Scale Sales Efficiently.
Data-driven & predictable.
Implement, optimize & operate HubSpot CRM without trial & error.
Trusted by 350+ leading B2B entrepreneurs in DACH
Why CEOs, leaders & reps hate CRMs
Waste of time
Not solving the problem
Waste of money
This is how we help you solve those Challenges
We help you identify and fix the core challenges in your sales processes using HubSpot. By equipping your team with the right tools and processes, we reduce complexity in your customer journey and minimize friction between you and your customer, allowing you to focus on closing deals instead of fighting inefficiencies.
We help you define the problems in your buyer journey
We start by pinpointing and prioritizing the specific sales challenges holding you back. This ensures every action targets what truly matters, shaping a clear “target state” aligned with your goals.
Best Practices, Built for Your Business
Next, we refine that target state using proven frameworks that fit your team’s actual workflow, culture, business, and growth model. Instead of generic solutions, you get best-practice approaches that are practical, relevant, and designed to stick.
Translating the strategy into action
We then translate theory into action. By building a custom buyer journey, sales process, and sales cycle directly in HubSpot, we give you a tangible system that enforces timely follow-ups, next-step actions, and consistent execution.
Streamlining your tech stack
We streamline your tech stack, so data flows smoothly, and every tool works together. No more patchwork solutions—just a unified platform that reduces friction, keeps information accessible, and supports you as you grow.
Enabling you to use data for decisions, instead of gut feeling
With custom reports and dashboards, you gain visibility into key metrics that drive revenue. Now you can improve pipeline velocity, enhance lead qualification, and measure the impact of changes based on real data, not guesswork.
Training your team to use what they need, reliably
Finally, we train your team to use what they need—and nothing more. Clear instructions, intuitive permissions, and focused onboarding ensure quick adoption, immediate productivity gains, and a lasting foundation for scalable success.
Our clients scale sales, not reps, and let their CRM work for them.
Simplify, automate & scale workflows.
80% of clients get their state-of-the-art HubSpot CRM live with us in 5 weeks max. while investing <20 hours.
Most sales reps only spends 27% of their time selling. Stop this, now.
Stop using Excel for reporting.
Stop searching info for hours.
Stop the “Tool Zoo” & scattered info.
What you will achive after working with us
Reclaimed Time for Selling
Stop writing follow-up emails from scratch and hunting for data across multiple apps. Templates, schedulers, and automated tasks free your team to focus on revenue-generating activities.
Data-Driven Decision-Making
Understand the key metrics—volume, velocity, conversion—to see if your efforts pay off. Now you can measure the impact of each initiative, prioritize improvements, and confidently invest in strategies that boost revenue.
A Unified, Scalable Sales System
Consolidate your tools and processes into one CRM. No more patchwork solutions or tool fatigue—just a central platform that supports effortless handovers and consistent execution of best practices.
Seamless Customer Journeys
Standardized handovers and unified messaging ensure every buyer interaction is consistent. This alignment reduces confusion, increases buyer confidence, and speeds up the path to closed deals.
Increased Revenue and Sales Velocity
With clear funnel insights, a well-defined customer journey, and top-tier lead qualification, you know exactly where to focus your attention. The result? Shorter sales cycles, less friction, and steady, data-driven growth.
User Onboarding for Efficiency
Keep the system easy to use, with tailored user views and clear instructions. Your team quickly adopts the tools and focuses on what drives results—no unnecessary complexity.
Scale sales quickly, starting now?
Avoid 6-figure mistakes and scale sales within months instead of years (if ever).
Trust us, and trust what our 350+ happy clients are saying
Frequently Asked Questions
We are aware that, in our space, it can be tough to understand if we are truly a great fit for you.
Three main reasons:1. SalesPlaybook is your expert sales partner. This is not just a one-size-fits-all 6-week program or a short-term fix to learn tips, tricks and tactics. With SalesPlaybook's training, coaching and implementation, you will build and scale sales capabilities for the long-term and get game-changing sales results.2. SalesPlaybook offers the most effective hands-on methodology within the framework of the 5 B2B SaaS Sales Challenges. You benefit from over 35 experienced sales Masterminds who, together, deliver on a broad and deep array of sales topics. We offer you a truly tailor-made, hand-held service to help you get things done quickly and with accountability. With us, you will overcome your specific sales challenges for your unique 0-20MM ARR sales journey.3. We specialise in helping B2B SaaS Startup in DACH with their sales challenges. We know DACH, we know B2B startup sales, and we know SaaS. You can trust us that you are in expert hands.
Our Masterminds all have extensive B2B SaaS sales experience. They have done what you need to get done. They all have different experience and know-how in different deal sizes, ICPs, industries and Sales Challenges. They all speak either German and/or English and are mostly located in DACH. You will be matched with the right Masterminds for you! Rest easy that you are in experienced hands.
Fernanda or, if applicable, your existing SalesPlaybook contact person from our team will reach out to you to confirm your academy participation and send you the invitations for the individual sessions.
One of our expert Executives will help you identify your 3 main sales challenges and evaluate how you can best reach your sales goals. If you're interested in finding out more, we'll outline next steps for a potential collaboration. Remember, your sales success story starts here and booking a call with us is the first step.
One of our expert Executives will help you identify your 3 main sales challenges and evaluate how you can best reach your sales goals. If you're interested in finding out more, we'll outline next steps for a potential collaboration. Remember, your sales success story starts here and booking a call with us is the first step.
We work with founders & sales leaders of B2B Startups who want to build a 7- or 8-figure business.They believe they will close at least one additional 25-250k+ deal by collaborating with us.This provides you with a 5-10x ROI, even without closing funding faster at better terms.In addition, let’s say you are a team of 4 people, paying yourself 5k each.That means every month you burn through 20k of cash. That’s 5k per week or 1k per day.That means every week you fail to accelerate sales, your opportunity costs are 5k per week.
If you close one bigger deal faster because of the acquired skills from the Academy, then the investment will have paid itself back.
B2B Startups are really time-constrained and work with us to save time by avoiding trial & error. They save days if not months of work by building sales skills and capabilities. You can also commit today without starting right now. Think of it as booking your next vacation. You save your spot at the current investment offering, and you commit to taking a vacation.
SalesPlaybook can of course help you to upskill your sales team. Those are important basic skills, but you might need more. With us, you will also build and scale the sales capabilities you need for your specific challenges, such as hitting message-market fit, building an outbound sales engine, setting up a scalable sales process, closing more bigger deals faster, and building a world-class sales team.
Are you a committed founder or sales leader of a DACH B2B SaaS Startup selling 5- and 6-figure deals who wants to accelerate their 0-20M ARR (Annual Recurring Revenue) journey for building and scaling their sales capabilities? Then we can help you.
We are really happy for you if you are exceeding your ambitious sales targets already. We therefore assume fast forwarding your sales is not a priority for you right now. That said, we believe that getting sales help from experienced experts is the number one driver to growing your sales. You don't have to do this alone.
You will be assigned a Lead Mastermind hand-picked for you depending on your Sales Challenges and desired speed of results. You will also benefit from Subject Matter Experts for specific sales topics on your growth journey. Interim Managers can help Startups implement sales initiatives quickly. Your Masterminds will help you get the sales results you need and keep you accountable to get things done.
Join our mission to help world-calls DACH B2B SaaS Startups build and scale sales quickly with bespoke services from top 1% sales professionals like you!Send us an email at partner@thesalesplaybook.io to start a conversion!
We focus 100% on B2B SaaS Startup Founders and Sales Leaders from companies of 0-20M ARR by helping resolve your unique set of sales challenges.Our customers are committed to invest 2-5 hours per week of their (team’s) time into sales.They see sales as a core competency and not just as a problem to outsource.
Scale sales quickly, starting now?
Avoid 6-figure mistakes and scale sales within months instead of years (if ever).