4-Week Academy Training

Sales Power for Your Account Executives

Get your Account Executives trained to close more bigger deals faster. It’s by far the #1 driver to scaling your B2B SaaS startup. Register now for the next cohort!

I Want to Double Sales Effectiveness

Upgrade your Deal Closing Effectiveness

Step up your organisation's sales skills to enable your company to scale. Inside the SalesPlaybook Academy junior AE’s will quickly ramp up and your experienced AE’s will learn to close deals more effectively.

Go from AEs not hitting quotas to top performing closers

Increase certainty about reaching monthly sales goals

Turn stagnating growth into exponential revenue at scale

Enable sales reps to close large deals without you in the lead

Take a Look Inside

Module-Based Sales Academy

Coming in a packed 4-week program with one one module per week for 3 hours. The courses will be held in English and split up between two cohorts based on prior experience.

Fits Your Account Executive's Level of Experience:

Less Than 3 Years
More Than 3 Years
Week1

Take Control of The Buyer Journey

Jan 15, 2023
13:00-16:00
Sold out
Buyer Journey
All of this works for everybody in your sales organisation.
Follow-Ups
You get a "Closing Stack" that enables you to perform consistently like an elite athlete
Discovery & Qualification Quiz
You gather and provide a high-quality, trust-building base for discussion before the call.
Covered Topics
What you will achieve
Week1

Become "Dr. Sales"

Jan 27, 2023
13:00-16:00
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Conversation Tactics from intern to CEO
Your sales cycle for a $20-100k deal is 2-6 months and less than 12 months for 100k+ deals.
Neurobiology of purchasing decisions
You build mutual action plans. Then orally agree on a collaboration. Then sign a deal in days.
Structuring a collaboration
You grow annual revenues at 100-400% per year. Or go from 0-1M ARR in less than 12 months.
Covered Topics
What you will achieve
Week2

Methodically Close More Deals

Feb 03, 2023
13:00-16:00
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MEDDICC - "A method to the madness"
You successfully sell outcomes and benefits and ask prospects if they want to invest now or later.
Painting Pain & Creating Urgency
Your data drives your sales process. You know where your process breaks and how to fix it.
Get buy-in for the business case
You follow-up with a Video Sales Letter and a short, crisp emails that sell for themselves.
Covered Topics
What you will achieve
Week2

Negotiate Better Deals

Jan 18, 2023
13:00-16:00
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Negotiation Case Studies
You stay calm, confident & collaborative in unexpected negotiation situations.
Negotiation Levers
You stay in control of the buyer journey at all times without making unnecessary concessions.
Negotiation Approaches
You establish local Alpha Status from Day 1 during the buyer journey.
Covered Topics
What you will achieve
Week3

Negotiate Better Deals

Feb 10, 2023
1:00-16:00
Sold out
Negotiation Case Studies
You stay calm, confident & collaborative in unexpected negotiation situations.
Negotiation Levers
You stay in control of the buyer journey at all times without making unnecessary concessions.
Negotiation Approaches
You establish local Alpha Status from Day 1 during the buyer journey.
Covered Topics
What you will achieve
Week3

Become "Dr. Sales"

Jan 28, 2023
13:00-16:00
Sold out
Neurobiology of purchasing decisions
You build mutual action plans. Then orally agree on a collaboration. Then sign a deal in days.
Conversation Tactics from intern to CEO
Your sales cycle for a $20-100k deal is 2-6 months and less than 12 months for 100k+ deals.
Structuring a collaboration
You grow annual revenues at 100-400% per year. Or go from 0-1M ARR in less than 12 months.
Covered Topics
What you will achieve
Week4

Structuring Complex Deals

Jan 17, 2023
13:00-16:00
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"Sales Squads" & Co-Selling
You understand how your prospects really buy and where the org chart is not reflecting reality
RfP (Request for Proposal) Answers
You confidently answer, ideally co-author & win RfPs predictably with a structured approach
Account Plans & Power Maps
You get together a winning deal team within days if not hours to enable 6- and 7-figure deals
Covered Topics
What you will achieve
Week4

Scale Social Selling

Jan 31, 2023
13:00-16:00
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KPI - Key Person of Influence
You establish a path to expert status in your space to close more bigger deals faster
Multi-Threading in closing
You are able to influence buying decisions outside of scheduled calls and offer requests
Speed of Trust
You establish trust with your (Target) Buyer Personas at scale and affordable time investment
Covered Topics
What you will achieve

Your Academy Instructors

Learn From 30+ Years of Combined Sales Experience

Our closing masterminds will teach you all the skills you need to negotiate, close, and generate even more revenue.

Lead Coach

Constantin Papadopoulos

Sparring partner to hone your negotiation skills
Lead Coach

Manuel Hartmann

The "mastermind" behind SalesPlaybook and serial deal-closer
Lead Coach

Matthias Erhart

Complex enterprise deals and sales methodology expert

Ready to Go?

The Academy Is a One-Time Investment – With an Ongoing Uplift

  • Access to Sales Mastermind experience of Manuel Hartmann, Constantin Papadopoulos, and Matthias Erhart
  • 4 sessions of live, virtual in-depth training
  • Micro-learnings in breakout sessions
  • Active community of committed closers
  • Exclusive working sessions to execute with the best
  • Highly valued Academy Certification
  • 12h of hands-on closing value

Please note: the events are limited to 10 places and cost 2.500 € per person

Register Now

Private Course Options

The Academy Is a One-Time Investment – With an Ongoing Uplift

Contact Us

Frequently Asked Questions About the Academy

My education budget is less than EUR 2'500. What can I do?
Is the Academy also for SDRs?
(When) Will I have to pay for my Academy participation?
What happens after I register my Account Executive(s)?
How is the Academy different from your main solution?
Further questions? Talk to Us