LinkedIn GTM Engine Setup – Execution Schedule
Execution Schedule

Setup Client LinkedIn Go-To-Market Engine

Strategy, infrastructure, and content operations setup across 12 working days — combining collaborative workshops with asynchronous implementation to launch a best-in-class LinkedIn GTM motion.

Content Strategy & Research
Profile Strategy & Setup
Tool Setup & Onboarding
Content Operations Kickoff
Live Session
Client Approval
Deliverable
Phase
Day1
Day2
Day3
Day4
Day5
Day6
Day7
Day8
Day9
Day10
Day11
Day12
Content Strategy & Audience Research
Days 1 – 5
Content Strategy & TL Positioning Session
S
Content Strategy Approval
A
Prep, research & pre-fill session worksheet
Finalize strategy document & send for review
SparkToro audience research & content pillar finalization
Profile Strategy & Setup
Days 5 – 8
Profile Setup Session
S
Profile Approval & Implementation
A
Prep template & record pre-session Loom
Create profile messaging & design collateral
Ship to client & guide implementation
Tool Setup & Onboarding
Days 8 – 10
Tool Onboarding Session
S
Notion content engine & scheduling tools
ICP network expansion & signal tracking setup
First Content Call & Operations Kickoff
Days 10 – 12
First Content Call → Operations Begin
S
Prepare content call topics & onboard into engine
Execute first content call → operations begin
Deliverables
Content Strategy Document
Audience Research & Engagement List
Optimized LinkedIn Profile & Setup Document
Running Content Operations System
ICP Network Expansion Campaign
S = Live session requiring client participation    A = Client approval gate (must approve before next phase begins)
Timeline assumes timely client feedback and approvals. Phases may overlap where dependencies allow. Weekly check-in meetings are held throughout to align on progress and remove blockers.
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Positioning & Messaging Strategy — Execution Schedule

Go-To-Market, Positioning & Messaging Strategy

Setup Execution Schedule — Strategy & Foundation Phase
12 Business Days
SalesPlaybook Work
⚡
Live Session (Client)
✓
Client Approval Needed
◆
Deliverable
Phase
1
2
3
4
5
6
7
8
9
10
11
12
GTM Alignment &
Kickoff
Deep research & analysis of your business,
market & competitors. Alignment session to
confirm understanding & identify gaps.
⚡ Kickoff Session
◆ GTM Alignment Doc
Market Segmentation
& ICP Definition
AI-assisted segment analysis, ICP scoring
& deep-dive session to choose and sharpen
your ideal customer profile with buyer personas.
Segment analysis & prep
⚡ Deep Dive
Finalize ICP
✓ Approval
◆ Segmentation & ICP Doc
Positioning &
Messaging Strategy
Collaborative strategy session to define
anchors, problem & differentiation summaries
and supporting messaging framework.
Framework prep & analysis
⚡ Strategy Session
Finalize strategy
✓ Approval
◆ Positioning & Messaging Doc
Milestones
Kickoff
ICP Locked
Strategy Complete
* Timeline assumes timely client availability for sessions and approvals within 1 business day.
* Weekly check-in meetings are held throughout the setup phase.
SalesPlaybook