What is your revenue stack really costing you?

Tick what you run today. Every price is a euro list price or median contract value per year. We compare it against one consolidated stack — Clay for go-to-market engineering, lemlist for outbound, HubSpot as the system of record — and show what the swap is worth, conservatively and optimistically.

Your team and database

Per-seat and per-contact prices are calculated against these.

Sales repsSDRs and AEs who prospect and close

Marketing and RevOps seatsEveryone else who lives in the stack

Marketing contactsRecords you actually market to. This is what marketing automation is priced on, today and after.

20,000

Fully loaded cost per person per yearSalary, social charges, tooling, overhead

130,000

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Where these numbers come from

Every price is euros per year at list, for a mid-market B2B team. Vendors that publish a rate card (HubSpot, Pipedrive, Zoho, Odoo, lemlist, Clay, Apollo, Sales Navigator) are quoted from it. Vendors that publish nothing (ZoomInfo, 6sense, Demandbase, Cognism, Outreach, Salesloft, Marketo) are modelled on median contract values reported by procurement marketplaces in 2026. Your real numbers will differ — that is what the assessment is for.

Marketing automation scales with contacts on both sides. Marketo, Pardot, Mailchimp and HubSpot Marketing Hub all recalculate as you move the contacts dial.
Licence saving is your ticked stack minus the replacement stack, so nothing is double-counted. Conservative assumes you keep or renegotiate a quarter of today's spend rather than retiring it cleanly.
Replacement stack: HubSpot Sales Hub Professional per rep plus core seats, Marketing Hub Professional with your contact tier only if you run marketing automation today; lemlist Multichannel per rep; Clay Growth plus credits.
Integration and admin: 2,000 (conservative) to 4,000 (optimistic) per year per tool retired beyond the three platforms you keep — middleware, field mapping, sync failures, vendor management, renewal cycles.
Productivity: 3% to 8% of revenue-team time recovered, valued at your fully loaded cost. Teams usually report 10–20% after a clean consolidation, so both ends are deliberately low.
Implementation investment is not calculated from licence savings alone. A full GTM migration is typically a five-figure project; final scope depends on hubs, company size, integrations and the data that needs to move.

What is your revenue stack really costing you?

Your team and database

Your business case

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