5× MRR in 18 months

“I was initially very hesitant and wanted to get something for my money, which is why I started with a minimum package. After 3 months working with SalesPlaybook, we doubled our Monthly Recurring Revenue. And in December, we are going to have our first sales manager. The normal deals were around yearly volume 4.8-7.8k, maximum 10k Euros. The largest deal we now closed has an overall contract value over 3 years of EUR 150’000, so around 15x higher than our previous deals. The best cold email sequence we got was about 90% read emails, 60% reply rate and 30% booking rate…you’re guilty."