No control of the buyer journey means no predictable revenue generation.
Buyers got “burnt” in the past and lack trust.
No fast decisions, no revenue, no company(?).
And lack of momentum kills all deals in the end.
If nothing happens, if nothing happens...no big deals happen.
People love to buy, but hate to be sold.
Stop selling features, sell transformations.
Lack of compelling reason to act
Your buyers do not understand the high costs of inaction of why they need to buy now, not later.
Lack of conviction
Your buyers lack the trust, business case & path to buy transformational deals from you.
Lack of sales methodology
You closed some EUR 50-500k deals yourself, but your sales reps fail to do so (as well).
Establish value selling
Stop negotiating on price by selling value instead of costs and giving buyers an opportunity to invest.
Establish big deals as the default
Increase trust with strong technical & social proof to close deals in weeks instead of quarters at great payment terms.
Establish a Closing Playbook
Enable your team to close large deals predictably without you in the lead.
This is how we help you solve those challenges
We help founders, sales leaders, and their teams become world-class sellers, empowering them to close bigger deals faster with less friction.
Custom Enablement Execution Plan — Aligned to Your Sales Challenges, Team Dynamics & Business Goals.
We start by understanding your unique sales challenges, team dynamics, and business objectives. Through in-depth analysis and strategic planning, we craft a bespoke execution plan that aligns with your goals—ensuring every initiative drives real impact.
Hands-On Training & Coaching Execution
We implement a mix of sparring sessions, workshops, and training programs. Using insights from the Execution Plan, we ensure that founders, sales leaders, and teams receive the exact coaching they need to drive measurable outcomes. Beyond training, you’ll gain access to our Exclusive Mastermind Network—connecting you with industry leaders for expert insights on advanced sales challenges.
.png)
Sustained Growth Through Ongoing Coaching & Optimization
Sales success isn’t a one-time effort. With continuous coaching, performance tracking, and expert support, we help your team adapt, improve, and stay ahead of the competition—ensuring long-term revenue growth.
.png)
Book a Call — Your bespoke Revenue Enablement Launchpad
Join a 90-minute deep dive session with our CEO or Revenue Enablement Lead to craft a hands-on execution plan on how specifically you can increase velocity, win rate, deal size & expansion quickly, efficiently while avoiding 6-figure mistakes, mad hires and misalignment.
The key challenges we discuss in your launchpad
Increase Win Rate
Tackled Challenges
- No sales structure: Current processes are unorganized, manual & unpredictable
- No profitable buyer journey: Unclear path from 0 to deal to revenue to retention
- No “real” sales: The founders (can) sell EUR 50-250k figure deals — but nobody else
Key Insights
- Repeatability: Make sales effective before adding headcount and complexity
- Real Sales: The business does not die if one person is on vacation for 2+ weeks
Increase Velocity & CLV
Tackled Challenges
- No way to close deals fast: 6-18 months sales cycles prevent you from scaling quickly — and threaten you to run out of money
- No path to scale ARR: Unclear how to move from PoCs to ARR profitably & predictably
Key Insights
- Revenue Per Rep: Gain clarity of which metrics & conversions to improve next
- Revenue Engine: Use the same sales assets in the same situations in the same consistently
Increase Rep Retention
Tackled Challenges
- No capabilities: Few reps are trained & coached to close 5- & 6-figure deals
- No capacity: The average sales rep only sells 2h / day (wasting the rest with admin & Co.)
- No commitment: Many reps are unwilling to pick up the phone in 2025…
Key Insights
- Retention: Make your sales reps successful and retain them for more than 6–18 months
- Revenue/Rep: Increase your revenue per rep from low 6-figures towards EUR 1 Mio.
Trust us, and trust what our 350+ happy clients are saying
Frequently Asked Questions
We are aware that, in our space, it can be tough to understand if we are truly a great fit for you.
Winning by Design's Revenue Architecture with SPICED (Situation, Pain, Impact, Critical Event, Decision) at its core since it works across marketing, sales & customer success also and especially for innovative SaaS & Tech solutions (unlike MEDDPICC, which is great for B2B enterprise sales or BANT, which works for established inbound-led GTM motions).
As DACH's official Winning by Design Consulting Partner, we are glad to help you understand how to implement, adopt & operate the for you most suitable Revenue Architecture components, frankly without any desire of "over-engineering" things and "building paper tigers".
A simple approach we and many of our clients love is to auto-classify your calls along SPICED via your Conversational Intelligence Solution (a fancy term for "call recorder auto-transcribing and summarizing your conversations") - we use tl;dv for this since it is very "hands-on" for GTM teams on time-to-value and recurring positive impact while being "hands-off" in terms of maintenance efforts (get 30% off on the first 6 months here if you like).
Typical Revenue Enablement collaborations take at least 6, but a minimum of 3 months to help you close bigger deals faster from both new & existing customers with the most effective bespoke revenue enablement approach. This helps you specifically to increase your win rate, sales velocity, deal size, referrals and as a consequence ARR (Annual Recurring Revenue) & NRR (Net Revenue Retention).
That said, we are glad to start things off via a 2-4 hour workshop e.g. on professionalizing referrals or a 1:1 founder / revenue leader coaching if both parties see the potential for a long-term collaboration.
We are a curated, "hungry" team of 10+ full-time B2B marketing & sales professionals that pretty much all started their career with cold calling, selling with an unknown brand, closing at least 6-figures from 5- & 6-figure B2B SaaS and/or agency deals, complemented with a trusted pool of very senior "Sales Masterminds" that are not for hire (we honestly tried with many of them...) for specific areas such as negotiation, procurement, pricing, sales talent acquisition & interim management.
You always get to work with a Lead Consultant as your Single Point of Contact (SPOC), who runs usually weekly sprints with you and can & will orchestrate complementary help for you where useful, such as a HubSpot Launchpad deep dive if you are working with us on Pipeline Generation.
We are the #1 Revenue Enablement & HubSpot CRM agency in DACH and take pride in not "playing SaaS" and "hyper-scaling a platform" through one-size-fits-all info products, group coaching cohorts & mass Slack channels. (Yes, we built SalesPlaybook as a "Pseudo-SaaS Platform & Marketplace" from 300k to 1 Mio. "ARR" in 2021 & 2022. It is really not what entrepreneurs need in 2025 to scale sales efficiently.)
We mainly work with fast-growing 7- & 8-figure entrepreneurs committed to increase pipeline, revenue & sales efficiency by investing 5-figures per quarter to scale through best-in-class processes instead of just "throwing more people at problems". Our ICP clients see sales as the #1 driver of enterprise value and a TOP 3 priority of their business.
SalesPlaybook is the #1 Revenue Enablement & HubSpot CRM agency in DACH helping already 350+ B2B clients such as Beekeeper, bexio, Pleo, Skribble, Boostbar & Urban Connect to scale sales quickly, efficiently and without trial & error by generating qualified pipeline, closing bigger deals faster & scaling sales efficiently through hands-on pipeline generation, 1:1 sales coaching & training and Hubspot services.
Scale sales quickly, starting now?
Avoid 6-figure mistakes and scale sales within months instead of years (if ever).