FTAPI nearly doubled its MRR in 2022 during its growth stage and surpassed €10M ARR in 2023. SalesPlaybook played a key role in supporting FTAPI with pricing strategy and implementation, as well as hands-on coaching for AEs and SDRs. This contributed significantly to ARR growth and drove positive changes in the sales team—visible within weeks, even among reps who had been with the company for years.
At first, we were very skeptical. But we quickly realized that the hands-on coaching worked exceptionally well and that you have the right people to support any sales team, regardless of their development stage. You managed to become a strong pillar for our sales team in a very short time—which is not something we take for granted. The coaches are highly experienced professionals who know how to structure coaching sessions in a way that prioritizes the personal growth of the sellers. This level of impact is something internal sales enablement simply cannot provide in the same way. I would recommend SalesPlaybook to any SaaS company with a great product and growth potential between 0-10M ARR.
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