❌ Do it all by yourself: Trial & error with typically 7-figure costs of inaction - if you even make it that far.
❌ Hire too much, too early: Sales leaders + reps are like a plane crew: They fly planes, they don’t build them.
❌ Delegate or outsource sales: This rarely works, upon full product-market-fit - typically beyond 10M ARR.
❌ Run a generic Sales Playbook: Your business is unique, and there needs a bespoke SalesPlaybook to scale.
❌ Rely on “one-size-fits-all" offers: Information products, group trainings & co. that don't help you specifically.
