Generate Qualified Pipeline With Process, Not People
Are you failing due to a lack of qualified pipeline from your Ideal Customer Profile? Stop relying on volatile, uncertain leads from inbound, partners and your network. Build & operate a repeatable, predictable AI-enabled allbound engine.
"Hired" SalesPlaybook instead of 1 SDR, 1 BDR & 1 Content Marketer.
by quarters
Built Allbound engine in months without wasting time & 6-figures over quarters.
+100% qualified deals instead of leads, calls & contacts that never convert
Scale your business instead of becoming a Clay & Allbound Expert.
Trusted by 350+ leading B2B entrepreneurs in DACH
Why your sales pipeline is too empty
Limited ICP Awareness
Limited Message-Market-Fit
Limited Qualified Pipeline
Our Process to help you increase trust and sales pipeline
We create a tailored strategy for your product, market, and revenue model to build and operate an Allbound Engine—a system that drives awareness, builds trust, captures demand, and fills your sales pipeline with qualified leads.
Building a Strategic Foundation for Your Go-To-Market Success
We will identify the optimal Go-To-Market strategy for generating a more qualified sales pipeline, tailored to your unique product, revenue model, target market and current sales & marketing efforts.
The Value:
Key Focus-Areas:
Our consultant will conduct market research and review your input from our assessment in advance.
We will:
- Develop a deep understanding of your market dynamics
- Gain insights into market segments, their urgent problems, and the status quo
- Understand your product and how it fits into the market
Result:
A structured, comprehensive document outlining market research and opportunities your product can address.
If you already have clarity, great. We’ll use this session to challenge your strategy and make it more concise and actionable. If not, we will work from the ground up.
We will:
- Define and prioritize high-leverage market segments
- Establish targeting criteria and triggers for lead sourcing
- Define buyer personas, status quo, urgent pain points, emotional drivers, and requirements for messaging
Result:
An evergreen ICP and Buyer Persona Messaging Document for all marketing and sales activities, as well as onboarding new hires.
With the core strategy in place, we’ll define and prioritize the highest-leverage initiatives to generate qualified pipeline and shape them into our Allbound Blueprint.
We will:
- Analyze your historical sales & marketing efforts and what we can learn from them.
- Prepare a list of recommended and prioritized initiatives
- Collaborate with stakeholders to prioritize and plan brand-building and demand-capturing initiatives, finalizing your Allbound Blueprint
Result:
- A custom Allbound Blueprint combining brand-building and demand-capturing initiatives to build trust, awareness, and sales pipeline
- An actionable roadmap to implement and operate your Allbound Engine (our basis for done for you execution)
Set up and integrate the tool stack for data enrichment, outreach, and tracking
We will set up the tools and workflows to source high-quality leads, enrich them with data, configure triggers, and integrate everything into a unified system for personalized and effective outreach.
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Build and operate a scalable system that builds trust and awareness for your brand while capturing demand to grow your sales pipeline.
Spray-and-pray cold outbound no longer works—we’ve seen it. The Allbound Engine combines brand-building initiatives with demand-capturing efforts, allowing you to build trust and ICP awareness while capturing demand as it arises.
Why Allbound?
The Pillars of the Allbound-Engine:
Brand-building activities such as:
- Engaging LinkedIn content
- Optimized LinkedIn profiles
- Case studies and testimonials
- Virtual events
- Optimized website messaging
- ICP network expansion
These efforts strengthen your brand’s credibility, build trust, increase awareness over time and generate sales pipeline.
Demand-capturing activities such as:
- Signal/trigger-based outreach campaigns
- Cold outreach campaigns
- Landing pages and booking pages
These activities can build upon the trust and awareness built in pillar one and directly create qualified sales pipeline.
Pillar 1 and Pillar 2 work together seamlessly.
Brand-building activities increase awareness and trust within your target market, ensuring that when demand arises, your solution is top of mind.
Demand-capturing activities leverage signals and triggers to identify and engage with prospects through targeted, personalized outreach.
Together, they create a flywheel effect, amplifying each other’s impact and enabling the system to scale with your growth.
That is what works in 2025.
What you will achive after working with us
Trust and Awareness amongst your Ideal Customer Profiles
Build trust amongst your target market and increase awareness of buyers for your brand. Therefore, buyers think of you when demand surfaces and trust you in helping them solve their challenges.
Clear Message and Channel-Market Fit
Find out which message resonates with which audience through which channel. Have clarity on what works and what doesn't.
Increased qualified sales pipeline from prospects ready to buy
Have a proven approach and system to generate qualified sales pipeline with the right customers at the right time.
A custom "Allbound-Engine" which grows with you
By combining brand-building initiatives with targeted campaigns and a clear funnel, your scale trust and awareness in your target market, as well as capture and convert demand when it surfaces. This ensures not only short-term wins, but also long-term, sustainable growth as your brand earns recognition and credibility.
Book a Call with One of Our Experienced Pipeline Generation Consultants
Join a 90-minute deep dive session with one of our Pipeline Generation Consultants to craft a hands-on execution schedule on how specifically you can increase awareness, trust, demand & pipeline quickly, efficiently & without 6-figure mistakes, hiring people or paid ads.
The key challenges we discuss in your launchpad
Increase Awareness & Trust
Tackled Challenges
- Increase Brand Awareness: More ICP buyers know you, without SDRs or paid ads
- Increase Trust: Decision Makers trust, respect & endorse you
- Increase Demand: Prospects "create" urgency without sleazy sales tactics
Provided Assets
- LinkedIn Content Swipe File
- ICP & Buyer Persona Worksheet
- Market Segmentation Worksheet
Accelerate Message-Market-Fit
Tackled Challenges
- Accelerate Demand Capturing: Understand in weeks instead of quarters what works
- Accelerate Demand Conversion: Make it so easy to understand that prospects skip PoCs
- Accelerate Pipeline Generation: Move from 0 to MQL to weighted sales pipeline in weeks
Provided Assets
- Lead Magnet Guide
- Boost Your Pipeline Without SDRs Guide
- Costs Of Inaction Copy for 1 Target Account
Build AI-Based Allbound Engine
Tackled Challenges
- Automate lead identification, sourcing & enrichment with a 2025-ready tech stack
- Avoid scaling with SDRs or paid ads instead of scaling trust through an Allbound GTM motion
- Leverage AI to buy back your valuable time to be relevant instead of pseudo-personal
Provided Assets
- Best Practice Tech Stack
- Ultimate Outbound Guide
- Lookalike Target Account List
Trust us, and trust what our 350+ happy clients are saying
Frequently Asked Questions
We are aware that, in our space, it can be tough to understand if we are truly a great fit for you.
Three main reasons:1. SalesPlaybook is your expert sales partner. This is not just a one-size-fits-all 6-week program or a short-term fix to learn tips, tricks and tactics. With SalesPlaybook's training, coaching and implementation, you will build and scale sales capabilities for the long-term and get game-changing sales results.2. SalesPlaybook offers the most effective hands-on methodology within the framework of the 5 B2B SaaS Sales Challenges. You benefit from over 35 experienced sales Masterminds who, together, deliver on a broad and deep array of sales topics. We offer you a truly tailor-made, hand-held service to help you get things done quickly and with accountability. With us, you will overcome your specific sales challenges for your unique 0-20MM ARR sales journey.3. We specialise in helping B2B SaaS Startup in DACH with their sales challenges. We know DACH, we know B2B startup sales, and we know SaaS. You can trust us that you are in expert hands.
Our Masterminds all have extensive B2B SaaS sales experience. They have done what you need to get done. They all have different experience and know-how in different deal sizes, ICPs, industries and Sales Challenges. They all speak either German and/or English and are mostly located in DACH. You will be matched with the right Masterminds for you! Rest easy that you are in experienced hands.
Fernanda or, if applicable, your existing SalesPlaybook contact person from our team will reach out to you to confirm your academy participation and send you the invitations for the individual sessions.
One of our expert Executives will help you identify your 3 main sales challenges and evaluate how you can best reach your sales goals. If you're interested in finding out more, we'll outline next steps for a potential collaboration. Remember, your sales success story starts here and booking a call with us is the first step.
One of our expert Executives will help you identify your 3 main sales challenges and evaluate how you can best reach your sales goals. If you're interested in finding out more, we'll outline next steps for a potential collaboration. Remember, your sales success story starts here and booking a call with us is the first step.
We work with founders & sales leaders of B2B Startups who want to build a 7- or 8-figure business.They believe they will close at least one additional 25-250k+ deal by collaborating with us.This provides you with a 5-10x ROI, even without closing funding faster at better terms.In addition, let’s say you are a team of 4 people, paying yourself 5k each.That means every month you burn through 20k of cash. That’s 5k per week or 1k per day.That means every week you fail to accelerate sales, your opportunity costs are 5k per week.
If you close one bigger deal faster because of the acquired skills from the Academy, then the investment will have paid itself back.
B2B Startups are really time-constrained and work with us to save time by avoiding trial & error. They save days if not months of work by building sales skills and capabilities. You can also commit today without starting right now. Think of it as booking your next vacation. You save your spot at the current investment offering, and you commit to taking a vacation.
SalesPlaybook can of course help you to upskill your sales team. Those are important basic skills, but you might need more. With us, you will also build and scale the sales capabilities you need for your specific challenges, such as hitting message-market fit, building an outbound sales engine, setting up a scalable sales process, closing more bigger deals faster, and building a world-class sales team.
Are you a committed founder or sales leader of a DACH B2B SaaS Startup selling 5- and 6-figure deals who wants to accelerate their 0-20M ARR (Annual Recurring Revenue) journey for building and scaling their sales capabilities? Then we can help you.
We are really happy for you if you are exceeding your ambitious sales targets already. We therefore assume fast forwarding your sales is not a priority for you right now. That said, we believe that getting sales help from experienced experts is the number one driver to growing your sales. You don't have to do this alone.
You will be assigned a Lead Mastermind hand-picked for you depending on your Sales Challenges and desired speed of results. You will also benefit from Subject Matter Experts for specific sales topics on your growth journey. Interim Managers can help Startups implement sales initiatives quickly. Your Masterminds will help you get the sales results you need and keep you accountable to get things done.
Join our mission to help world-calls DACH B2B SaaS Startups build and scale sales quickly with bespoke services from top 1% sales professionals like you!Send us an email at partner@thesalesplaybook.io to start a conversion!
We focus 100% on B2B SaaS Startup Founders and Sales Leaders from companies of 0-20M ARR by helping resolve your unique set of sales challenges.Our customers are committed to invest 2-5 hours per week of their (team’s) time into sales.They see sales as a core competency and not just as a problem to outsource.
Scale sales quickly, starting now?
Avoid 6-figure mistakes and scale sales within months instead of years (if ever).