Whether your revenue leader just left, you are moving upmarket, or shifting from inbound to outbound — we are operationally ready within 2 to 4 weeks.
Most companies underestimate the cost of the third path. And most overestimate how quickly a permanent hire actually creates impact.
| Criterion | 🔴 Do nothing | 🟣 Fractional | 🟡 Permanent hire |
|---|---|---|---|
| Time to impact | Negative effect immediately | 2–4 weeks | 4–6 months (search + onboarding) |
| Risk of wrong hire | Ongoing revenue loss | Minimal — clear exit right | 6-figure cost if it does not work out |
| What happens to top performers | They leave the company | Leadership and coaching in place immediately | Waiting for the new person |
| What happens to middle performers | Directionless, inactive | Coached, structured, active | Left to their own devices |
| What happens to low performers | Damaging your market reputation | Identified and managed | Remain unrecognised in role |
| CEO load | Takes over sales — burnout risk | 5–10 hours per week reclaimed | Covers sales during the search phase |
| Lost quarters (indicative) | 2–4 quarters of lost revenue potential | Positive effect from week 4 | 1–2 quarters ramp loss |
| Best for | Nobody | Transition, transformation, growth | Stable scale from 8-figure ARR |
One of three things will now happen — none of them good:
The most common triggers for our engagements:
The bottleneck is almost never the tooling. The bottleneck is sales competency and missing leadership capacity.
Depending on your needs, we combine these three areas into a tailored engagement — interim, fractional, or long-term embedded.
An experienced senior sales leader — embedded fractional or interim as CRO, VP Sales, Head of Sales, or CSO. Leadership coverage without the risk of a permanent hire.
Structured sales enablement — from discovery to close. Role-based training for SDRs, AEs, Account Managers, Key Account Managers, and sales leaders.
Coaching that scales with your team — available anytime and anywhere, for every rep, not just a sample. Structured feedback right after the call, not a week later.
Four inputs. One clear number. The assumptions below so you can follow the logic.
Adjust the values to match your situation — the calculation runs instantly and locally in your browser.
No strategy deck that ends up in a drawer. We are operationally embedded — with clear objectives, measurable key results, and weekly reporting.
Deep analysis: interviews with CEO and sales leadership, review of all materials, KPI assessment, first role plays. Output: prioritised action plan with immediately actionable quick wins.
Process definition, unified sales definitions, playbook foundations, KPI framework. First coaching sessions underway. The interim lead is fully operational.
Weekly Sales Academy, bi-weekly Deal Desk, ongoing manager coaching, scalable enablement infrastructure. Iterating on real performance data.
The revenue engine is built. Handover to a permanent sales leader or continuation fractional — depending on growth stage and needs.
"The revenue setup that got us from 0 to 2 million EUR ARR will not get us to 6 million. We needed someone to fill the gap — operational in under 60 days."
"Double-digit growth with the same headcount. The bottleneck was not the CRM — it was sales competency and a scalable enablement structure."
Sales leaders who regularly coach more than 4 reports in 1:1s statistically burn out faster. The CEO who "temporarily" takes over sales does not just lose time — they lose decision quality. These are real, measurable costs in the millions.
Three engagements — three different starting points. All with measurable results.
A healthcare SaaS company had to navigate the transition from aggressive market entry to sustainable growth — with internal leadership out. An interim CRO was operational in under 4 weeks and laid the foundation for scaling toward 8-figure ARR.
A critical leadership gap closed quickly — without the waiting time of a permanent hire. The sales leader was ready in under 4 weeks, enabling immediate scale without disrupting ongoing operations.
Through structured external sales enablement — pricing strategy, hands-on coaching for AEs and SDRs — near-doubling of MRR during the growth phase. Effects visible within weeks, including for long-tenured team members.
A deep-dive conversation with our CEO or Sales Enablement Lead. No pitch — a concrete action plan for how you specifically can increase velocity, win rate, deal size, and expansion, fast and without six-figure mis-hires.
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