As part of your sales journey to hit message-market fit, you need to show your prospects convincing case studies of similar companies who have benefited from your service. Learn how to generate customer testimonials.
What you'll learn:
People buy from people. Customers, not sales people. Ask them these questions to tell their story:
- Raise objections proactively: What would have prevented you from buying?
- Defuse objections: What did you find upon buying the offer?
- Get "killer testimonials": What specific thing do you like most?
- Enrich success story: What 3 other benefits come to your mind?
- Receive buy-in for referrals: Would you recommend this? If yes, why?
- Uncover hidden feelings: Is there anything else you'd like to share?
