ABCDEFGHIJKLMNOPQRSTUVWXY
1
2
Find this helpful? Book a Call at www.thesalesplaybook.com/bookacall
3
Data PointAreaWhere do you find this (if you don't know it)?Persona A - Head Ecommerce International (Example)Persona B - Head of Intellectual Property (Example)
4
NameAbout the personaFrom Linkedin
5
AgeAbout the personaGuess :-)
6
Title(s)About the personaFrom Linkedin
7
Function/DepartmentAbout the personaFrom LinkedinBusiness DevelopmentLegal
8
Seniority levelAbout the personaFrom LinkedinDirectorExperienced Manager
9
Years in current companyAbout the personaFrom Linkedin6 to 10 years6 to 10 years
10
Years in current positionAbout the personaFrom Linkedin6 to 10 years1 to 2 years
11
Geography - CountryAbout the personaFrom Linkedin
12
Geography - RegionsAbout the personaFrom LinkedinDACHEurope
13
IndustryAbout the personaFrom Linkedin
14
BackgroundAbout the personaFrom your experience, interviews, LinkedIn, ChatGTP or other sources
15
Goals and ObjectivesAbout their role, goals, responsabilitiesFrom your experience, interviews, LinkedIn, Job Ads, ChatGTP or other sources
16
Current ActivitiesAbout their role, goals, responsabilitiesFrom your experience, interviews, LinkedIn, Job Ads, ChatGTP or other sources
17
Social mediaInfluences and external informationAssume LinkedIn
18
NewslettersInfluences and external informationGive examples based on your own research
19
PersonalityAbout the personaFrom your experience or interviews. Alternatively, consider personally profiles like Regie.ai or Humantic.ai
20
Values and MotivationsChallenges/Pain/ProblemFrom your experience or interviews. Alternatively, consider personally profiles like Regie.ai or Humantic.ai
21
Main ChallengesChallenges/Pain/ProblemFrom your experience, interviews, LinkedIn, Job Ads, ChatGTP or other sources
22
What stage of awareness are they in?Challenges/Pain/ProblemEither you know or you'll have to guess but explain
23
How do they describe their problem? (bonus points if you can quote their own words directly)Challenges/Pain/ProblemIdeally find customer interviews, podcasts or press articles
24
How do they measure their problem?Challenges/Pain/ProblemFrom your experience, interviews, LinkedIn, Job Ads, ChatGTP or other sources
25
What’s the consequence, in their words, if they don’t solve it?Challenges/Pain/ProblemFrom your experience, interviews, LinkedIn, Job Ads, ChatGTP or other sources
26
What have they done in the past to try to solve the problem, but it failed?Challenges/Pain/ProblemFrom your experience, interviews, LinkedIn, Job Ads, ChatGTP or other sources
27
What are they currently doing, in their words, to try to solve it?Challenges/Pain/ProblemFrom your experience, interviews, LinkedIn, Job Ads, ChatGTP or other sources
28
How much pressure do they feel that they’re under to solve it?Challenges/Pain/ProblemFrom your experience, interviews, LinkedIn, Job Ads, ChatGTP or other sources
29
Problem-focused QuoteChallenges/Pain/ProblemFrom your experience, interviews, LinkedIn, Job Ads, ChatGTP or other sources
30
PodcastsSpecialGive examples based on your own research. https://podcasts.google.com/ or just use google normally (also consider apple or spotify search)
31
OtherOther
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100