Scale B2B sales quickly & efficiently

For fast-growing 7- & 8-figure B2B software entrepreneurs
committed to scale sales quickly, efficiently & without 6-figures mistakes
by generating qualified pipeline & closing bigger deals faster on HubSpot
through hands-on pipeline generation, revenue enablement & a world-class CRM.

Client Results Include:
Increase ARR by 2-5x

Scale pipeline, win rate & velocity & deal size within quarters instead of years

Save up to 5 hires

"Hired" SalesPlaybook instead of an SDR, a Marketer, a Sales Leader, an AE & a RevOps Specialist

Buy back 5-10 hours / week

Establish & adopt a best-in-class CRM, Allbound Engine & revenue architecture in months

Trusted by 350+ leading B2B entrepreneurs in DACH

Challenges all B2B entrepreneurs face when scaling to 8-figure ARR

Lack of qualified pipeline

Pipeline is like oxygen - you die without it.

Buyers drown in bad cold emails, LinkedIn messages & calls. So “Stumpf ist Trumpf” outbound fails - even what worked 12-18 months ago. It is time to build instead of destroy trust with your buyers through allbound.

Just "more leads, calls & reps" are not fixing your sales pipeline.

Ensure crystal-clear communication to attract your ICP and increase not only pipeline, but also sales conversion, velocity & deal size and set yourself up for repeatable, scalable growth.

Buyers do not know, trust or understand you well enough to engage with you.

Cut through the noise without "just rolling this up your inbox to ask when you have 30 minutes to jump on a call" (which is never in 2025 for great buyers).

No repeatable, scalable GTM approach
No allbound mindset, skillset & toolset
No message-market-fit
No time, focus & energy
No path from lead to customer

Lack of sales enablement

Lack of deep discovery
Lack of (dis)qualification
Lack of buyer journey control
Lack of GTM methodology
Lack of training & coaching
If nothing happens, if nothing happens...no big deals happen.

People love to buy, but hate to be sold.
Stop selling features, sell transformations.

No control of the buyer journey means no predictable revenue generation.

Buyers got “burnt” in the past and lack trust.
No fast decisions, no revenue, no company(?).
And lack of momentum kills all deals in the end.

You fail to scale without a professional structure, process & organization.

Hiring & firing sales talent at 6-figure costs.
The costs to find, win, onboard, ramp talent.
And the 6 figure revenue you don't close then.

Lack of sales efficiency

Expensive buyer journey
Expensive tech stack
Expensive sales team
Expensive GTM approach
Expensive reporting
Scaling with people instead of process is too expensive to succeed today.

"More reps, more problems". Aim to scale sales with as little headcount as possible by becoming world-class in sales efficiency.

Without a predictable revenue engine, hiring & retaining top talent is guesswork.

Hiring & firing the wrong and not retaining the right talent due to unpredictable revenue generation has 6-figure costs - per talent.

Most reps lack the focus, productivity, effectiveness needed to succeed.

Most sales reps only spends 27% of their time selling. Stop this, now, without micro-managing your revenue organization due to a dysfunctional or even inexistent CRM.

Our Services

This is how we help you overcome those challenges

Invest 5-figures per quarter to avoid 6-figure mistakes and create 7-figure enterprise value with our proven services.

Pipeline Generation

Generate qualified sales pipeline

Generate more qualified sales pipeline without more confusion, SDRs or paid ads through an AI-enabled, automated allbound engine.

Revenue Enablement

Close bigger deals faster & retain A-Player Talent

Invest into yourself and your sales reps like your sales success depends on it. Because it in fact does.

HubSpot Services

Scale sales efficiently

Scale sales with processes not people and a CRM that works for you instead of the other way round, at all times, effortlessly.

How leading B2B entrepreneurs already succeeded with us

350+ DACH B2B entrepreneurs have already scaled sales quickly & efficiently with us.

3 solved challenges in < 6months

bexio increasing Win-Back Rate by +25% through hands-on 1:1 sales coaching in <6 months

2 solved challenges in less than 18 months

Unique scaled 0-7-figure ARR in less than 18 months.

Unique scaled 0-7-figure ARR in <18 months. Here’s how they did it despite a ICP pivot and related changes:

5 solved challenges in less than 3 months

How Skribble Wins RFPs with Value Selling in less than 9 months

Skribble Doubles ACV by Transforming to Value Selling and Outbound

7 solved challenges in under 18 months

0-2M+ ARR in 18 months

“If you can’t afford to hire senior people & need to hire people who need more training to be successful, and/or in a stage of your startup where you need to lay the base for a scalable sales process, then SalesPlaybook is for you."

1 solved challenges in less than 1 month

210% quota with the help of referrals

Jan attended one of our referral workshops and went on to achieve an impressive 210% of his sales quota.

9 solved challenges in less than 18 months

How Nexoya Tripled ARR from Six to Seven Figures and secured their Series A funding in the process

Nexoya tripled their ARR from six to seven figures and successfully raised their Series A. Here are five key learnings on how they also increased their ACV from five to six figures:

3 solved challenges in 2 Monate

HubSpot as the Single Source of Truth for the Entire Agency Group

Jung von Matt Switzerland is one of the leading creative agency groups, consisting of an ecosystem of eight agencies with over 140 experts.

3 solved challenges in under 6 weeks

153% sales target attainment in first quarter

Ramping new AE from 0 to 150% Quota in 1st quarter while enabling Head of Sales to save >10h / week.

4 solved challenges in in less than 6 months

175% Net Revenue Retention with TOP 20 Clients in less than 6 months

Cito increased their revenue by +20% each month with +60% more ICP-Customers

1 solved challenges in under 3 months

Ramped Up 5 New Sales Reps in under 3 months

SalesPlaybook helped us with a clear and structured approach to build sales skills for our new team and saved us a lot of time.

4 solved challenges in less than 3 years

0-10 Mio. ARR in 3 years with 0-1 Mio. ARR in in less than 12 months

Boostbar is building the greatest vending company of the 21st century Boostbar was founded in 2020 by Ex-Selecta & McKinsey leadership and quickly scaled to 8-figure annual revenues in less than 3 years.

How to start working with us

Get help within days and start solving your growth challenges

Talk with experts, not salespeople, helping you hands-on to identify & implement quick wins within days to weeks. Even before you sign any contract.

Book a launchpad call

Book a call with one of our experienced consultants and fill out your strategy-assessment so we can prepare to give free value.

Identify your sales challenges with us

Value first! In our first strategy call, we will help you identify your current biggest sales challenge, so we can decide if and how we can help you solve it.

Get help within weeks — Let's start executing

We will show you exactly how we can help you solve your sales challenges and are ready to execute on our action plan as soon as you are.

Scale sales quickly, starting now?

Avoid 6-figure mistakes and scale sales within months instead of years (if ever).

Meet our A-Team

A team of experienced entrepreneurs and consultants

Our experienced consultants will help you hands on to strategize and execute to solve your biggest growth challenges.

Andreas Brinck
Sales Consultant
Eric Mattner
Hubspot Implementation Specialist
Florian Lussi
COO
Miltos Stavridis
Head of Client Services & Partner
Manuel Hartmann
Co-founder & CEO
Luke Schneider
Sales Consultant
Jeremias Meier
Investor & Advisor
Fabian Geissler
Project Managment
Erik Steffen
Senior Sales Operations Consultant
Diego Sosa
Sales Consultant
Erik Plischke
Hubspot Implementation Specialist
Constantin Papadopoulos
Negotiation Mastermind
Christoph Schittny
Buyer Journey Mastermind
Chris Karger
Senior Consultant and Unit Lead Coaching
Alen Cerovina
Sales Mastermind

Frequently Asked Questions

We are aware that, in our space, it can be tough to understand if we are truly a great fit for you.

Why are you "limiting" yourself to B2B, DACH, and 7- & 8-figure companies?

"Do not fear the man who practiced 1'000 punches once each. Fear the man who practiced 1 punch 1'000 times." (Bruce Lee)

We strongly believe in Mastery in terms of "going very deep" on a few subjects (LinkedIn + Clay for demand & pipeline generation, HubSpot for CRM, High-Touch GTM motions for Revenue Enablement).

Most actors in our space "come & go" since they lose focus within a few years if not quarters, saying yes to any client they can find and offering services they can barely deliver well.

Most agencies have more market offerings than full-time employees, making it "interesting" at best and often unreliable of what you end up with in terms of value, output & results.

(This is between one of the reasons many agencies charge you exclusively on Time & Material - they charge you for input, incentivizing themselves to take longer than required.)

What if I cannot or do not want to commit 5-figures for external help per year?

That is completely fine and we are committed to also help you scale sales efficiently at 0 financial investment - just not by working 1:1 with you in this case.

Check out our free resources as well learn from other successful B2B entrepreneurs and follow Manuel for +/- daily LinkedIn content.

Once you are ready to scale, we'd love to validate how specifically we can help you best to scale even faster.

How is your team set up? Who do I get to work with?

We are a curated, "hungry" team of 10+ full-time B2B marketing & sales professionals that pretty much all started their career with cold calling, selling with an unknown brand, closing at least 6-figures from 5- & 6-figure B2B SaaS and/or agency deals, complemented with a trusted pool of very senior "Sales Masterminds" that are not for hire (we honestly tried with many of them...) for specific areas such as negotiation, procurement, pricing, sales talent acquisition & interim management.

You always get to work with a Lead Consultant as your Single Point of Contact (SPOC), who runs usually weekly sprints with you and can & will orchestrate complementary help for you where useful, such as a HubSpot Launchpad deep dive if you are working with us on Pipeline Generation.

Are you an agency, a platform or a SaaS?

We are the #1 Revenue Enablement & HubSpot CRM agency in DACH and take pride in not "playing SaaS" and "hyper-scaling a platform" through one-size-fits-all info products, group coaching cohorts & mass Slack channels. (Yes, we built SalesPlaybook as a "Pseudo-SaaS Platform & Marketplace" from 300k to 1 Mio. "ARR" in 2021 & 2022. It is really not what entrepreneurs need in 2025 to scale sales efficiently.)

Is SalesPlaybook a great fit for me (am I matching the "ICP"-Ideal Client Profile)?

We mainly work with fast-growing 7- & 8-figure entrepreneurs committed to increase pipeline, revenue & sales efficiency by investing 5-figures per quarter to scale through best-in-class processes instead of just "throwing more people at problems". Our ICP clients see sales as the #1 driver of enterprise value and a TOP 3 priority of their business.

How do I explain SalesPlaybook in 30s or less in a cold call?

SalesPlaybook is the #1 Revenue Enablement & HubSpot CRM agency in DACH helping already 350+ B2B clients such as Beekeeper, bexio, Pleo, Skribble, Boostbar & Urban Connect to scale sales quickly, efficiently and without trial & error by generating qualified pipeline, closing bigger deals faster & scaling sales efficiently through hands-on pipeline generation, 1:1 sales coaching & training and Hubspot services.

Scale sales quickly, starting now?

Avoid 6-figure mistakes and scale sales within months instead of years (if ever).