Blog & Free Resources

Level up Your Sales with our Blog Articles & Resources

All the free resources you need to get a head start.

8
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Eric Mattner

10 High-Impact Marketing Automation Workflows Every B2B Marketer Needs in 2025

Marketing teams that automate lead nurturing generate 450 %+ more qualified leads and see deals close up to 30 % faster. Email automation streamlines lead nurturing and follow-up, ensuring timely and relevant communication with prospects. In 2025 – after HubSpot rolled out 200+ AI-powered upgrades – smart workflows aren’t just a nice-to-have; they’re table stakes for predictable pipeline.

10
min Read Time
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Manuel Hartmann

Your Guide to Choosing the Right HubSpot Agency from the Partner Directory in 2025

HubSpot’s ecosystem now spans 135 000+ customers and well over 6 000 certified solutions partners worldwide. The platform can run your entire go-to-market engine – yet many companies still pay steep license fees while only scratching the surface of what HubSpot can do. A digital agency can help businesses unlock the full potential of HubSpot by leveraging their expertise and experience with diverse organizational needs.

8
min Read Time
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Miltos Stavridis

23 HubSpot Mistakes Costing B2B Firms Six Figures (and How to Fix Them)

HubSpot is one of the most powerful growth platforms in B2B – yet hundreds of companies pay five-figure licence fees and still lose six figures in preventable errors every year.

12
min Read Time
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Erik Plischke

HubSpot Agency Services: Boost Your Marketing and Sales Team

Looking to get more out of your HubSpot tools? A HubSpot agency helps businesses like yours optimize HubSpot’s robust marketing and sales platform to drive growth. Whether it’s customized strategies, seamless tool integrations, or continuous support, a certified HubSpot agency ensures you leverage the full potential of the platform. This article will dive into what a HubSpot agency is, the benefits they offer, and tips for choosing the right one.

12
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Erik Steffen

HubSpot for B2B: The Ultimate Launchpad to Scale SaaS Revenue Without Growing Headcount

HubSpot is an all-in-one inbound marketing, sales, and customer service platform built to help businesses achieve their most ambitious goals. When considering why HubSpot, many businesses are drawn to its comprehensive features, integrated tools, and proven ability to support growth through inbound marketing strategies. By unifying marketing efforts, sales processes, and customer support into a single, easy-to-use system, HubSpot empowers small businesses and large enterprises alike to drive lead generation, nurture customer relationships, and accelerate revenue growth. Its integrated approach means you can attract, engage, and delight customers at every stage of the customer journey without the chaos of juggling multiple tools. Marketing Hub includes features like email marketing, landing pages, social media scheduling, and SEO tools, making it a comprehensive solution for modern marketing needs. For SaaS companies looking to scale, HubSpot's platform is a true game-changer, enabling teams to align marketing and sales, automate repetitive tasks, and focus on what matters most: building lasting customer relationships and hitting business goals.

8
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Eric Mattner

6 Hidden Traps in Your HubSpot Salesforce Integration Sync (2025 Edition)

Integrating HubSpot and Salesforce brings together the strengths of two leading platforms, empowering sales and marketing teams to collaborate more effectively. By syncing contact records, leads, and key data between HubSpot and Salesforce, businesses can eliminate silos and ensure everyone from marketing to sales reps has access to the same up-to-date information. This unified approach not only boosts data accuracy but also enhances customer relationship management, allowing teams to deliver more personalized customer interactions and drive better results from their marketing efforts. For organizations looking to streamline processes and maximize the impact of their sales and marketing teams, a robust HubSpot–Salesforce integration is essential.

Foundational SalesPlaybook Worksheets

These 20+ worksheets & blueprints took us 100+ hours to build.

Claim your editable version for free here to save hours to get:
- A structured execution plan & clear initiatives with OKRs
- Fast-forward to go deep on your ICP & messaging
- Unit economics modeling to plan GTM for 2025
- Sales process, account plans & qualification
- Basic outbound messaging as inspiration
- All in one place, without starting at 0

Boost Your Pipeline Without SDRs or Paid Ads by Salesplaybook

Traditional demand & pipeline generation methods no longer work.
That’s why we created this guide to help you scale awareness, trust, demand & pipeline without hiring more SDRs or increasing budgets.

Get your hands-on guide with this & much more:
- 30+ pipeline-building tactics
- 5+ must-have tools for your AI-Allbound tool stack
- Strategies for coordinated "Allbound" GTM success

All from 300+ hands-on pipeline generational collaboration over 6+ years.

Effizientes Sales CRM

90% of B2B entrepreneurs with 7- and 8-figure annual revenues still don't have an efficient sales CRM – that's why we created the 100% Masterclass with zero barriers:

Get your hands-on CRM guide with this & much more:
- 30+ hands-on HubSpot hacks you can implement right away
- 10+ tips for building a robust and scalable single source of truth
- Clear process definitions using Winning by Design's Bowtie framework

All from >50 hands-on HubSpot CRM implementations over just 18+ months.

B2B Sales Secrets: Sell. Scale. Thrive

We have always missed a 100% actionable book on B2B sales for entrepreneurs - so we took a humble shot at writing it ourselves.

Here's a glimpse on what's in for you on 100+ pages of hands-on insights & tactics on how to:
- Generate qualified pipeline without burning your market
- Close bigger deals faster without "selling out" on your ICP
- Scale sales efficiently without hiring RevOps talent full-time

All from >2025 hours of working 1:1 with B2B entrepreneurs over the 6+ years.

Ultimate Outbound Guide

There is so much BS on "outbound is dead" on LinkedIn right now.

Our COO Florian Lussi wrote the most hands-on & helpful guide specifically for B2B entrepreneurs that I know of.

Get your guide for "dark secrets" on how to:
- Get messaging that converts
- Identify, source & enrich ICP leads
- Decide on email "vs" LinkedIn "vs" calls
- Leverage AI to scale outbound efficiently

Need More than just Information Resources? Let's Talk!

If you can't find what you need, our experts are here to help you succeed.

How leading B2B entrepreneurs already succeeded with us

350+ DACH B2B entrepreneurs have already scaled sales quickly & efficiently with us.

2 solved challenges in <3 months

30+ booked ICP calls and 2x Website Visitors from >2k content engagements in <3 months

3 solved challenges in < 6months

bexio increasing Win-Back Rate by +25% through hands-on 1:1 sales coaching in <6 months

2 solved challenges in less than 18 months

Unique scaled 0-7-figure ARR in less than 18 months.

Unique scaled 0-7-figure ARR in <18 months. Here’s how they did it despite a ICP pivot and related changes:

5 solved challenges in less than 3 months

How Skribble Wins RFPs with Value Selling in less than 9 months

Skribble Doubles ACV by Transforming to Value Selling and Outbound

7 solved challenges in under 18 months

0-2M+ ARR in 18 months

“If you can’t afford to hire senior people & need to hire people who need more training to be successful, and/or in a stage of your startup where you need to lay the base for a scalable sales process, then SalesPlaybook is for you."

1 solved challenges in less than 1 month

210% quota with the help of referrals

Jan attended one of our referral workshops and went on to achieve an impressive 210% of his sales quota.

9 solved challenges in less than 18 months

How Nexoya Tripled ARR from Six to Seven Figures and secured their Series A funding in the process

Nexoya tripled their ARR from six to seven figures and successfully raised their Series A. Here are five key learnings on how they also increased their ACV from five to six figures:

3 solved challenges in 2 Monate

HubSpot as the Single Source of Truth for the Entire Agency Group

Jung von Matt Switzerland is one of the leading creative agency groups, consisting of an ecosystem of eight agencies with over 140 experts.

3 solved challenges in under 6 weeks

153% sales target attainment in first quarter

Ramping new AE from 0 to 150% Quota in 1st quarter while enabling Head of Sales to save >10h / week.

4 solved challenges in in less than 6 months

175% Net Revenue Retention with TOP 20 Clients in less than 6 months

Cito increased their revenue by +20% each month with +60% more ICP-Customers

1 solved challenges in under 3 months

Ramped Up 5 New Sales Reps in under 3 months

SalesPlaybook helped us with a clear and structured approach to build sales skills for our new team and saved us a lot of time.

Scale sales quickly, starting now?

Avoid 6-figure mistakes and scale sales within months instead of years (if ever).